Marketing Manager - Content & Digital

📌 Core Information

🔹 Job Title: Marketing Manager - Content & Digital

🔹 Company: Appleyard Lees

🔹 Location: Leeds, United Kingdom

🔹 Job Type: Fixed Term Contract

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the creation of the annual marketing report
• Managing various marketing communications content
• Overseeing social media channels and CRM management
• Planning and executing client events and legal directory submissions

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and project management skills. The ideal candidate will have experience in professional services and be comfortable working with senior stakeholders.

📋 Key Responsibilities

✅ Lead the creation of our annual, research-based flagship marketing report

✅ Devise, create & distribute other marcomms content including articles, podcasts, digital mailings

✅ Manage social media channels & create content

✅ Manage CRM (HubSpot) database & work with the team to ensure contacts are recorded, maintained, tagged, and fed into appropriate marketing campaigns

✅ Manage firm-led external client events

✅ Manage legal directory submissions processes & relationships with legal directory representatives

✅ Line management responsibilities

ASSUMPTION: This role involves a mix of strategic planning, content creation, and team management. The ideal candidate will be able to multitask and prioritize effectively.

🎯 Required Qualifications

Education: Degree qualified in Business, Marketing, PR, Journalism, or a similar field

Experience: Experience working in professional services, preferably within the legal sector

Required Skills:

• Team management experience
• Campaign and social media management & reporting
• Content development and distribution via digital marketing platforms & social media
• HubSpot – database and content management
• Search engine optimisation and general website best practices
• Ability to manage several competing interests at once
• Ability to interact and gain the confidence of senior stakeholders including partners

Preferred Skills:

• Previous experience working in the intellectual property sector
• WordPress content management platform experience
• Experience working with a partnership

ASSUMPTION: While a degree in a relevant field is required, the most important qualifications for this role are the candidate's experience in professional services and their ability to manage multiple projects and stakeholders.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (pro-rata for the 18-month contract)

Benefits:

• 34 hour working week
• Agile working
• 25 days annual leave + bank holidays
• Voucher on your birthday and Christmas
• Annual salary review
• Life assurance
• Healthcare cash plan
• Social outings - summer party, Christmas party and more
• Charity events

Working Hours: 34 hours per week, with flexible working arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in the legal sector in the UK. The benefits package is competitive and reflects the company's commitment to work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Appleyard Lees is a leading intellectual property law firm, specializing in patents, trade marks, copyright, disputes, and litigation. They serve a broad range of clients, including multinational corporations, start-ups, and research institutions.

Company Size: Appleyard Lees has 160 employees, making it a mid-sized company. This size allows for a more personal work environment while still offering significant growth opportunities.

Founded: Appleyard Lees was founded in 1852 and has since grown to become one of the UK's leading intellectual property law firms.

Company Description:

• Appleyard Lees is a leading intellectual property law firm, with over seventy patent and trade mark attorneys and litigators.
• The firm recruits the very best professionals who have a passion for their individual areas of specialism and supports staff throughout their career development.
• With offices in UK innovation hotspots, Appleyard Lees is positioned to give clients expert strategic IP advice in the UK and worldwide.

Company Specialties:

• Intellectual Property
• Patents
• Trade Marks
• Copyright
• Disputes
• and Litigation

Company Website: http://www.appleyardlees.com

ASSUMPTION: Appleyard Lees' focus on intellectual property law makes it an attractive option for candidates interested in this specialized field. The company's commitment to employee development and growth opportunities is also a significant draw.

📊 Role Analysis

Career Level: This role is suitable for a marketing professional with 2-5 years of experience, looking to take on a management role with significant responsibilities.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work closely with the wider Marketing and Business Development team.

Work Arrangement: This is an 18-month fixed-term contract, with the possibility of extension or permanent employment based on performance and business needs.

Growth Opportunities:

• Upon successful completion of the 18-month contract, there may be opportunities for permanent employment or career progression within the Marketing and Business Development team.
• The role offers the chance to gain experience in a variety of marketing disciplines, including content creation, social media management, and event planning.
• Working for a mid-sized law firm provides opportunities to work closely with senior stakeholders and gain valuable insights into the legal industry.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to gain valuable experience in a variety of marketing disciplines and the potential for career progression within the company.

🌍 Location & Work Environment

Office Type: Appleyard Lees' Leeds office is located in a modern, professional building with easy access to public transportation and amenities.

Office Location(s): 1 East Parade, Leeds, LS1 2AD, United Kingdom

Geographic Context:

• Leeds is a vibrant city in the north of England, with a thriving business community and a strong focus on innovation and technology.
• The city is home to several major law firms and intellectual property specialists, providing ample opportunities for networking and professional development.
• Leeds has a lower cost of living compared to London, making it an attractive option for candidates looking to maximize their income.

Work Schedule: The role requires a 34-hour working week, with flexible working arrangements to accommodate the needs of the business and the individual.

ASSUMPTION: Leeds offers a dynamic and vibrant work environment, with a strong focus on innovation and technology. The lower cost of living compared to London makes it an attractive option for candidates looking to maximize their income.

💼 Interview & Application Insights

Typical Process:

• Online application and CV screening
• Phone or video screening
• Face-to-face interview with the Head of Marketing and a member of the HR team
• Final interview with the Managing Partner

Key Assessment Areas:

• Marketing and content creation skills
• Team management and leadership abilities
• Stakeholder management and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your CV and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your content creation and management skills, as well as your team management and leadership abilities
• Research Appleyard Lees and the intellectual property industry to demonstrate your understanding of the company and its clients

ATS Keywords: Marketing Manager, Content Marketing, Digital Marketing, Social Media Management, CRM, HubSpot, Legal Industry, Intellectual Property

ASSUMPTION: Appleyard Lees' interview process is designed to assess the candidate's marketing skills, team management abilities, and cultural fit. The company values candidates who can demonstrate their understanding of the intellectual property industry and their alignment with the company's values.

🛠️ Tools & Technologies

• HubSpot (CRM and content management)
• WordPress (content management)
• Social media platforms (LinkedIn, Twitter, Facebook)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be easily learned by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Expertise
• Integrity
• Innovation
• Collaboration
• Client focus

Work Style:

• Agile and adaptable
• Commercially intelligent
• Results-focused
• Creative and innovative
• Collaborative and supportive

Self-Assessment Questions:

• Do you have experience working in professional services, preferably within the legal sector?
• Are you comfortable managing a team and interacting with senior stakeholders?
• Do you have a passion for content creation and digital marketing?
• Are you comfortable working in an agile and adaptable environment?

ASSUMPTION: Appleyard Lees values candidates who are expert in their field, act with integrity, and are committed to innovation and collaboration. The ideal candidate will be results-focused, creative, and comfortable working in an agile and adaptable environment.

⚠️ Potential Challenges

• The role requires managing multiple projects and stakeholders, which can be challenging at times
• The role is a fixed-term contract, which may not offer the same job security as a permanent position
• The role may require working outside of regular business hours to attend client events or manage social media channels
• The role is based in Leeds, which may not be suitable for candidates who prefer to work in a larger city or remotely

ASSUMPTION: While this role offers significant growth opportunities, it also presents some challenges, including the need to manage multiple projects and stakeholders, the fixed-term nature of the contract, and the requirement to work outside of regular business hours. Candidates should carefully consider these challenges before applying.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager role in a professional services firm, but with a focus on content creation and digital marketing
• The role is unique in that it offers the opportunity to work in the intellectual property industry, which is a specialized and niche market
• The role offers the chance to gain experience in a variety of marketing disciplines, including content creation, social media management, and event planning

ASSUMPTION: This role is similar to a Marketing Manager role in a professional services firm, but with a unique focus on the intellectual property industry and the opportunity to gain experience in a variety of marketing disciplines.

📝 Sample Projects

• Creating and distributing the annual marketing report
• Managing social media channels and creating content for various platforms
• Planning and executing a client event, including logistics, marketing, and on-site management
• Managing a legal directory submission process, including coordinating with legal directory representatives and ensuring all required information is provided

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they can expect in this role. The actual projects and tasks may vary depending on the needs of the business and the priorities of the Marketing and Business Development team.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing and business development strategy for the firm?
• What opportunities are there for career progression within the Marketing and Business Development team?
• How does the firm support the professional development of its marketing and business development team members?
• What is the firm's approach to work-life balance, and how does this role fit into that approach?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for professional development and career progression. Candidates should tailor their questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your CV and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your content creation and management skills, as well as your team management and leadership abilities
• Research Appleyard Lees and the intellectual property industry to demonstrate your understanding of the company and its clients
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.