📌 Core Information
🔹 Job Title: Marketing Manager, CommSec
🔹 Company: Commonwealth Bank
🔹 Location: Sydney, NSW - CBP South, 11 Harbour Street
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving brand awareness, engagement, and acquisition through social media and digital content strategy for CommSec.
- Collaborating with internal stakeholders to produce high-impact, audience-led content on share market news and investing education.
- Acting as a conduit across the broader marketing team and investing business to ensure plans and campaigns are aligned and connected.
- Leveraging consumer and market insights to deliver audience-led initiatives that engage, educate, and inform.
ASSUMPTION: This role requires a strong understanding of social media platforms, content strategy, and digital campaign execution, with a background in share market investing being highly advantageous.
📋 Key Responsibilities
✅ Execute the social media strategy for CommSec, driving management, execution, moderation, and reporting for CommSec's BAU social media presence (TikTok, Instagram, LinkedIn, Facebook).
✅ Collaborate with internal stakeholders to produce high-impact, audience-led content on share market news and investing education.
✅ Support the development of the overarching content strategy aligned with CommSec's business goals.
✅ Explore and advise on social acquisition and content opportunities across the Commonwealth Bank customer base.
✅ Influence core partners via membership in cross-functional agile teams to execute go-to-market plans, editorial content calendars, and customer communications strategies to meet business and customer objectives.
✅ Uphold brand voice and messaging consistency across CommSec’s digital and social channels.
✅ Collaborate with and guide the community management team to support timely, brand-aligned responses to customer interactions across social media channels.
✅ Monitor and analyze performance of initiatives, providing insights for tracking to key business objectives and results, and provide recommendations for continuous improvement.
ASSUMPTION: This role requires strong project management, analytical, and communication skills, as well as the ability to build relationships and demonstrate ROI from campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Proven experience (2-5 years) in social media management, content strategy, and digital campaign execution.
Required Skills:
- Proven experience in social media management, content strategy, and digital campaign execution.
- Background in share market investing is highly advantageous.
- Strong understanding of platform-specific best practices and audience behaviors across major social channels.
- Skilled in social media content production.
- Knowledge of paid social strategy, primarily Meta and TikTok.
- Highly developed project management, analytical, and strong verbal and written communication skills.
- Insight-driven with the ability to use data to inform decision-making and rationalize marketing priorities.
- Commercial acumen and ability to track, optimize, and demonstrate ROI/ROMI from campaign metrics.
- Ability to build strong relationships with both internal and external stakeholders to create positive outcomes with a can-do attitude.
- Creative thinker with problem-solving and growth mindset.
Preferred Skills:
- Experience working in the financial services industry.
- Familiarity with agile methodologies.
ASSUMPTION: Candidates with relevant experience in social media management, content strategy, and digital campaign execution are strongly encouraged to apply, even if they don't meet every requirement listed.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$150,000 per annum (based on experience and market rates for a Marketing Manager role in Sydney).
Benefits:
- Flexible working arrangements, with at least half of the time spent connecting in the office.
- Access to learning and development opportunities.
- Employee discounts on banking and financial products.
- Health and wellness benefits, including gym membership discounts and health insurance options.
Working Hours: Full-time position, with standard business hours (Monday to Friday, 9:00 AM to 5:00 PM).
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Commonwealth Bank is one of Australia's leading providers of financial services, including retail, premium, business, and institutional banking, funds management, superannuation, insurance, investment, and sharebroking products and services.
Company Size: 10,001+ employees. As a large organization, Commonwealth Bank offers opportunities for career growth and diverse experiences.
Founded: 1911. Commonwealth Bank has a rich history and is deeply ingrained in Australian culture and society.
Company Description:
- Australia’s leading provider of financial services.
- Offers a full range of financial services to help all Australians build and manage their finances.
- Emphasizes community engagement and social responsibility.
Company Specialties:
- Retail banking.
- Business banking.
- Wealth management.
- Insurance.
Company Website: http://www.commbank.com.au/
ASSUMPTION: Commonwealth Bank is a well-established organization with a strong brand and a wide range of financial services, making it an attractive employer for those seeking a stable and diverse work environment.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers opportunities for career growth and development within the marketing and financial services industries.
Reporting Structure: The Marketing Manager, CommSec reports directly to the Head of Marketing, CommSec and works closely with various internal stakeholders, including marketing, product, and customer experience teams.
Work Arrangement: Hybrid. This role requires working on-site at least half of the time, with the remaining time spent working remotely.
Growth Opportunities:
- Progression to a senior marketing role within the CommSec team or other business units.
- Expanding responsibilities to include additional channels or markets.
- Developing expertise in financial services marketing and share trading.
ASSUMPTION: This role offers opportunities for career growth and development within the marketing and financial services industries, with the potential to take on more senior roles or expand responsibilities over time.
🌍 Location & Work Environment
Office Type: Corporate headquarters. The role is based at Commonwealth Bank's head office in Sydney, NSW.
Office Location(s): 11 Harbour Street, Sydney, NSW 2000, Australia
Geographic Context:
- Sydney is Australia's largest city and a major financial hub, offering a vibrant and dynamic work environment.
- The CBD location provides easy access to public transportation, shopping, dining, and entertainment options.
- The office is situated near the iconic Sydney Harbour, offering stunning views and a pleasant work environment.
Work Schedule: Standard business hours, Monday to Friday, with flexibility for working remotely part of the time.
ASSUMPTION: The Sydney CBD location offers a dynamic and vibrant work environment, with easy access to amenities and a pleasant office setting.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the hiring manager.
- Face-to-face interview with the hiring manager and relevant stakeholders.
- Final interview with the Head of Marketing, CommSec.
Key Assessment Areas:
- Social media and content strategy expertise.
- Understanding of the share trading industry and financial services.
- Project management and analytical skills.
- Communication and stakeholder engagement skills.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience in social media management, content strategy, and digital campaign execution.
- Demonstrate your understanding of the share trading industry and financial services in your application materials.
- Showcase your problem-solving skills and ability to work collaboratively with internal stakeholders.
ATS Keywords: Social Media Management, Content Strategy, Digital Campaign Execution, Share Market Investing, Project Management, Analytical Skills, Stakeholder Engagement, Financial Services Marketing
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Social media platforms: TikTok, Instagram, LinkedIn, Facebook.
- Content creation and management tools: Canva, Hootsuite, Buffer, or similar.
- Analytics tools: Google Analytics, Facebook Insights, TikTok Analytics, or similar.
- Project management tools: Asana, Trello, Microsoft Project, or similar.
ASSUMPTION: Familiarity with relevant social media platforms, content creation tools, analytics tools, and project management software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused.
- Accountable.
- Collaborative.
- Agile.
Work Style:
- Collaborative and team-oriented.
- Data-driven and analytical.
- Adaptable and responsive to change.
Self-Assessment Questions:
- Do you have a strong understanding of social media platforms and audience behaviors?
- Are you comfortable working in a collaborative, data-driven environment?
- Do you have a growth mindset and a willingness to adapt to change?
ASSUMPTION: Candidates who align with Commonwealth Bank's values and work style are more likely to be successful in this role and within the organization.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation tasks simultaneously.
- Keeping up with the fast-paced and ever-changing nature of the social media landscape.
- Balancing the need for brand consistency with the desire to create engaging and innovative content.
- Collaborating effectively with various internal stakeholders, including marketing, product, and customer experience teams.
ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to manage multiple priorities, adapt to change, and work collaboratively with stakeholders.
📈 Similar Roles Comparison
- This role is unique in its focus on social media and content strategy for CommSec, a leading share trading brand within the Commonwealth Bank group.
- Compared to other marketing roles within the financial services industry, this position requires a strong understanding of social media platforms and audience behaviors, as well as experience in content creation and management.
- Career progression in this role may involve expanding responsibilities to include additional channels or markets, or taking on more senior marketing roles within the organization.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests within the marketing and financial services industries.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new share trading product or service.
- Creating and implementing an editorial content calendar to educate and engage share trading customers across various platforms.
- Analyzing social media performance data to inform content strategy and optimize engagement and acquisition metrics.
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role and provide insight into the day-to-day work of a Marketing Manager, CommSec.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the CommSec marketing team?
- How does this role contribute to the overall business strategy and goals of CommSec?
- What opportunities are there for professional development and growth within this role and the organization?
- How does the company support work-life balance for employees working in a hybrid arrangement?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the organization, and provides insight into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Sidekick portal (if you're an internal applicant) or the job posting (if you're an external applicant).
- Tailor your resume and cover letter to highlight your relevant experience in social media management, content strategy, and digital campaign execution.
- Prepare examples of your previous work, such as social media campaigns or content pieces, to showcase your skills and accomplishments.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
