Marketing Manager, Corporate Marketing

📌 Core Information

🔹 Job Title: Marketing Manager, Corporate Marketing

🔹 Company: Gartner

🔹 Location: Irving, TX (with remote flexibility)

🔹 Job Type: Hybrid (on-site and remote)

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Hybrid (remote and on-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive paid media strategies across various digital channels to drive high-quality leads into the sales pipeline.
• Collaborating with stakeholders to align paid media efforts with broader business objectives and manage end-to-end campaign execution.
• Staying current with industry trends, platform updates, and emerging technologies to ensure our paid media approach remains innovative and effective.
• Mentoring and leading junior team members, fostering a culture of learning and high performance.

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and analytical skills to succeed in driving measurable business outcomes through paid media channels.

📋 Key Responsibilities

✅ Develop, execute, and optimize comprehensive paid media strategies, appropriate for the evolving digital landscape, across Paid Search, Social, Display, YouTube, Retargeting, third-party vendors, and so on.

✅ Partner closely with stakeholders in Research Sales, Brand, and Conferences marketing to align paid media efforts with broader business objectives and campaign goals.

✅ Manage end-to-end campaign execution, including planning, budgeting, creative briefing, audience targeting, and performance analysis. Planning for and use of next-generation use of automation and AI is required.

✅ Oversee relationships with external agencies and third-party vendors to ensure best-in-class execution and ROI.

✅ Analyze campaign performance data, generate actionable insights, and present recommendations to stakeholders to continually improve lead quality and pipeline contribution.

✅ Collaborate with analytics, sales, and marketing operations teams to ensure accurate tracking, attribution, and reporting of paid media performance.

✅ Mentor and lead junior team members, fostering a culture of learning and high performance.

ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and data-driven decision-making to ensure the success of paid media campaigns and drive business growth.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent in Marketing, Business, Communications, or related field.

Experience: 7+ years of experience in paid digital media, with a focus on B2B lead generation and pipeline development.

Required Skills:

• Deep expertise across Paid Search, Social, Display, YouTube, Retargeting, and third-party vendor management.
• Proficiency with platforms such as Google Ads, LinkedIn Ads, Facebook/Meta Ads, programmatic display, and marketing analytics tools.
• Insight into/Experience of planning for adoption of next-generation tactics and tools in the age of AI.
• Demonstrated success in developing and optimizing multi-channel paid media campaigns that drive measurable business outcomes.
• Strong analytical skills with experience in data-driven decision-making and reporting.
• Excellent project management, communication, and stakeholder management skills.
• Experience working in a collaborative, cross-functional environment.

Preferred Skills:

• Experience with marketing automation tools and CRM systems.
• Familiarity with A/B testing and optimization strategies.
• Knowledge of marketing funnel optimization and lead scoring.

ASSUMPTION: Candidates should have a strong background in paid digital media, particularly in B2B lead generation, and be comfortable working in a dynamic, cross-functional environment.

💰 Compensation & Benefits

Salary Range: $76,000 - $107,000 per year (based on AI estimate)

Benefits:

• Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!

Working Hours: Full-time, with flexible remote work options available.

ASSUMPTION: The salary range provided is an estimate based on AI analysis and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Market Research

Company Size: 501-1,000 employees

Founded: 1979 (as Gartner, Inc.)

Company Description:

• Gartner is a global leader in research and advisory services, providing strategic counsel and data-driven analysis to companies worldwide.
• Their depth of research spans from emerging trends to market dynamics, guiding clients through transformative changes and empowering them to make informed decisions.
• Gartner's mission is to guide the leaders who shape the world by providing objective, actionable insights that drive business success.

Company Specialties:

• Market Research and Analysis
• Business Advisory Services
• Technology and Innovation Research
• Leadership and Organizational Development

Company Website: www.gartner.com

ASSUMPTION: Gartner is a well-established and respected company in the market research industry, offering a wide range of services and insights to help businesses navigate the evolving technology landscape.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: Reports directly to the Global Sales Strategy & Operations (GSSO) team, which is part of the Gartner Sales and Service Organization (GSSO) and reports to the CEO, Gene Hall.

Work Arrangement: Hybrid (remote and on-site) with flexible remote work options available.

Growth Opportunities:

• Potential to advance within the marketing department or explore other roles within Gartner's diverse range of services.
• Opportunities to work on high-impact projects and collaborate with cross-functional teams.
• Access to professional development and training resources to support career growth.

ASSUMPTION: This role offers strong growth potential within a large, established organization, with opportunities to work on high-impact projects and collaborate with diverse teams.

🌍 Location & Work Environment

Office Type: Hybrid (remote and on-site)

Office Location(s): Irving, TX (with remote flexibility)

Geographic Context:

• The Irving office is located in the Dallas-Fort Worth metro area, offering a mix of urban and suburban living options.
• The area is known for its strong job market, diverse cultural attractions, and affordable cost of living compared to other major metropolitan areas.
• Gartner offers flexible remote work arrangements, allowing employees to work from home or other locations as needed.

Work Schedule: Full-time, with flexible hours and remote work options available.

ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager or HR representative
• In-depth behavioral and technical interviews with cross-functional team members
• Final interview with the hiring manager or a senior team member
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical and data-driven decision-making abilities
• Cross-functional collaboration and stakeholder management
• Technical proficiency in paid digital media and relevant tools
• Cultural fit and alignment with Gartner's values and mission

Application Tips:

• Highlight relevant experience and achievements in paid digital media, with a focus on B2B lead generation and pipeline development.
• Tailor your resume and cover letter to emphasize your strategic thinking, analytical skills, and cross-functional collaboration experience.
• Prepare for behavioral and technical interview questions that assess your ability to develop, execute, and optimize paid media campaigns, as well as your understanding of the B2B marketing landscape.

ATS Keywords: Paid Digital Media, B2B Lead Generation, Campaign Execution, Strategic Thinking, Data-Driven Decision Making, Cross-Functional Collaboration, Marketing Analytics Tools, Google Ads, LinkedIn Ads, Facebook Ads, Programmatic Display

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cross-functional collaboration abilities, as well as their technical proficiency in paid digital media and relevant tools.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Ads
• Facebook/Meta Ads
• Programmatic Display Platforms
• Marketing Analytics Tools (e.g., Google Analytics, Adobe Analytics)
• CRM Systems (e.g., Salesforce, HubSpot)
• Marketing Automation Tools (e.g., Marketo, Pardot)

ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the team and the organization, but will likely include a mix of paid digital media platforms, marketing analytics tools, and CRM systems.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Objectivity
• Client Focus
• Excellence
• Inclusion

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Strategic and forward-thinking
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you approach working with cross-functional teams to align paid media efforts with broader business objectives?
• Can you describe a time when you had to adapt your paid media strategy to respond to changes in the market or platform updates?
• How do you ensure that your paid media campaigns are driving measurable business outcomes and optimizing lead quality?

ASSUMPTION: Gartner values candidates who are strategic, data-driven, and collaborative, with a strong focus on driving measurable business outcomes through paid digital media channels.

⚠️ Potential Challenges

• The dynamic nature of the digital media landscape may require frequent adjustments to paid media strategies and tactics.
• Collaborating with cross-functional teams and stakeholders may present communication and alignment challenges that require strong project management and stakeholder management skills.
• The role may involve working with external agencies and vendors, requiring effective vendor management and performance optimization.
• The hybrid work environment may present unique collaboration and communication challenges that require adaptability and strong remote work skills.

ASSUMPTION: The dynamic nature of the digital media landscape, cross-functional collaboration, and hybrid work environment may present unique challenges that require strong adaptability, strategic thinking, and effective communication skills.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a stronger emphasis on paid digital media strategy, execution, and optimization.
• In the B2B marketing landscape, this role requires a deeper understanding of the sales pipeline and lead generation strategies specific to enterprise-level organizations.
• Career progression in this role may involve advancing to senior marketing management positions or exploring other specialized marketing roles within Gartner's diverse range of services.

ASSUMPTION: This role offers unique opportunities for candidates with strong paid digital media experience, particularly in B2B lead generation and pipeline development, to drive measurable business outcomes and advance their careers within a large, established organization.

📝 Sample Projects

• Developing and executing a comprehensive paid media strategy for a major product launch, driving high-quality leads and contributing to a successful sales pipeline.
• Optimizing a retargeting campaign to improve lead quality and reduce cost per acquisition, resulting in a significant increase in ROI.
• Collaborating with cross-functional teams to align paid media efforts with broader marketing campaigns, ensuring consistent messaging and maximizing overall campaign performance.

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and cross-functional nature of the role, highlighting the importance of strong analytical skills, effective communication, and adaptability in driving successful paid media campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Global Sales Strategy & Operations (GSSO) team, and how this role fits into the broader organization?
• How does the company support the professional development and growth of marketing managers within the organization?
• Can you provide examples of how the company fosters a culture of inclusion and diversity, and how this is reflected in the day-to-day work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does the company approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life balance?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.gartner.com/job/Irving-TX/Marketing-Manager--Corporate-Marketing_101964-1
• Tailor your resume and cover letter to highlight your relevant experience and skills in paid digital media, with a focus on B2B lead generation and pipeline development.
• Prepare for behavioral and technical interview questions that assess your ability to develop, execute, and optimize paid media campaigns, as well as your understanding of the B2B marketing landscape.
• If selected for an interview, research the company and the role to demonstrate your understanding of Gartner's mission, values, and the unique challenges and opportunities presented by the position.
• Follow up with the hiring manager or HR representative within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.