Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Trackier

🔹 Location: Noida, Uttar Pradesh, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing day-to-day ad operations for Trackier's paid marketing accounts
• Crafting go-to-market strategies for new feature launches
• Developing a robust reporting framework for marketing channels
• Collaborating with local partners, publications, and influencers for co-marketing activities
• Staying updated on regional marketing trends and the competitive landscape

ASSUMPTION: This role requires a strong background in B2B marketing, with a focus on paid media channels and a data-driven approach to optimization and reporting.

📋 Key Responsibilities

✅ Manage day-to-day ad operations for Trackier's paid marketing accounts, including cross-platform data analysis, bid optimization, ad copy optimization, keyword optimization, overall account optimization score, new campaign creation, tag placements, analytics tracking, etc.

✅ Go above and beyond ad platforms to cover activities like doing cross-platform optimization, creating high-converting landing pages and ad copies basis customer behavior analysis, and ensuring timely audits of all operations.

✅ Keep a check on the entire user journey after conversion in ad platforms to their opportunity creation and closing and retention to ensure all data hygiene is in place and to see their lifetime value and optimizing accordingly.

✅ Craft go-to-market strategies for new feature launches, events, and marketing assets, and take them to their logical conclusion.

✅ Formulate and strategize marketing plans that enhance brand equity in targeted regions, collaborate with local partners, publications, and influencers, and conceptualize co-marketing activities aimed at generating low-intent leads.

✅ Set up a regional inbound strategy and collaborate with the internal as well as third-party performance marketing team to achieve MQL targets.

✅ Stay up to date on regional marketing trends, cultural news, and the competitive landscape, and talk to local partners, influencers, and CRO practitioners in that region to understand the local mindset.

✅ Develop a robust reporting framework, analytics, and ROI tracking for marketing channels to continually evaluate and optimize marketing initiatives' ROI.

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as collaborate effectively with cross-functional teams.

🎯 Required Qualifications

Education: B.Tech or higher qualification.

Experience: Minimum 7+ years of experience in the same profile, with startup experience preferred.

Required Skills:

• Hands-on experience on Google AdWords & SEO (both on and off-page)
• Deep knowledge of Google Tag Manager
• Experience in managing search and display campaigns across various platforms like Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads, and DoubleClick
• Programmatic experience is a plus
• Strong analytical skills and familiarity with tools like Excel, Google Sheets, Zapier, Google Analytics, and Tableau
• Understanding of MQLs, SALs, SQLs in the context of a B2B company
• Ability to work with sales and customer success teams to design campaigns to best serve their needs
• Familiarity with marketing automation and CRM solutions like Zoho Marketing, Eloqua, Marketo, Salesforce, etc.

Preferred Skills:

• Experience with BigQuery, Google Data Studio, and Google Tag Manager

ASSUMPTION: Candidates with a strong background in B2B marketing, particularly in the SaaS domain, will be best suited for this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a Marketing Manager role with 7+ years of experience in the SaaS domain)

Benefits:

• Medical Insurance
• 5 days working culture
• Uber cool work environment
• Best in industry salary structure
• Lucrative reimbursement policy
• Sponsored annual trips

Working Hours: Full-time, with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with the required experience level. Actual compensation may vary based on factors such as skills, qualifications, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 51-200 employees (Mid-size company, offering a mix of startup-like agility and mid-size company resources)

Founded: 2017 (Relatively young company with a focus on growth and innovation)

Company Description:

• Trackier is a SaaS company specializing in Performance Marketing, Mobile Marketing, and iGaming technology
• They help brands grow their website conversions through partners using their suite of products across Performance, eCommerce, and Mobile
• Trackier has worked with prominent clients such as ICICI Bank, Flipkart, OLX, and Dentsu

Company Specialties:

• SAAS
• AdTech
• Startup
• Mobile Marketing Technology
• Affiliate Marketing Technology
• Influencer Marketing Technology

Company Website: https://trackier.com/

ASSUMPTION: Trackier's focus on delivering value to customers through innovative, user-friendly products makes it an attractive company for marketing professionals looking to make an impact.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: On-site, with the possibility of hybrid or remote work in the future

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunity to work on diverse campaigns and projects, gaining experience in various aspects of marketing
• Chance to collaborate with cross-functional teams and learn from industry experts

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance their career within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being and comfort

Office Location(s): Noida, Uttar Pradesh, India (with additional offices in Newark, Delaware, US, and New Delhi, Delhi, IN)

Geographic Context:

• Noida is a bustling city in the National Capital Region (NCR) of India, offering a mix of urban and suburban living
• The city is well-connected by road, rail, and metro, with easy access to New Delhi and other nearby cities
• Noida is home to numerous multinational corporations and IT companies, providing ample networking opportunities

Work Schedule: Standard office hours, with the possibility of flexible working arrangements based on team and project requirements

ASSUMPTION: The Noida office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the marketing team lead or manager
• Final round interview with the Head of Marketing or a similar position

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Campaign management and optimization
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns you've managed, including data-driven results and ROI
• Research Trackier's products, clients, and industry to demonstrate your understanding of the company and its market

ATS Keywords: Marketing Manager, Paid Media, Campaign Management, Data Analysis, ROI Optimization, Google Ads, Facebook Ads, LinkedIn Ads, CRM, Marketing Automation

ASSUMPTION: Trackier's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• LinkedIn Ads
• Google Analytics
• Google Tag Manager
• Zoho Marketing
• Salesforce
• Excel
• Google Sheets
• Tableau

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for campaign management, data analysis, and reporting.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Data-driven and analytical
• Results-oriented and proactive
• Collaborative and team-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you stay up-to-date with the latest marketing trends and technologies?
• Can you provide an example of a time when you had to adapt your marketing strategy based on data insights?
• How do you collaborate with cross-functional teams to achieve shared goals?

ASSUMPTION: Trackier values candidates who are passionate about marketing, data-driven, and committed to delivering results while working collaboratively with team members.

⚠️ Potential Challenges

• Managing multiple paid media campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the fast-paced nature of the marketing industry, with constant changes in trends, technologies, and best practices
• Collaborating effectively with remote teams and stakeholders, requiring strong communication and project management skills
• Balancing the need for data-driven decision-making with the need for creativity and innovation in marketing campaigns

ASSUMPTION: These challenges can be overcome with strong skills, experience, and a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a greater emphasis on paid media campaign management and optimization, with a focus on data-driven decision-making and ROI tracking
• Trackier's focus on the SaaS industry and performance marketing technology sets it apart from other companies, offering unique opportunities for growth and learning
• This role offers a mix of strategic planning and tactical execution, providing a well-rounded marketing experience

ASSUMPTION: Candidates with experience in similar roles within the SaaS industry or performance marketing technology sector will be best suited for this position.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new feature launch, including market research, competitive analysis, and campaign planning
• Optimizing a paid media campaign to improve ROI by 20% within three months, using data-driven insights and A/B testing
• Collaborating with the sales enablement team to create competition messaging that drives brand differentiation and increases conversion rates

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning to tactical execution and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits into it?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does Trackier support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Trackier approach collaboration and communication with remote teams and stakeholders?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Trackier job portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns you've managed, including data-driven results and ROI
• Research Trackier's products, clients, and industry to demonstrate your understanding of the company and its market
• Follow up with the HR team one week after submitting your application to check the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.