📌 Core Information
🔹 Job Title: Marketing Manager, Consumer Electronics
🔹 Company: Amazon
🔹 Location: Seattle, WA, USA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing traffic channel marketing strategies for US Consumer Electronics categories.
- Collaborating with central teams to deliver impactful campaigns and report on performance metrics.
- Optimizing marketing strategies across channels for efficiency and performance.
- Communicating effectively with partner teams, categories, and senior leadership.
ASSUMPTION: This role requires a high level of independent thought, adaptability, and creativity to drive process efficiency and improve the customer experience.
📋 Key Responsibilities
✅ Develop and document CE's traffic strategy and calendar for offsite, outbound, and onsite channels.
✅ Develop and document CE's business goals and performance reporting for offsite, outbound, and onsite channels.
✅ Partner with central teams to execute impactful campaigns that resonate with CE customers and achieve CE business goals.
✅ Make data-driven decisions to optimize marketing strategies across all channels.
✅ Collaborate with creative teams to select and surface relevant and consistent graphics in campaigns.
✅ Develop mechanisms to communicate proactively and effectively with partner teams, CE categories, and senior leadership.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and influencing stakeholders, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 4+ years of professional non-internship marketing experience.
Required Skills:
- Proven experience using data and metrics to drive improvements.
- Experience building, executing, and scaling cross-functional programs or marketing campaigns.
- Ability to influence cross-functional partner teams.
- Excellent written and verbal communication skills.
- Demonstrated ability to manage multiple complex and highly visible projects independently and autonomously.
Preferred Skills:
- Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
- Experience utilizing systems and tools involving email, web, analytics, and CRM for targeting, segmentation, reporting for demand generation.
- Experience presenting ideas to various levels of an organization to gain support for initiatives.
- Demonstrable history of defining marketing strategy and executional excellence.
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of a degree for exceptional candidates.
💰 Compensation & Benefits
Salary Range: $72,600 - $155,200 per year (based on location and experience level)
Benefits:
- Medical, financial, and other employee benefits (see here for more information)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on Amazon's publicly available compensation data and may vary depending on the candidate's location, experience, and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce and technology sectors, with a focus on retail, cloud computing, digital streaming, and artificial intelligence.
Company Size: Amazon is a large enterprise with over 1,000,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, WA, USA.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business segments offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the manager level, requiring experience in leading teams and driving strategic initiatives.
Reporting Structure: The Channels Marketing Manager reports directly to the CE Marketing team lead and collaborates with various central teams and CE categories.
Work Arrangement: This is an on-site role based in Seattle, WA, USA, with the possibility of occasional remote work.
Growth Opportunities:
- Potential to expand the role's scope and influence as the CE Marketing team grows and evolves.
- Opportunities to work on high-impact projects and gain exposure to senior leadership.
- Access to Amazon's extensive training and development resources.
ASSUMPTION: This role offers significant growth potential for the right candidate, given Amazon's size and diverse business segments.
🌍 Location & Work Environment
Office Type: Amazon's Seattle headquarters is a modern, collaborative workspace with on-site amenities and a focus on employee well-being.
Office Location(s): 2127 7th Ave, Seattle, WA 98109, USA
Geographic Context:
- Seattle is a vibrant, tech-centric city with a high cost of living and a thriving job market.
- The Pacific Northwest offers a mild, rainy climate and easy access to outdoor recreation.
- Seattle is home to a diverse and multicultural community.
Work Schedule: Full-time, 40 hours per week, with the possibility of occasional remote work.
ASSUMPTION: While the cost of living in Seattle is high, Amazon offers competitive compensation and benefits packages to attract and retain top talent.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with a recruiter
- Behavioral and technical interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision-making and analytical skills
- Communication and presentation skills
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and ability to work in a fast-paced, dynamic environment.
- Research Amazon's company culture and leadership principles to demonstrate your understanding of the company and your alignment with its values.
ATS Keywords: Marketing, Consumer Electronics, Traffic Channel, Campaign Management, Data Analysis, Stakeholder Management, Cross-Functional Collaboration, Customer Obsession, Operational Excellence
ASSUMPTION: Amazon's interview process is designed to assess candidates' skills, cultural fit, and potential to drive results in a dynamic, fast-paced environment.
🛠️ Tools & Technologies
- Amazon's proprietary marketing and analytics tools
- CRM tools (e.g., Marketo, Salesforce)
- Email marketing platforms (e.g., Mailchimp, SendGrid)
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: Familiarity with Amazon's proprietary tools and platforms is not required, but candidates with experience in relevant tools and technologies will have an advantage.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Invent and Simplify
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugality
- Earn Trust
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and creative
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- Can you provide an example of a time when you simplified a complex process or system?
- How do you stay curious and continue learning in a fast-paced environment?
- How do you balance thinking big with a bias for action and frugality?
- How do you earn trust from your colleagues and stakeholders?
ASSUMPTION: Amazon's company culture is fast-paced, innovative, and customer-focused, with a strong emphasis on collaboration, data-driven decision-making, and continuous learning.
⚠️ Potential Challenges
- High cost of living in Seattle
- Fast-paced work environment that may require long hours and quick decision-making
- Need to manage multiple complex and highly visible projects simultaneously
- Potential for frequent travel or remote work, depending on the role's evolution
ASSUMPTION: While Amazon offers competitive compensation and benefits packages, the high cost of living in Seattle may be a challenge for some candidates.
📈 Similar Roles Comparison
- This role is unique in its focus on traffic channel marketing for US Consumer Electronics categories.
- Compared to other marketing roles, this position requires a strong understanding of onsite, offsite, and outbound channels, as well as the ability to develop and execute strategic plans across multiple channels.
- Career path progression may include moving into senior marketing roles, leading larger teams, or transitioning into other areas of Amazon's business, such as operations, product management, or general management.
ASSUMPTION: This role offers a unique opportunity to gain experience in traffic channel marketing and drive strategic initiatives within Amazon's Consumer Electronics business.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new line of Amazon-branded electronics.
- Collaborating with the creative team to design and implement a visually appealing and consistent graphic style for CE marketing campaigns.
- Analyzing campaign performance data to identify trends, optimize strategies, and improve future campaign results.
ASSUMPTION: These sample projects illustrate the hands-on, data-driven, and collaborative nature of the Channels Marketing Manager role at Amazon.
❓ Key Questions to Ask During Interview
- Can you describe the current traffic channel marketing strategy for CE categories, and how this role fits into that strategy?
- How does the CE Marketing team collaborate with other Amazon teams, such as product management, operations, and tech?
- What are the most significant challenges facing the CE business, and how can this role help address them?
- How does Amazon support the professional development and growth of its marketing managers?
- What is the typical career path for a Channels Marketing Manager at Amazon?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your understanding of Amazon's business and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and ability to work in a fast-paced, dynamic environment.
- Research Amazon's company culture and leadership principles to demonstrate your understanding of the company and your alignment with its values.
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
