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Marketing Manager, Consumer Electronics

Amazon
Full-time
On-site
Seattle, Washington, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager, Consumer Electronics

πŸ”Ή Company: Amazon

πŸ”Ή Location: Seattle, WA, USA

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 10, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing traffic channel marketing strategies for US Consumer Electronics categories.
  • Collaborating with central teams to deliver impactful campaigns and report on performance metrics.
  • Optimizing marketing strategies across channels for efficiency and performance.
  • Communicating effectively with partner teams, categories, and senior leadership.

ASSUMPTION: This role requires a high level of independent thought, adaptability, and creativity to drive process efficiency and improve the customer experience.

πŸ“‹ Key Responsibilities

βœ… Develop and document CE's traffic strategy and calendar for offsite, outbound, and onsite channels.

βœ… Develop and document CE's business goals and performance reporting for offsite, outbound, and onsite channels.

βœ… Partner with central teams to execute impactful campaigns that resonate with CE customers and achieve CE business goals.

βœ… Make data-driven decisions to optimize marketing strategies across all channels.

βœ… Collaborate with creative teams to select and surface relevant and consistent graphics in campaigns.

βœ… Develop mechanisms to communicate proactively and effectively with partner teams, CE categories, and senior leadership.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and influencing stakeholders, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 4+ years of professional non-internship marketing experience.

Required Skills:

  • Proven experience using data and metrics to drive improvements.
  • Experience building, executing, and scaling cross-functional programs or marketing campaigns.
  • Ability to influence cross-functional partner teams.
  • Excellent written and verbal communication skills.
  • Demonstrated ability to manage multiple complex and highly visible projects independently and autonomously.

Preferred Skills:

  • Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
  • Experience utilizing systems and tools involving email, web, analytics, and CRM for targeting, segmentation, reporting for demand generation.
  • Experience presenting ideas to various levels of an organization to gain support for initiatives.
  • Demonstrable history of defining marketing strategy and executional excellence.

ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of a degree for exceptional candidates.

πŸ’° Compensation & Benefits

Salary Range: $72,600 - $155,200 per year (based on location and experience level)

Benefits:

  • Medical, financial, and other employee benefits (see here for more information)

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on Amazon's publicly available compensation data and may vary depending on the candidate's location, experience, and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Amazon operates in the e-commerce and technology sectors, with a focus on retail, cloud computing, digital streaming, and artificial intelligence.

Company Size: Amazon is a large enterprise with over 1,000,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, WA, USA.

Company Description:

  • Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
  • The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
  • Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.

Company Specialties:

  • E-commerce
  • Retail
  • Operations
  • Internet

Company Website: Amazon.com

ASSUMPTION: Amazon's large size and diverse business segments offer numerous opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the manager level, requiring experience in leading teams and driving strategic initiatives.

Reporting Structure: The Channels Marketing Manager reports directly to the CE Marketing team lead and collaborates with various central teams and CE categories.

Work Arrangement: This is an on-site role based in Seattle, WA, USA, with the possibility of occasional remote work.

Growth Opportunities:

  • Potential to expand the role's scope and influence as the CE Marketing team grows and evolves.
  • Opportunities to work on high-impact projects and gain exposure to senior leadership.
  • Access to Amazon's extensive training and development resources.

ASSUMPTION: This role offers significant growth potential for the right candidate, given Amazon's size and diverse business segments.

🌍 Location & Work Environment

Office Type: Amazon's Seattle headquarters is a modern, collaborative workspace with on-site amenities and a focus on employee well-being.

Office Location(s): 2127 7th Ave, Seattle, WA 98109, USA

Geographic Context:

  • Seattle is a vibrant, tech-centric city with a high cost of living and a thriving job market.
  • The Pacific Northwest offers a mild, rainy climate and easy access to outdoor recreation.
  • Seattle is home to a diverse and multicultural community.

Work Schedule: Full-time, 40 hours per week, with the possibility of occasional remote work.

ASSUMPTION: While the cost of living in Seattle is high, Amazon offers competitive compensation and benefits packages to attract and retain top talent.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application review
  • Phone or video screen with a recruiter
  • Behavioral and technical interviews with hiring managers and team members
  • Final round interviews with senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Data-driven decision-making and analytical skills
  • Communication and presentation skills
  • Cross-functional collaboration and stakeholder management
  • Cultural fit and alignment with Amazon's leadership principles

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and ability to work in a fast-paced, dynamic environment.
  • Research Amazon's company culture and leadership principles to demonstrate your understanding of the company and your alignment with its values.

ATS Keywords: Marketing, Consumer Electronics, Traffic Channel, Campaign Management, Data Analysis, Stakeholder Management, Cross-Functional Collaboration, Customer Obsession, Operational Excellence

ASSUMPTION: Amazon's interview process is designed to assess candidates' skills, cultural fit, and potential to drive results in a dynamic, fast-paced environment.

πŸ› οΈ Tools & Technologies

  • Amazon's proprietary marketing and analytics tools
  • CRM tools (e.g., Marketo, Salesforce)
  • Email marketing platforms (e.g., Mailchimp, SendGrid)
  • Web analytics tools (e.g., Google Analytics, Adobe Analytics)
  • Project management tools (e.g., Asana, JIRA)

ASSUMPTION: Familiarity with Amazon's proprietary tools and platforms is not required, but candidates with experience in relevant tools and technologies will have an advantage.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer Obsessed
  • Invent and Simplify
  • Learn and Be Curious
  • Hire and Develop the Best
  • Insist on the Highest Standards
  • Think Big
  • Bias for Action
  • Frugality
  • Earn Trust

Work Style:

  • Fast-paced and dynamic
  • Collaborative and cross-functional
  • Data-driven and analytical
  • Innovative and creative
  • Customer-focused and results-oriented

Self-Assessment Questions:

  • How do you demonstrate customer obsession in your daily work?
  • Can you provide an example of a time when you simplified a complex process or system?
  • How do you stay curious and continue learning in a fast-paced environment?
  • How do you balance thinking big with a bias for action and frugality?
  • How do you earn trust from your colleagues and stakeholders?

ASSUMPTION: Amazon's company culture is fast-paced, innovative, and customer-focused, with a strong emphasis on collaboration, data-driven decision-making, and continuous learning.

⚠️ Potential Challenges

  • High cost of living in Seattle
  • Fast-paced work environment that may require long hours and quick decision-making
  • Need to manage multiple complex and highly visible projects simultaneously
  • Potential for frequent travel or remote work, depending on the role's evolution

ASSUMPTION: While Amazon offers competitive compensation and benefits packages, the high cost of living in Seattle may be a challenge for some candidates.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on traffic channel marketing for US Consumer Electronics categories.
  • Compared to other marketing roles, this position requires a strong understanding of onsite, offsite, and outbound channels, as well as the ability to develop and execute strategic plans across multiple channels.
  • Career path progression may include moving into senior marketing roles, leading larger teams, or transitioning into other areas of Amazon's business, such as operations, product management, or general management.

ASSUMPTION: This role offers a unique opportunity to gain experience in traffic channel marketing and drive strategic initiatives within Amazon's Consumer Electronics business.

πŸ“ Sample Projects

  • Developing and executing a targeted email campaign to promote a new line of Amazon-branded electronics.
  • Collaborating with the creative team to design and implement a visually appealing and consistent graphic style for CE marketing campaigns.
  • Analyzing campaign performance data to identify trends, optimize strategies, and improve future campaign results.

ASSUMPTION: These sample projects illustrate the hands-on, data-driven, and collaborative nature of the Channels Marketing Manager role at Amazon.

❓ Key Questions to Ask During Interview

  • Can you describe the current traffic channel marketing strategy for CE categories, and how this role fits into that strategy?
  • How does the CE Marketing team collaborate with other Amazon teams, such as product management, operations, and tech?
  • What are the most significant challenges facing the CE business, and how can this role help address them?
  • How does Amazon support the professional development and growth of its marketing managers?
  • What is the typical career path for a Channels Marketing Manager at Amazon?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your understanding of Amazon's business and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and ability to work in a fast-paced, dynamic environment.
  • Research Amazon's company culture and leadership principles to demonstrate your understanding of the company and your alignment with its values.
  • Follow up with the recruiter one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.