Marketing Manager - community & academy

📌 Core Information

🔹 Job Title: Marketing Manager - community & academy

🔹 Company: MoEngage Inc

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-29

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and marketing MoEngage's #GROWTH website and Academy
• Boosting course discovery and engagement through various channels
• Improving content relevance and user experience
• Collaborating with cross-functional teams to ensure training materials are accurate and up-to-date
• Measuring and analyzing training effectiveness and business impact

ASSUMPTION: This role requires a balance of marketing, content creation, and project management skills. The ideal candidate will have experience in SaaS or Martech and be comfortable working in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Boosting discovery of #GROWTH Academy course modules via various marketing channels/campaigns/assets as well as internal process improvements

✅ Building lifecycle journeys for hashgrowth.org and Academy users to provide relevant enablement and nudge them along to complete certifications

✅ Improving and maintaining the course content repository to ensure it's always relevant and delivers an educational experience

✅ Developing, maintaining, and continuously refining training modules and learning paths covering all features of the MoEngage platform, with a focus on driving feature adoption and expanded usage

✅ Developing and optimizing user journeys within various touchpoints to facilitate course discovery, engagement, and completion

✅ Executing marketing campaigns across email, social media, and other channels to drive course enrollment and promote certifications as valuable career assets

✅ Driving discovery from relevant accounts of hashgrowth.org content and programs, and developing a content strategy to create greater interest in educational offerings

✅ Designing and implementing strategies to cross-pollinate initiatives like CELP, CLM courses, and hashgrowth.org to funnel traffic and interest towards MoEngage platform training courses

✅ Collaborating with product, customer success, and other relevant teams, as well as users, to ensure training materials are accurate, up-to-date, and aligned with adoption objectives

✅ Gathering user feedback and analyzing training effectiveness to continuously improve courses and features

✅ Constantly measuring the business impact of initiatives in terms of influence on acceleration metrics pertaining to the accounts that consume the experiences

✅ Operationalizing various processes involved in the execution of these initiatives, coordinating with multiple internal teams/stakeholders, as well as external vendors

✅ Utilizing best practices in instructional design and pedagogy to enhance the learning experience, including improving content flow, engagement, and value, and developing interactive assessments and exercises for the audience

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous improvement. The ideal candidate will be comfortable working in a fast-paced environment and adapting to new strategies on the fly.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 2+ years of experience as a marketing generalist with a proven track record of driving relevant interest and adoption of content/digital properties

Required Skills:

• Proven experience in marketing, preferably in SaaS or Martech
• Experience in customer lifecycle management (CLM) and building customer journeys and workflows
• Excellent communication and content skills
• Ability to work with cross-functional teams and external vendors
• Good planning, interpersonal, negotiation, and communication (verbal and written) skills
• Strong attention to detail, commitment to quality, and consistency

Preferred Skills:

• Experience in instructional design and pedagogy
• Familiarity with marketing automation tools and CRM systems
• Ability to pick up new skills and technology quickly

ASSUMPTION: While a degree in marketing or a related field would be beneficial, the most important qualifications for this role are relevant experience and a strong portfolio of successful marketing campaigns.

💰 Compensation & Benefits

Salary Range: INR 12-18 lakhs per annum (Based on experience and industry standards for mid-level marketing roles in Bengaluru)

Benefits:

• Health insurance and wellness programs
• Retirement savings plans
• Employee stock options and equity compensation
• Flexible work arrangements and remote work options
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Bengaluru. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: MoEngage operates in the marketing technology (MarTech) industry, focusing on customer engagement and retention for mobile-first brands and enterprises.

Company Size: MoEngage is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment.

Founded: MoEngage was founded in 2013 and has since grown to become a leading customer engagement platform, working with Fortune 500 enterprises and mobile-first brands.

Company Description:

• MoEngage is an insights-led customer engagement platform for customer-obsessed marketers and product owners
• The company helps brands redefine their customer engagement in the mobile era by analyzing customer behavior and engaging them with personalized communication across channels
• MoEngage offers a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities in one dashboard

Company Specialties:

• Marketing Automation
• Customer Engagement
• Mobile Marketing
• Personalization
• Cross-Channel Engagement
• Omni-channel Marketing
• Push Notifications
• Email Marketing

Company Website: http://www.moengage.com/

ASSUMPTION: MoEngage's focus on customer engagement and retention, along with its full-stack solution, sets it apart in the competitive MarTech landscape.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Marketing Manager will report directly to the Director - Community and work closely with cross-functional teams, including product, customer success, and other relevant departments.

Work Arrangement: This role is on-site, with flexible work arrangements available, including remote work options.

Growth Opportunities:

• Progression to a senior marketing role or management position within the community and enablement team
• Expansion into other areas of marketing or product management within the organization
• Opportunities to work on high-impact projects and contribute to MoEngage's continued growth and success

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on MoEngage's community and enablement initiatives.

🌍 Location & Work Environment

Office Type: MoEngage's Bengaluru office is a modern, collaborative workspace with a vibrant and energetic atmosphere.

Office Location(s): 315 Montgomery St, San Francisco, California 94104, US; Bengaluru, Karnataka 560034, IN

Geographic Context:

• Bengaluru is the capital city of the Indian state of Karnataka and is known for its thriving tech industry, with many multinational corporations and startups calling it home
• The city is also famous for its rich cultural heritage, historical sites, and culinary delights
• Bengaluru's pleasant climate and affordable cost of living make it an attractive location for professionals

Work Schedule: Full-time (40 hours per week), with flexible work arrangements available, including remote work options

ASSUMPTION: Bengaluru's thriving tech industry and vibrant culture make it an exciting location for marketing professionals looking to advance their careers.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final round interview with the hiring manager and other stakeholders
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and optimization
• Content creation and management
• Project management and stakeholder communication
• Customer lifecycle management and user journey mapping

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare a portfolio or case study showcasing your marketing achievements and the impact you've made in previous roles
• Research MoEngage's products, services, and target audience to demonstrate your understanding of the company and its offerings
• Practice common marketing interview questions and brush up on your knowledge of industry trends and best practices

ATS Keywords: Marketing, Generalist, SaaS, MarTech, Customer Lifecycle Management, CLM, Marketing Automation, Campaign Management, Content Creation, Project Management, Instructional Design, Pedagogy

ASSUMPTION: MoEngage's interview process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit. Successful candidates will be able to demonstrate their ability to drive results and make a meaningful impact on the company's community and enablement initiatives.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Customer engagement platforms (e.g., MoEngage, Braze, Sendinblue)
• Project management tools (e.g., Asana, Trello, Jira)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite, Sketch)
• Analytics and reporting tools (e.g., Google Analytics, Mixpanel, Amplitude)

ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-obsessed: MoEngage prioritizes understanding and engaging with customers to drive meaningful results
• Innovative: The company encourages creativity, experimentation, and continuous learning
• Collaborative: MoEngage fosters a culture of teamwork, open communication, and mutual support
• Accountable: The company values ownership, responsibility, and a commitment to delivering high-quality work
• Fun: MoEngage prioritizes creating a positive, enjoyable work environment that promotes employee well-being and engagement

Work Style:

• Fast-paced and dynamic, with a focus on execution and results
• Collaborative and cross-functional, with a strong emphasis on teamwork and communication
• Data-driven and analytical, with a focus on continuous improvement and optimization
• Customer-centric, with a deep understanding of customer needs and preferences

Self-Assessment Questions:

• How do you approach understanding and engaging with customers to drive meaningful results?
• Can you describe a time when you had to innovate and adapt to a challenging situation or market change?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
• How do you ensure that your marketing campaigns and content resonate with your target audience and drive desired outcomes?

ASSUMPTION: MoEngage's culture values innovation, collaboration, accountability, and a customer-centric approach. Successful candidates will be able to demonstrate their alignment with these values and thrive in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to new strategies and priorities on the fly
• Working with cross-functional teams and external vendors to execute initiatives
• Measuring and analyzing training effectiveness and business impact
• Keeping up with industry trends and best practices in marketing and customer engagement

ASSUMPTION: The Marketing Manager role at MoEngage presents both exciting opportunities and unique challenges. Successful candidates will be able to navigate these challenges and make a meaningful impact on the company's community and enablement initiatives.

📈 Similar Roles Comparison

• Marketing Manager (Community & Academy) vs. Marketing Manager (Product): The former focuses on driving adoption and engagement with MoEngage's educational offerings, while the latter focuses on promoting the company's products and features
• Marketing Manager (Community & Academy) vs. Marketing Manager (Brand): The former focuses on building and nurturing relationships with customers through community-driven initiatives and enablement, while the latter focuses on maintaining and enhancing MoEngage's brand identity and reputation
• Marketing Manager (Community & Academy) vs. Marketing Manager (Customer Success): The former focuses on driving customer engagement and adoption through educational content and experiences, while the latter focuses on ensuring customer satisfaction, retention, and expansion through targeted communication and support

ASSUMPTION: While these roles share some similarities, each has its unique focus and requires different skills and expertise. Candidates should carefully consider their career goals and preferences when comparing these roles.

📝 Sample Projects

• Developing and executing a marketing campaign to promote MoEngage's #GROWTH Academy and drive course enrollment
• Creating and implementing a customer journey map to improve user engagement and course completion rates
• Designing and delivering a workshop or webinar as part of MoEngage's CELP program, focusing on customer lifecycle management and feature adoption
• Analyzing user feedback and data to identify trends and opportunities for improving course content and user experience

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Marketing Manager (Community & Academy) may be involved in at MoEngage.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the community and enablement team?
• How does MoEngage measure the success of its community and enablement initiatives, and how can this role contribute to improving those metrics?
• What are the biggest challenges facing the community and enablement team, and how can this role help address them?
• How does MoEngage support the professional development and growth of its marketing team members?
• What are the most important qualities and skills for someone to succeed in this role, and how does MoEngage assess candidates for these qualities during the interview process?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company's expectations, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on customer lifecycle management, campaign management, and content creation
• Prepare a portfolio or case study showcasing your marketing achievements and the impact you've made in previous roles
• Research MoEngage's products, services, and target audience to demonstrate your understanding of the company and its offerings
• Practice common marketing interview questions and brush up on your knowledge of industry trends and best practices
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.