📌 Core Information
🔹 Job Title: Marketing Manager, Channels
🔹 Company: Trupanion
🔹 Location: Seattle, Washington, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Leading the conversion strategy for prospects from veterinary, breeder, and shelter channels
- Optimizing the end-to-end conversion experience and defining multichannel contact strategies
- Collaborating with cross-functional teams to drive enrollments and improve customer experience
- Managing and developing an Email Marketing Specialist
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in B2C conversion marketing to succeed.
📋 Key Responsibilities
✅ Own and optimize the end-to-end conversion experience for prospect leads from key channels
✅ Define and test multichannel contact strategies (email, SMS, direct mail, phone) to grow response and enrollment rates
✅ Create compelling conversion communications and manual campaigns targeting lead database segments
✅ Partner with market teams to understand lead initiation and partner roadmaps, working collaboratively to build conversion success
✅ Own channel performance, communicate issues within journeys, and estimate impact to assist with prioritization and resolution
✅ Work closely with UX and creative teams to optimize on and offline conversion experience for channel prospects
✅ Understand the phone experience and leverage insights to influence conversion
✅ Develop, manage, and communicate comprehensive communications testing plans and associated results
✅ Build an insight framework to ensure continuous user insight lies at the heart of conversion strategy
✅ Continued learning and evaluation of the customer experience and development of new and innovating messaging
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of relevant consumer marketing experience, with a focus on B2C conversion programs
Required Skills:
- Proven experience leading B2C conversion programs across digital and offline channels
- Customer journey development and optimization
- Working knowledge of analytics and insight platforms (Google Analytics, Contentsquare, Qualtrics, Survey Monkey)
- Strong communication, collaboration, and project management skills
Preferred Skills:
- Knowledge of Adobe Marketo
- Quebec French fluency
ASSUMPTION: Candidates with a strong background in direct marketing and a proven track record of driving conversions will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $95,000 - $115,000 per year
Benefits:
- Full medical, dental, and vision benefits at no cost to the employee
- Four weeks of paid time off and 9 paid float holidays
- Five-week sabbatical after five years of employment
- Open, casual, pet-friendly, and fun office environment
- Free medical health insurance for your pet (1 dog or cat)
- Paid time off to volunteer at nonprofit organizations
- Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.
Working Hours: Full-time (40 hours per week) with a hybrid remote/in-office schedule (3 days in-office)
ASSUMPTION: The salary range is competitive for the Seattle area and reflects the experience level required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Trupanion is a leading provider of medical insurance for cats and dogs in North America, operating in the competitive pet insurance industry.
Company Size: Trupanion has 1,001-5,000 employees, providing a mid-sized company environment with ample growth opportunities.
Founded: 2000, with over two decades of experience in the pet insurance industry
Company Description:
- Trupanion is known for superior coverage and top-notch customer service, with a focus on swift claims resolutions
- The company is growing its footprint throughout North America and seeks ambitious, data-driven individuals to join its team
- Trupanion is underwritten in the U.S. by American Pet Insurance Co. and in Canada by Omega General Insurance Co.
Company Specialties:
- Pet medical insurance
- Big data
- Consumer services
Company Website: http://trupanion.com
ASSUMPTION: Trupanion's focus on customer experience and continuous improvement creates an environment that values innovative and data-driven marketers.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in a leadership capacity.
Reporting Structure: The Marketing Manager, Channels will report directly to the Senior Marketing Manager and oversee an Email Marketing Specialist.
Work Arrangement: This is a hybrid role, requiring employees to work from the office at least 3 days a week. The remaining days can be worked remotely.
Growth Opportunities:
- Potential to advance to a senior or director-level role within the marketing department
- Opportunities to expand responsibilities and manage additional channels or teams
- Chance to gain experience in a growing industry and contribute to Trupanion's success
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Trupanion's Seattle office is open, casual, pet-friendly, and fun, with amenities such as a free on-site gym, free dog walking services, free parking, and paid ORCA cards.
Office Location(s): 6100 4th Ave S, Seattle, Washington 98108, US
Geographic Context:
- Seattle is a vibrant, tech-centric city with a strong job market and numerous cultural attractions
- The city offers a high cost of living, with median home prices around $800,000 and median rent around $2,000 per month
- Seattle has a mild, oceanic climate with cool, wet winters and mild, relatively dry summers
Work Schedule: Full-time (40 hours per week) with a hybrid remote/in-office schedule (3 days in-office)
ASSUMPTION: The hybrid work arrangement offers flexibility while ensuring employees remain connected to the team and company culture.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the marketing team
- Final interview with the senior marketing manager or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven decision-making abilities
- Communication and collaboration skills
- Project management and organizational skills
Application Tips:
- Highlight your experience in B2C conversion marketing and provide specific examples of successful campaigns
- Tailor your resume and cover letter to emphasize your relevant skills and experience
- Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and project management skills
ATS Keywords: B2C Marketing, Direct Marketing Campaigns, Customer Journey Development, Analytics, User Insight, Email Marketing, SMS Marketing, Direct Mail, Phone Marketing, Conversion Optimization, Collaboration, Creativity, Data-Driven Decision Making, Innovation, UX Optimization, Adobe Marketo
ASSUMPTION: Trupanion's interview process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on behavioral and skills-based interviews.
🛠️ Tools & Technologies
- Adobe Marketo (preferred)
- Google Analytics
- Contentsquare
- Qualtrics
- Survey Monkey
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used to analyze customer data, optimize campaigns, and drive conversions.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Accountable
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively and adapting to change?
- Do you have a proven track record of driving conversions and optimizing customer experiences?
ASSUMPTION: Trupanion values employees who are customer-centric, data-driven, and innovative, with a strong focus on collaboration and accountability.
⚠️ Potential Challenges
- Managing multiple priorities and balancing strategic and tactical responsibilities
- Working with large datasets and complex analytics tools to drive informed decision-making
- Collaborating effectively with cross-functional teams to optimize customer experiences
- Adapting to a fast-paced, dynamic work environment with a high degree of change
ASSUMPTION: These challenges require strong project management, analytical, and collaboration skills to succeed in this role.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on conversion optimization and customer experience for prospect leads from key channels
- Trupanion's focus on customer experience and data-driven decision-making sets it apart from other pet insurance providers
- This role offers a unique blend of strategic and tactical responsibilities, providing ample opportunities for professional growth and development
ASSUMPTION: This role is distinct from other marketing positions due to its focus on conversion optimization and customer experience for prospect leads from key channels.
📝 Sample Projects
- Developing and executing a multichannel contact strategy to improve response and enrollment rates for veterinary channel prospects
- Creating and testing manual campaigns targeting lead database segments to optimize messaging and promotional tactics
- Partnering with market teams to understand lead initiation and partner roadmaps, and collaborating to build conversion success
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Trupanion support the growth and development of its marketing team members?
- What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
- How does Trupanion measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for professional growth and development within the marketing department?
ASSUMPTION: These interview questions are designed to assess the company's culture, team structure, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experience in B2C conversion marketing
- Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and project management skills
- Research Trupanion's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
