Marketing Manager (Contract 18-24 Months)

📌 Core Information

🔹 Job Title: Marketing Manager (Contract 18-24 Months)

🔹 Company: Mattel

🔹 Location: Mississauga, Ontario, Canada

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the marketing strategy for Mattel's Dolls portfolio in the Canadian market
• Coaching and developing a high-performing team of two direct reports
• Driving financial growth and profitability for the Barbie brand and other iconic properties
• Collaborating across departments and guiding cross-functional teams

ASSUMPTION: This role will require a deep understanding of consumer markets and a results-driven approach due to the focus on financial growth and successful commercialization of Mattel's brands.

📋 Key Responsibilities

✅ Build and drive brand strategy across the Canadian market

✅ Coach and mentor a high-performing team, fostering collaboration and excellence

✅ Lead daily marketing activities, analyze performance data, and synthesize insights to drive action

✅ Manage brand performance and promotional plans across various channels

✅ Develop and execute marketing programs specific to the Canada market

✅ Oversee budgeting for media and non-media marketing activities

ASSUMPTION: It is assumed that the candidate will need robust leadership capabilities and the ability to handle complex marketing strategies due to the involvement with licensed properties and cross-department collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or related field; MBA preferred

Experience: Minimum of 8 years in consumer or brand marketing, with leadership and strategic thinking skills

Required Skills:

• Leadership and team development
• Analytical and strategic thinking
• Project management and time management

Preferred Skills:

• MBA degree for a deeper understanding of strategic marketing frameworks
• Experience in managing retail marketing activities

ASSUMPTION: Given the advanced role requirements, applicants without an MBA might have significant equivalent experience or particular expertise in driving marketing strategies for well-known brands.

💰 Compensation & Benefits

Salary Range: Not specified, but typically marketing managers in this industry can expect a competitive package

Benefits:

• Competitive health and wellness benefits
• Opportunities for professional growth
• A collaborative and empowering workplace culture

Working Hours: 40 hours per week with flexibility for project demands and collaboration needs

ASSUMPTION: Compensation will reflect industry standards for marketing manager roles in Canada, emphasizing experience and impact in the role.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing - specifically toys and family entertainment

Company Size: 10,001+ employees, indicating a large, global company with significant resources and opportunities for employees

Founded: 1945, with a rich history in toy manufacturing and entertainment

Company Description:

• Empowers generations through iconic toy brands
• Focuses on creativity and innovative product offerings
• Recognized as a Great Place to Work™

Company Specialties:

• Toys and entertainment
• Consumer products
• Family and digital experiences

Company Website: https://about.mattel.com/

ASSUMPTION: Mattel's focus on creativity and collaboration suggests a dynamic work environment that supports career growth and innovation.

📊 Role Analysis

Career Level: Mid to senior-level management position, with potential for upward mobility based on performance

Reporting Structure: Reports directly to the Head of Marketing, indicating significant responsibility and visibility within the company

Work Arrangement: Hybrid, offering a balance of on-site presence and remote work

Growth Opportunities:

• Pathways to senior leadership roles
• Opportunities to lead high-impact projects
• Engagement in strategic decision-making processes

ASSUMPTION: The hybrid work model and reporting structure suggest a role with considerable independence and potential for professional development.

🌍 Location & Work Environment

Office Type: Corporate office setting, conducive to professional interactions and strategic planning

Office Location(s): Mississauga, Ontario

Geographic Context:

• Located within the Greater Toronto Area, close to major business hubs
• Offers accessible transportation options
• Thriving local economy with diverse cultural influences

Work Schedule: Standard business hours, with some flexibility to meet project deadlines and collaboration needs

ASSUMPTION: The office location provides strategic advantages due to its proximity to major markets and industry partners.

💼 Interview & Application Insights

Typical Process:

• Initial screening by HR
• Interviews with department head and team members
• Final presentation on a marketing strategy proposal

Key Assessment Areas:

• Leadership abilities
• Analytical thinking
• Marketing strategy expertise

Application Tips:

• Highlight your experience with global brands
• Prepare to discuss past projects and outcomes
• Emphasize your leadership and team development skills

ATS Keywords: Marketing strategy, consumer insights, brand development, leadership, cross-functional collaboration

ASSUMPTION: The recruitment process will focus on identifying candidates who can demonstrate a strong alignment with Mattel’s strategic goals and cultural values.

🛠️ Tools & Technologies

• Advanced CRM and data analysis software
• Digital marketing platforms
• Project management tools

ASSUMPTION: Candidates will likely need to be proficient in a variety of standard marketing and analytics tools to implement effective strategies.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Innovation

Work Style:

• Emphasis on teamwork and inclusivity
• Proactive problem-solving
• Open communication and idea sharing

Self-Assessment Questions:

• How do you demonstrate creativity in your marketing strategies?
• In what ways do you foster collaboration within your team?
• Can you provide examples of innovative solutions you’ve implemented?

ASSUMPTION: The ideal candidate will align with Mattel's values and work style, contributing to a positive and productive team environment.

⚠️ Potential Challenges

• Navigating changing market dynamics and consumer preferences
• Managing cross-functional teams across different time zones
• Adapting global brand strategies to local market conditions
• Balancing creativity with commercial viability

ASSUMPTION: The role may involve challenges due to the evolving nature of media consumption and retail environments, requiring strategic agility.

📈 Similar Roles Comparison

• Marketing Manager roles in other toy manufacturing companies may focus less on global brand adaptation
• Other industries may not require as extensive cross-functional collaboration
• Similar roles may not have the same level of involvement with high-profile licensed properties

ASSUMPTION: Compared to other sectors, a marketing manager at Mattel may face unique challenges due to the company's iconic brand status and broad market reach.

📝 Sample Projects

• Developing a Canada-specific marketing campaign for a new Barbie product line
• Leading a cross-brand promotional strategy involving Disney-licensed properties
• Analyzing consumer insights to adjust pricing strategies

ASSUMPTION: Sample projects may involve collaboration with international teams and adaptation of global strategies.

❓ Key Questions to Ask During Interview

• What does success look like for the Dolls portfolio in the Canadian market?
• How does Mattel support leadership development?
• Can you describe a recent successful marketing campaign led by this team?
• What are the main challenges in driving brand strategy in the toy industry?
• How does Mattel prioritize innovation within marketing strategies?

ASSUMPTION: These questions aim to provide insights into company priorities and opportunities for innovation and growth within the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume highlighting relevant experience
• Include a cover letter emphasizing your fit for the role
• Gather past examples of successful marketing strategies or innovations
• Be ready for a potential presentation in later interview stages

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.