Marketing Manager, Content Strategist

📌 Core Information

🔹 Job Title: Marketing Manager, Content Strategist

🔹 Company: KARL STORZ

🔹 Location: El Segundo, California, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site with hybrid/remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies for surgical product portfolios
• Collaborating with cross-functional teams to align content with business objectives
• Creating high-impact case studies, brochures, white papers, and sales tools
• Acting as a subject matter expert on products, clinical applications, and market trends
• Tracking and optimizing content performance across digital and in-person channels

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on strategic storytelling and data-driven decision making.

📋 Key Responsibilities

✅ Create and maintain a centralized content library for cross-functional teams

✅ Develop and execute content strategies that support business objectives

✅ Collaborate with sales, product, education, and marketing teams to align content strategy

✅ Act as a subject matter expert on products, clinical applications, and market trends

✅ Track and optimize content performance across digital and in-person channels

ASSUMPTION: This role may require occasional travel to attend events, conferences, and customer sites, with some weekends required.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, Communications, or a related field

Experience: 3-5 years of experience in medical sales or content marketing

Required Skills:

• Exceptional writing and editing skills with a flair for clinical storytelling
• Strong understanding of the medical device industry and regulatory context
• Experience with CMS tools, Adobe Suite, and analytics platforms

Preferred Skills:

• Familiarity with the endoscopic surgery and medical technology industries
• Experience working with global teams

ASSUMPTION: Candidates with experience in medical marketing or content creation within the medical device industry are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for mid-level marketing roles in the medical device industry)

Benefits:

• Competitive compensation plan
• Robust benefits package
• Opportunities for professional development

Working Hours: Full-time, with flexible hybrid/remote work arrangement (20-30% travel, with some weekends required)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the medical device industry. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Device

Company Size: 5,001-10,000 employees

Founded: 1945

Company Description:

• KARL STORZ is an independent, family-owned company headquartered in Germany
• Specializes in endoscopic surgery, video imaging, and OR integration
• Committed to improving patient outcomes and driving innovation in minimally invasive surgery

Company Specialties:

• Endoscopy
• Medical Devices
• Human Medicine
• Veterinary Endoscopy
• Minimal invasive surgery
• Cameras
• Light sources and documentation
• OR1

Company Website: http://www.karlstorz.com

ASSUMPTION: KARL STORZ is a well-established, global medical device company with a strong reputation and mission-driven culture, providing ample resources to support strategic content initiatives.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth in product marketing, medical education, or strategic communications

Reporting Structure: This role reports to the Director of Marketing and collaborates with cross-functional teams, including sales, product, education, and marketing

Work Arrangement: Hybrid/remote work arrangement with 20-30% travel, including some weekends for events and trainings

Growth Opportunities:

• Ownership of key content strategies and product initiatives
• Exposure to thought leaders in surgery and strategic communications
• Contribution to marketing initiatives that elevate healthcare outcomes

ASSUMPTION: This role offers strategic visibility, growth opportunities, and a balance of creative and analytical work, making it an attractive fit for candidates interested in both storytelling and strategy.

🌍 Location & Work Environment

Office Type: Hybrid/remote work arrangement with an on-site presence required for collaboration, events, and customer site visits

Office Location(s): El Segundo, California, United States

Geographic Context:

• El Segundo is located in the South Bay region of Los Angeles County
• The area offers a mix of urban and suburban living, with easy access to beaches, parks, and cultural attractions
• El Segundo is home to several tech and healthcare companies, providing ample networking opportunities

Work Schedule: Full-time, with flexible hybrid/remote work arrangement (20-30% travel, with some weekends required)

ASSUMPTION: The hybrid/remote work arrangement offers a healthy blend of flexibility and real-world connection, allowing employees to balance their personal and professional lives.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the director of marketing

Key Assessment Areas:

• Writing and editing skills
• Understanding of the medical device industry and regulatory context
• Ability to collaborate with cross-functional teams
• Strategic thinking and content strategy development

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include specific examples of your clinical storytelling and content strategy development
• Demonstrate your understanding of the medical device industry and regulatory context

ATS Keywords: Content Marketing, Medical Device Industry, Writing, Editing, Clinical Applications, Market Trends, CMS Tools, Adobe Suite, Analytics Platforms

ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on both technical skills and cultural fit.

🛠️ Tools & Technologies

• CMS tools (e.g., WordPress, Drupal)
• Adobe Suite (e.g., Photoshop, Illustrator, InDesign)
• Analytics platforms (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Training and support will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Collaboration
• Customer Focus

Work Style:

• Strategic and data-driven
• Collaborative and cross-functional
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a dynamic, cross-functional environment?
• Are you comfortable balancing creative and analytical work?
• Do you have a passion for storytelling and a commitment to quality?

ASSUMPTION: KARL STORZ values candidates who are strategic, collaborative, and committed to delivering high-quality content that drives business growth and improves patient outcomes.

⚠️ Potential Challenges

• Balancing creative and analytical work
• Keeping up with industry trends and regulatory changes
• Managing multiple projects and deadlines
• Occasional travel and weekend work requirements

ASSUMPTION: These challenges can be mitigated with strong time management skills, strategic planning, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is unique in its focus on content strategy and storytelling within the medical device industry
• Similar roles may include Content Marketing Manager, Medical Education Specialist, or Product Marketing Manager
• Career paths may include advancement to senior marketing roles, medical education leadership, or strategic communications

ASSUMPTION: This role offers a unique blend of strategic and creative work, with a focus on driving business growth and improving patient outcomes through compelling content.

📝 Sample Projects

• Developing a content strategy for a new surgical product launch
• Creating a series of clinical case studies to showcase product benefits and applications
• Collaborating with sales and product teams to develop targeted sales tools and collateral

ASSUMPTION: These sample projects illustrate the strategic and creative nature of the role, as well as the importance of collaboration and cross-functional teamwork.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the marketing team collaborate with other departments, such as sales and product?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: These questions demonstrate your interest in the role and the company, as well as your commitment to understanding the expectations and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your clinical storytelling and content strategy development
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.