Marketing Manager Content

📌 Core Information

🔹 Job Title: Marketing Manager Content

🔹 Company: Weekday AI

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a compelling content strategy aligned with brand identity
• Creating and analyzing content across various marketing channels to enhance brand awareness and drive qualified traffic
• Managing and growing the brand’s social media presence across platforms
• Collaborating with cross-functional teams to create and improve user experience
• Experimenting with various organic and paid acquisition channels to drive conversions

ASSUMPTION: This role requires a strong understanding of content marketing strategies and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Develop and distribute content that drives qualified traffic and enhances brand awareness

✅ Execute and adhere to a structured content/editorial calendar to maintain consistency and follow industry-standard content marketing practices

✅ Plan and manage a wide range of content types including blog posts, whitepapers, eBooks, reports, webinars, infographics, and more

✅ Monitor trends and insights to optimize marketing strategies, content performance, and ROI

✅ Collaborate with cross-functional teams to create and improve landing pages and overall user experience

✅ Experiment with various organic and paid acquisition channels such as content creation, PPC, event promotion, PR, lead generation, social media, and copywriting

✅ Create engaging and valuable content that resonates with target audiences and drives conversions

✅ Build relationships with media outlets and journalists to share key brand initiatives and news

✅ Assist with event planning and execution, working closely with vendors and design teams

✅ Analyze the end-to-end customer experience across channels using data and analytics

✅ Evaluate and recommend emerging technologies to enhance marketing capabilities

ASSUMPTION: This role requires a high level of creativity, analytical skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree or higher in Arts, Commerce, Science, or Technology

Experience: Minimum of 3 years of experience in content-focused B2B marketing

Required Skills:

• Familiarity with blogging platforms (such as WordPress) and an understanding of how to drive traffic and generate leads
• Knowledge of B2B marketing automation, conversion funnels, and account-based marketing (ABM) campaigns
• Proven experience managing SEO/SEM, email, social media, marketing databases, and display advertising campaigns
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics, WebTrends, Omniture)
• Demonstrated ability to identify target audiences and lead multi-channel marketing campaigns
• Excellent copywriting skills and an eye for aesthetics and creative communication

Preferred Skills:

• Experience in public relations, corporate communications, or event management
• Ability to adapt and excel in a dynamic, high-growth work environment

ASSUMPTION: Candidates with experience in large-scale cloud-based SaaS companies or within the B2B space are highly desirable.

💰 Compensation & Benefits

Salary Range: INR 12-18 lakhs per annum (Based on experience and industry standards for mid-level marketing roles in Mumbai)

Benefits:

• Health insurance
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible working hours and remote work options available

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Mumbai and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 11-50 employees (Small to mid-sized company, offering a dynamic and agile work environment)

Founded: 2022 (Relatively new company with growth opportunities)

Company Description:

• Weekday AI is a YC-backed recruitment startup that curates top jobs from premium YC and VC-backed startups
• The company focuses on hand-curating job listings to provide candidates with high-quality opportunities
• Weekday AI offers a unique value proposition by connecting job seekers with innovative and promising startups

Company Specialties:

• Recruitment
• Job curation
• Startup ecosystem

Company Website: http://jobs.weekday.works

ASSUMPTION: Weekday AI's focus on curating top jobs from premium startups indicates a strong commitment to quality and innovation.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: Full-time with flexible working hours and remote work options available

Growth Opportunities:

• Potential career progression into senior marketing roles as the company grows
• Opportunities to work on diverse projects and gain experience in various aspects of marketing
• Chance to contribute to the company's growth and make a significant impact on its success

ASSUMPTION: As a relatively new company, Weekday AI offers ample opportunities for growth and career advancement.

🌍 Location & Work Environment

Office Type: Co-working space or shared office environment

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the most populous city in India
• The city is a major commercial and financial hub, offering numerous networking and professional development opportunities
• Mumbai has a tropical climate, with hot and humid summers and mild winters

Work Schedule: Flexible working hours with the option to work remotely

ASSUMPTION: The flexible work arrangement and remote work options provide a good work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Content creation and strategy skills
• Analytical and problem-solving abilities
• Cross-functional team collaboration
• Adaptability and creativity

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and skills
• Provide examples of your previous content marketing campaigns and their results
• Demonstrate your understanding of the company and its mission during the interview

ATS Keywords: Content strategy, content creation, content marketing, SEO, SEM, social media, marketing automation, B2B marketing, brand awareness, lead generation

ASSUMPTION: Applicants should focus on demonstrating their content marketing skills and experience throughout the application process.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress)
• Web analytics tools (e.g., Google Analytics)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Collaboration

Work Style:

• Dynamic and agile
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in fast-paced, agile environments?
• Are you comfortable working with cross-functional teams and managing multiple projects simultaneously?
• Do you have a strong understanding of content marketing strategies and the ability to adapt to new trends and technologies?

ASSUMPTION: Candidates who are comfortable working in dynamic environments and possess strong analytical and creative skills will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the latest trends and best practices in content marketing
• Working effectively with cross-functional teams and stakeholders
• Adapting to a fast-paced and ever-changing work environment

ASSUMPTION: Candidates should be prepared to manage multiple projects and adapt to a dynamic work environment.

📈 Similar Roles Comparison

• This role focuses primarily on content creation and strategy, whereas related positions may have a broader focus on overall marketing or specific channels
• Weekday AI's focus on curating top jobs from premium startups sets it apart from other recruitment platforms
• Career progression in this role may involve moving into senior marketing roles or specializing in specific marketing channels

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a content marketing strategy for a new product launch
• Creating and optimizing blog posts, whitepapers, and other content to improve SEO and drive organic traffic
• Managing social media campaigns to increase brand awareness and engagement

ASSUMPTION: These sample projects provide a glimpse into the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to content marketing, and how does this role contribute to its success?
• How does the company measure the success of its content marketing efforts, and what metrics are most important?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and its approach to content marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://jobs.weekday.works
• Tailor your resume and cover letter to highlight your content marketing experience and skills
• Prepare examples of your previous content marketing campaigns and their results
• Research the company and its mission to demonstrate your understanding and enthusiasm during the interview
• Follow up with the hiring manager one week after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.