Marketing Manager - Consumer & Private Bank

📌 Core Information

🔹 Job Title: Marketing Manager - Consumer & Private Bank

🔹 Company: Texas Capital

🔹 Location: Dallas, TX

🔹 Job Type: Full-Time

🔹 Category: Banking & Financial Services

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing marketing strategies for Consumer and Private Bank lines of business
• Establishing high levels of business engagement and accelerating business development
• Creating relevant marketing assets and executing effective marketing strategies across various channels
• Collaborating with cross-functional teams and driving adoption of marketing assets

ASSUMPTION: This role requires a strong understanding of financial services marketing, consumer banking, and digital marketing techniques. The ideal candidate will have experience in wealth management and consumer products and solutions.

📋 Key Responsibilities

✅ Define marketing strategy and positioning for Private Bank and Texas Capital Bank Consumer teams and their related products and services

✅ Develop go-to-market calendars in conjunction with Marketing and Communication teams

✅ Define product marketing activities and manage budgets to support customer acquisition, deepening, and retention

✅ Deep understanding of product portfolio and collaboration with product team on launches of new products and changes of existing products

✅ Identify and create relevant marketing assets and execute effective marketing strategies to drive awareness, consideration, and leads

✅ Partner with content strategist to develop product one pagers, web content, insights, and testimonials

✅ Work cross-functionally across all marketing channels to ensure flawless execution of various channel-specific marketing campaigns

✅ Define KPIs that measure and optimize marketing strategies, partnering with sales enablement teams to provide regular reporting and executive summaries on programs and initiatives

ASSUMPTION: This role requires strong communication, problem-solving, and organizational skills. The ideal candidate will be self-motivated, flexible, and comfortable using collaboration and CRM tools such as Copilot, Asana, and Salesforce.

🎯 Required Qualifications

Education: Bachelor’s degree in business or marketing

Experience: 8+ years of experience in financial services marketing, preferably in consumer banking

Required Skills:

• Extensive direct marketing experience with strong understanding of digital marketing techniques
• Knowledge of wealth management and consumer products and solutions
• Demonstrated ability to collaborate with cross-functional teams and drive adoption in asset usage
• Superior communication, problem-solving, and organizational skills
• Self-motivation and flexibility in a growing and changing environment
• Comfortable using collaboration and CRM tools such as Copilot, Asana, and Salesforce
• Familiarity with marketing automation tools such as Salesforce, Salesforce Marketing Cloud (SFMC), and Google Analytics

Preferred Skills:

• Experience in a similar role within a financial institution
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, having experience in a similar role within a financial institution or being bilingual/multilingual could provide a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 8+ years of experience in financial services)

Benefits:

• Health Insurance Coverage
• Wellness Program
• Fertility and Family Building Aids
• Life and Disability Insurance
• Retirement Savings Plans with a Generous 401K Match
• Paid Leave Programs
• Paid Holidays
• Paid Time Off (PTO)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the financial services industry. The actual salary may vary depending on factors such as the candidate's specific experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Banking & Financial Services

Company Size: 1,001-5,000 employees

Founded: 1998

Company Description:

• Texas Capital is a full-service financial institution with a strong commitment to building trusted relationships and producing exceptional outcomes
• The company is known for its client-centric culture, which values collaboration, rewards performance, and respects the well-being of its team members
• Texas Capital offers a wide range of financial products and services, including wealth management, consumer banking, and commercial banking

Company Specialties:

• Wealth Management
• Consumer Banking
• Commercial Banking
• Financial Advisory Services

Company Website: texascapitalbank.com

ASSUMPTION: Texas Capital is a well-established financial institution with a strong reputation for providing exceptional service to its clients. The company's client-centric culture and commitment to building trusted relationships make it an attractive place to work for individuals who are passionate about financial services.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Head of Marketing for Consumer and Private Bank lines of business

Work Arrangement: On-site, with the possibility of occasional remote work

Growth Opportunities:

• Potential advancement to a senior marketing role within the organization
• Opportunities to work on high-profile projects and initiatives
• Chance to gain experience in a dynamic and growing industry

ASSUMPTION: This role offers significant opportunities for professional growth and development within the organization. The ideal candidate will be proactive, ambitious, and eager to take on new challenges.

🌍 Location & Work Environment

Office Type: Modern, professional office environment

Office Location(s): 2000 McKinney, Suite 700, Dallas, TX 75201, US

Geographic Context:

• Dallas, TX is a vibrant and growing metropolitan area with a diverse population and a strong economy
• The office is located in the Uptown district, offering easy access to public transportation, restaurants, and entertainment
• The area has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with the possibility of occasional evening or weekend work as needed

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to meet deadlines and priorities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the Head of Marketing for Consumer and Private Bank lines of business

Key Assessment Areas:

• Marketing strategy and planning
• Cross-functional collaboration and communication
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your marketing strategy and planning experience in detail
• Demonstrate your ability to work collaboratively and communicate effectively with cross-functional teams
• Showcase your problem-solving and analytical skills through specific examples from your past experiences

ATS Keywords: Marketing strategy, consumer banking, private banking, financial services marketing, digital marketing, cross-functional collaboration, communication, problem-solving, analytical skills

ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, as the company is seeking a highly qualified candidate with relevant experience and skills. Applicants should be prepared to demonstrate their expertise and fit for the role through a series of interviews and assessments.

🛠️ Tools & Technologies

• Copilot
• Asana
• Salesforce
• Salesforce Marketing Cloud (SFMC)
• Google Analytics

ASSUMPTION: Familiarity with these tools is preferred, but not required. The ideal candidate will be a quick learner and able to adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Client-centric
• Collaborative
• Innovative
• Performance-driven
• Respectful

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on achieving objectives
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a proven track record of developing and executing effective marketing strategies in a fast-paced environment?
• Are you comfortable working collaboratively with cross-functional teams to achieve shared objectives?
• Do you have strong problem-solving and analytical skills, and the ability to think critically and creatively?
• Are you adaptable and open to change, with a growth mindset and a commitment to continuous learning?

ASSUMPTION: Texas Capital values candidates who are aligned with their client-centric culture and collaborative work style. Applicants should be prepared to demonstrate their fit with the company's values and work style through their interview responses and behaviors.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working in a fast-paced and dynamic environment
• Collaborating effectively with cross-functional teams
• Adapting to changes in the market and the organization

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to meet deadlines and priorities. They will also be a strong communicator and collaborator, able to work effectively with cross-functional teams to achieve shared objectives.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager role in a financial services institution, with a focus on consumer and private banking
• Compared to other marketing roles, this position requires a strong understanding of financial services and consumer banking products and solutions
• Career progression in this role could lead to senior marketing positions within the organization or related industries

ASSUMPTION: This role is well-suited to candidates with experience in financial services marketing, consumer banking, and digital marketing. Applicants should be prepared to discuss their relevant experience and skills in detail during the interview process.

📝 Sample Projects

• Developing a go-to-market strategy for a new consumer banking product
• Creating a marketing campaign to increase awareness and consideration of the Private Bank's wealth management services
• Collaborating with the product team to launch a new product or update an existing one, including the creation of relevant marketing assets

ASSUMPTION: These sample projects are intended to illustrate the types of marketing initiatives the ideal candidate might be expected to lead or contribute to in this role. Applicants should be prepared to discuss their relevant experience and skills in relation to these projects during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing calendar for the Consumer and Private Bank lines of business?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and successful execution of marketing initiatives?
• What are the most significant challenges facing the Consumer and Private Bank lines of business, and how can marketing support address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does it support employees in achieving it?

ASSUMPTION: These questions are intended to help applicants better understand the role, the team, and the company culture. Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their interest in and understanding of the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching the company and the role, and practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
• If you are offered the position, consider negotiating your salary and benefits package to ensure it meets your expectations and needs

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.