Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Natilik

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing effective marketing proposition strategies and plans
• Collaborating with various teams to create commercially viable propositions
• Ensuring alignment with business objectives and marketing strategies
• Managing marketing partner relationships and representing Natilik in partner meetings
• Driving business growth, enhancing brand loyalty, and contributing significantly to the company's success

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Developing and delivering commercially viable propositions that meet existing and emerging client/customer/consumer needs

✅ Creating proposition roadmaps alongside solution architects and ensuring clear technology and services articulation

✅ Building product messaging that sets new products/services apart from others in the market

✅ Participating in the launch of new services and products involving several different departments and stakeholders

✅ Delivering and working in conjunction with other marketing managers to develop programmes of activity that promote key campaigns

✅ Obtaining insights into customers’ usage of current products, untapped opportunities, and buyer personas through interviews, surveys, and sales data

✅ Creating content such as podcasts, videos, website copy, and press articles

✅ Speaking and presenting about products and services to both external and internal audiences

✅ Briefing the PR/marketing teams about new products/services

✅ Proposing and keeping within a budget

✅ Managing marketing partner relationships and representing Natilik in partner quarterly business reviews and other partner meetings

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and stakeholder management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in a Marketing Manager role within the technology sector, with knowledge of Collaboration and Customer Experience technologies being desirable

Required Skills:

• Excellent written and verbal communication skills
• Strong organisational skills, including time management, prioritization, and attention to detail
• Ability to handle and gain insights from data
• Proficient in creativity, graphic design, digital marketing, copywriting, social media management, and go-to-market strategy
• Strong client, product, and industry awareness

Preferred Skills:

• Experience in the IT Services and IT Consulting industry
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong foundation in marketing principles and be comfortable working in a dynamic, technology-focused environment.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per annum (Based on industry standards for a mid-senior level marketing role in London)

Benefits:

• 25 days annual leave (+ bank holidays) rising with tenure
• Quarterly awards and bonuses
• Flexible working policy
• Competitive pension scheme
• Access to financial wellness support
• Industry-leading home working and mobility technology
• Private medical insurance
• Company shares (available after one year tenure)
• Medicash (cashback scheme)
• Retail discounts via Medicash
• Access to EAP scheme for you and your household
• Vehicle lease salary sacrifice scheme (available after one year tenure)
• Cycle to work scheme
• Annual paid volunteering day
• Enhanced parental leave
• Access to funding for additional qualifications and courses
• Access to paid study leave

Working Hours: Full-time (40 hours per week) with flexible working options

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in London. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Natilik operates in the IT Services and IT Consulting industry, specialising in a range of solutions to help clients achieve their goals and drive real business results.

Company Size: Natilik is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.

Founded: Natilik was founded in 1992 and has since grown to become a trusted technology solutions partner and confident guide to digital transformation.

Company Description:

• Natilik is committed to growing a brand seen as the industry's "Confident Guide" and building a business with a balanced purpose
• The company offers solutions, services, platforms, applications, and expertise to help clients deliver the outcomes most important to them
• Natilik focuses on five fundamental principles: caring deeply about people, caring deeply about clients, developing differentiated and valuable product offerings, driving operational success, and continuing to grow organically and profitably

Company Specialties:

• Networking
• Security
• DevOps
• Multi-Cloud
• Collaboration
• Connectivity
• Customer Engagement

Company Website: http://www.natilik.com

ASSUMPTION: Natilik's focus on client-centricity, innovation, and operational excellence sets it apart in the competitive IT services landscape.

📊 Role Analysis

Career Level: This role is suitable for mid-senior level marketing professionals seeking to advance their careers in a dynamic and growing organisation.

Reporting Structure: The Marketing Manager reports directly to the Head of Marketing and works closely with various teams, including Solution Architects, Design Leaders, and the wider marketing and sales team.

Work Arrangement: This role offers flexible working options, including remote work, to accommodate individual needs and preferences.

Growth Opportunities:

• Progression to a senior marketing leadership role within Natilik
• Expanding responsibilities and team management opportunities
• Access to professional development and training resources

ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within Natilik's supportive and collaborative work environment.

🌍 Location & Work Environment

Office Type: Natilik's offices are modern, collaborative spaces designed to foster innovation and productivity.

Office Location(s): London, United Kingdom (with additional offices in New York, USA, and Sydney, Australia)

Geographic Context:

• London is a global hub for technology, finance, and business, offering a vibrant and dynamic work environment
• The city is well-connected by public transportation, making it easy to commute to and from work
• London's diverse culture and rich history provide ample opportunities for personal and professional growth

Work Schedule: Full-time (40 hours per week) with flexible working options, including remote work and core hours

ASSUMPTION: Natilik's flexible work arrangements and supportive work environment help employees maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and relevant team members
• Final interview with the Head of Marketing
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and planning
• Communication and presentation skills
• Data-driven decision-making
• Stakeholder management and collaboration
• Cultural fit and alignment with Natilik's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your marketing strategies, campaigns, and content creation efforts
• Research Natilik's industry, clients, and competitors to demonstrate your understanding of the market landscape

ATS Keywords: Marketing strategy, proposition development, stakeholder management, cross-functional collaboration, customer engagement, digital marketing, content creation, campaign delivery, market research, data analysis

ASSUMPTION: Natilik's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit for the organisation.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Candidates should be comfortable using a range of marketing and project management tools to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Caring deeply about people
• Caring deeply about clients
• Developing differentiated and valuable product, service, and solution offerings
• Driving operational success through processes, systems, and methodologies
• Continuing to grow organically and profitably

Work Style:

• Collaborative and supportive team environment
• Focus on continuous learning and improvement
• Data-driven decision-making and innovation
• Flexible and adaptable to change
• Customer-centric and solutions-focused

Self-Assessment Questions:

• How do you demonstrate Natilik's value of caring deeply about people in your daily work?
• Can you provide an example of a time when you drove operational success through processes, systems, or methodologies?
• How do you stay up-to-date with industry trends and customer needs, and how do you incorporate this knowledge into your marketing strategies?

ASSUMPTION: Successful candidates will align with Natilik's values and thrive in the company's collaborative, customer-centric, and innovative work environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Keeping up with the fast-paced and ever-evolving technology landscape
• Balancing strategic planning with day-to-day tactical execution
• Adapting to a dynamic and growing organisation
• Working effectively in a remote or hybrid work environment

ASSUMPTION: Candidates should be comfortable navigating complex, fast-paced environments and adaptable to change.

📈 Similar Roles Comparison

• Marketing Manager (Technology)
• Responsible for developing and executing marketing strategies for technology products or services
• Requires a strong understanding of the technology industry and its trends
• May involve working with technical stakeholders and translating complex technical concepts into marketing messaging
• Product Marketing Manager
• Focuses on go-to-market strategy, product positioning, and messaging
• Requires a deep understanding of the product and its features, as well as the target audience
• May involve working closely with product management and development teams
• Brand Marketing Manager
• Responsible for developing and maintaining the company's brand identity and strategy
• Requires a strong understanding of brand management, market research, and consumer behaviour
• May involve working with various teams to ensure brand consistency across all touchpoints

ASSUMPTION: This role is similar to other marketing management positions but requires a strong understanding of the technology industry and its trends.

📝 Sample Projects

• Developing a go-to-market strategy for a new collaboration and customer engagement product
• Conducting market research to identify untapped opportunities and buyer personas for an existing product line
• Creating a content marketing campaign to raise brand awareness and drive lead generation for a newly acquired company

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• How does Natilik differentiate itself from other IT services and consulting firms in the market?
• Can you describe the team structure and dynamics within the marketing department?
• How does Natilik support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Natalik foster a culture of innovation and continuous improvement within its marketing function?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your marketing strategies, campaigns, and content creation efforts
• Research Natilik's industry, clients, and competitors to demonstrate your understanding of the market landscape
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.