🔹 Job Title: Marketing Manager, Conferences
🔹 Company: Gartner
🔹 Location: Irving, Texas
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of B2B marketing, digital marketing, and data analysis. The ideal candidate will have experience working with multiple teams and stakeholders to develop and execute successful marketing campaigns.
✅ Oversee, develop, and execute marketing messages and strategies that increase Gartner Conferences brand awareness and exhibiting opportunities.
✅ Understand the competitive landscape and use that knowledge to drive the development of positioning and messaging that empowers our exhibitor-facing channels and deliver on commercial conference exhibitor revenue goals.
✅ Oversee Global Exhibitor Sales microsite and individual marketing sites/exhibitor pages – ensuring keywords and messaging are relevant.
✅ Evaluate/create video content for Sales, Email, and Digital Campaigns.
✅ Perform and present data analysis of key metrics from various initiatives to identify, recommend, and optimize multiple Digital, Email Marketing programs, including ROI analysis, benchmarking.
✅ Perform content audits on digital/email campaigns – run A/B testing – determine what kind of content is missing/needs. Drive changes to our sales and marketing processes based on learnings.
✅ Assess the effectiveness of the TOFU marketing programs on an ongoing basis, and report back to the business on required changes.
✅ Work with brand, digital team, SEO, creative center of excellence, producers to create content.
✅ Research and stay up to date on the latest developments in terms of search engine optimization, content trends, and consumer behavior.
✅ Collaborate with Sales, Sales Enablement, and Marketing to develop exhibitor positioning and messaging that resonates with our target buyer.
✅ Understand and document our buyer’s process, including where they get information, and the who, what, when, and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
✅ Understand and support our sales channels and develop TOFU internal tools and external collateral and teach them how and when to use it.
✅ Be a team player and support in-person lead generation activities to enhance the prospect/sponsor experience; this would include managing logistics and ensuring onsite execution runs smoothly, only on an as-needed basis.
ASSUMPTION: This role requires a high level of collaboration and communication with various teams and stakeholders. The ideal candidate will be comfortable working in a fast-paced environment and managing multiple projects simultaneously.
Education: Bachelor's Degree in related field of study.
Experience: Minimum of 5+ years’ experience in B2B product marketing and value message development to executive level audience.
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, digital marketing, and data analysis. They will be comfortable working with multiple teams and stakeholders to develop and execute successful marketing campaigns.
Salary Range: $84,000 - $116,000 USD per year. This range is an estimate based on industry standards for a Marketing Manager role with 5-10 years of experience in the Marketing field. Actual salaries may vary based on factors including education, training, experience, professional achievement, business need, and location.
Benefits:
Working Hours: 40 hours per week, with flexibility for a hybrid work arrangement.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on the factors mentioned above. Benefits are subject to change and may vary based on the company's benefit plans.
Industry: Market Research. Gartner is a global leader in research and advisory services, providing insights and guidance to businesses worldwide.
Company Size: Large (21,000+ employees globally). This means there are ample opportunities for growth and collaboration with diverse teams.
Founded: 1979. Gartner has a rich history and extensive experience in the market research industry.
Company Description:
Company Specialties:
Company Website: www.gartner.com
ASSUMPTION: Gartner is a well-established and respected company in the market research industry. Working at Gartner offers opportunities to collaborate with diverse teams and gain exposure to a wide range of industries and technologies.
Career Level: Mid-level to Senior. This role requires a significant amount of experience in B2B marketing and digital marketing.
Reporting Structure: This role reports directly to the Global Exhibitor Sales Marketing Manager.
Work Arrangement: Hybrid. This role requires a combination of on-site and remote work.
Growth Opportunities:
ASSUMPTION: The ideal candidate for this role will have a strong background in B2B marketing and digital marketing, with a proven track record of success in developing and executing marketing campaigns. They will be comfortable working in a fast-paced environment and collaborating with multiple teams and stakeholders.
Office Type: Hybrid. This role requires a combination of on-site and remote work.
Office Location(s): Irving, Texas
Geographic Context:
Work Schedule: 40 hours per week, with flexibility for a hybrid work arrangement.
ASSUMPTION: The ideal candidate for this role will be comfortable working in a hybrid environment and be able to manage their time effectively to balance on-site and remote work.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, B2B Marketing, Marketing Campaigns, Data Analysis, SEO, SEM, Content Creation, Collaboration, Communication, Marketing Strategy, Marketing Manager
ASSUMPTION: The ideal candidate for this role will have a strong background in B2B marketing and digital marketing, with a proven track record of success in developing and executing marketing campaigns. They will be comfortable working in a fast-paced environment and collaborating with multiple teams and stakeholders.
ASSUMPTION: The ideal candidate for this role will have experience with the tools and technologies listed above. They will be comfortable learning and adapting to new tools as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, collaborative environment and be able to manage multiple projects simultaneously. They will have experience working with multiple teams and stakeholders to develop and execute successful marketing campaigns.
ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced environment and managing multiple projects simultaneously. They will be able to balance on-site and remote work effectively and be able to adapt to new tools and technologies as needed.
ASSUMPTION: The ideal candidate for this role will have a strong background in B2B marketing and digital marketing, with a proven track record of success in developing and executing marketing campaigns. They will be comfortable working in a fast-paced environment and collaborating with multiple teams and stakeholders.
ASSUMPTION: The ideal candidate for this role will have experience developing and executing marketing campaigns, as well as conducting competitive analysis and creating marketing content. They will be comfortable working with multiple teams and stakeholders to develop and execute successful marketing campaigns.
ASSUMPTION: The ideal candidate for this role will be curious and proactive, asking insightful questions to better understand the role and the company. They will be comfortable discussing their career goals and how this role can help them achieve them.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.