Marketing Manager, Content

📌 Core Information

🔹 Job Title: Marketing Manager, Content

🔹 Company: The Canadian Brewhouse

🔹 Location: Edmonton, Alberta, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading content creation and strategy across digital platforms
• Managing and coaching a team of Social Media Specialists/Coordinators and a Digital Marketing Specialist
• Collaborating with designers and videographers to produce high-quality visual content
• Monitoring social media performance and analyzing data to enhance brand awareness and support marketing goals

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to manage multiple projects and teams effectively.

📋 Key Responsibilities

✅ Lead content creation and strategy across social media channels, websites, and campaigns

✅ Monitor and engage with social media channels, addressing customer service issues and escalating when necessary

✅ Collaborate with designers and videographers to produce high-quality photo and video content

✅ Analyze social media performance and website traffic driven from social media, and track conversions

✅ Stay updated on industry news, competitor social media, and trends, and experiment with new social media features or content formats

✅ Manage content creation from concept to delivery, provide direction and feedback, and work closely with design and digital teams

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask and prioritize effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field

Experience: 5+ years of experience in content marketing, social media management, or brand communications. Retail/hospitality marketing experience is a major plus.

Required Skills:

• Proven experience leading content strategies and managing cross-functional projects
• Excellent written and verbal communication skills
• Strong organizational skills and ability to analyze data
• Proficient with social media platforms (e.g., Facebook, Instagram, TikTok) and management tools (e.g., Meltwater, Sprout Social)
• Basic graphic design skills (Canva, Adobe Creative Suite) and video editing ability
• Willingness to stay current with industry trends

Preferred Skills:

• Experience with organic, paid social, and website platforms (Shopify/Wordpress)
• Familiarity with the Canadian Brewhouse brand and its target audience

ASSUMPTION: Candidates with experience in the hospitality industry and familiarity with the Canadian Brewhouse brand may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: CAD 70,000 - 90,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the hospitality industry in Edmonton, Alberta)

Benefits:

• Flexible Hours
• Advancement Opportunities
• Benefit packages
• Staff Discount
• Lifelong Friendships

Working Hours: Full-time, typically Monday-Friday, with occasional evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Food & Beverages

Company Size: 1,001-5,000 employees (Large company with established processes and a significant presence in the market)

Founded: 2002 (Over 20 years of experience in the hospitality industry)

Company Description:

• Established in 2002, The Canadian Brewhouse has grown to 48 locations across Canada, offering a unique Canadian-themed sports bar and grill experience
• Known for its extensive menu, extensive selection of TVs for sports viewing, and community involvement
• Committed to providing a safe, fun-filled work environment with endless advancement opportunities

Company Specialties:

• Food and beverage services
• Sports entertainment
• Community involvement and charity events
• Brand management and marketing

Company Website: http://thecanadianbrewhouse.com

ASSUMPTION: The Canadian Brewhouse is a well-established company with a strong brand presence and a commitment to community involvement and employee development.

📊 Role Analysis

Career Level: Mid-Senior level (This role offers significant responsibility and the opportunity to make a substantial impact on the company's marketing efforts)

Reporting Structure: Reports directly to the Marketing Director and manages a team of Social Media Specialists/Coordinators and a Digital Marketing Specialist

Work Arrangement: On-site, full-time position with the opportunity for occasional remote work

Growth Opportunities:

• Potential advancement to a senior marketing role within the company
• Opportunities to gain experience in various aspects of marketing and management
• possibility to work on high-impact projects and campaigns

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: On-site, corporate office environment

Office Location(s): 1112 95th St. SW, Edmonton, Alberta T6X 0A7, CA

Geographic Context:

• Edmonton, Alberta, Canada
• Population: Approximately 1 million
• Climate: Humid continental climate, with warm summers and cold winters
• Cost of living: Moderate compared to other major Canadian cities

Work Schedule: Full-time, typically Monday-Friday, with occasional evenings and weekends as needed

ASSUMPTION: Edmonton offers a reasonable cost of living, a diverse cultural scene, and a strong job market, making it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Marketing Director
• Background check and reference check

Key Assessment Areas:

• Content creation and strategy skills
• Social media management and analysis skills
• Team leadership and management skills
• Communication and interpersonal skills
• Industry knowledge and familiarity with the Canadian Brewhouse brand

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Canadian Brewhouse brand and its target audience
• Showcase your portfolio or examples of your content creation and management skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and industry knowledge

ATS Keywords: Content Marketing, Social Media Management, Brand Communications, Performance Analysis, Team Leadership, Graphic Design, Video Editing, Customer Engagement, Community Management, Influencer Partnerships, Content Strategy, Digital Marketing, Industry Trends, Project Management, Communication Skills

ASSUMPTION: The application process for this role may take several weeks, and candidates should be prepared for multiple interviews and assessments.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, TikTok)
• Social media management tools (e.g., Meltwater, Sprout Social)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)
• Video editing software (e.g., Adobe Premiere Pro, iMovie)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Excel)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Take Care of Each Other and Yourself
• Think Like a Customer
• Support Your Community
• Hurry, Don’t Rush
• Embrace Innovation
• Be Persistent

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to feedback
• Strong communication and interpersonal skills
• Ability to work in a fast-paced, dynamic environment

Self-Assessment Questions:

• How do you align with the company's values, particularly 'Take Care of Each Other and Yourself' and 'Think Like a Customer'?
• How comfortable are you working in a fast-paced, dynamic environment, and how do you prioritize and manage your workload effectively?
• How do you approach continuous learning and staying current with industry trends and new tools and technologies?

ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Managing a team of Social Media Specialists/Coordinators and a Digital Marketing Specialist, requiring strong leadership and communication skills
• Keeping up with industry trends and best practices in social media management and content creation
• Balancing multiple projects and priorities, often with tight deadlines
• Addressing negative feedback and customer service issues promptly and professionally
• Working in a fast-paced, dynamic environment that may require occasional evenings and weekends

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position offers a unique focus on content creation and social media management within the hospitality industry
• Unlike other roles, this position requires a strong understanding of the Canadian Brewhouse brand and its target audience
• Career path comparison: This role offers significant growth potential, with opportunities to advance within the marketing department and the company as a whole

ASSUMPTION: Candidates with experience in the hospitality industry and familiarity with the Canadian Brewhouse brand may have an advantage in this role.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new menu item or special event
• Creating and implementing a content strategy to improve brand awareness and engagement on social media platforms
• Managing and growing the Canadian Brewhouse's social media presence, including increasing followers, likes, and shares
• Collaborating with designers and videographers to produce high-quality photo and video content for social media and website use

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of creativity and strategic thinking required for success in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does this role fit into the company's long-term marketing strategy, and what are the key priorities for the first 90 days?
• What are the most important qualities and skills you're looking for in a candidate for this role?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's goals and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and industry knowledge
• Showcase your portfolio or examples of your content creation and management skills
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.