Marketing Manager - CPG & Collegiate Athletics Focus

📌 Core Information

🔹 Job Title: Marketing Manager - CPG & Collegiate Athletics Focus

🔹 Company: RocketCup Coffee

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: Remote (Telecommuting)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for new product rollouts and collegiate athletics integration
• Cross-functional collaboration with creative, operations, and product teams
• Brand ownership and digital growth, including online presence, eCommerce presence, and social media management
• Data-driven decision making and performance tracking
• Relationship building with university athletics departments and student-athletes

ASSUMPTION: This role requires a high level of autonomy and ownership, with a focus on driving coffee sales and brand awareness through innovative marketing strategies.

📋 Key Responsibilities

✅ Lead RocketCup's marketing team to ensure alignment with brand vision and strategic priorities

✅ Develop and execute go-to-market strategies for new product rollouts across retail, DTC, and campus channels

✅ Create launch toolkits, sampling strategies, and activation plans to drive trial and awareness

✅ Build and manage relationships with university athletics departments, compliance teams, marketing leaders, and event staff

✅ Measure impact of marketing activations and adjust strategy using both quantitative and qualitative feedback

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, with a strong focus on data-driven decision making and continuous optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 7-10 years of experience in marketing leadership, field marketing, product marketing, experiential marketing, or product activation – ideally in the DTC, CPG, college, or coffee space

Required Skills:

• Proven experience with a range of organic and paid marketing channels, including email, social media, PR, events, and field activation
• Strong understanding of brand marketing and consumer behavior
• Excellent project management skills with an ability to balance planning and execution
• Willingness to travel regularly to college campuses and key markets

Preferred Skills:

• Experience working with or in collegiate athletic departments
• Familiarity with AI tools for marketing efforts
• Strong analytical skills and data-driven mindset

ASSUMPTION: Candidates with experience in the DTC, CPG, college, or coffee space, as well as those with a proven track record in marketing leadership roles, are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role with 7-10 years of experience, the estimated salary range is $100,000 - $140,000 per year. Final offer will be determined based on candidate's qualifications and experience.

Benefits:

• Competitive salary and bonus potential
• Travel & event stipends
• Free product
• Access to exclusive athletic events and experiences
• Opportunity to shape a fast-growing brand from the ground up

Working Hours: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services, with a focus on specialty coffee and community impact

Company Size: Small (2-10 employees), with a close-knit team and fast-paced environment

Founded: 2022, with a mission to revitalize communities through great coffee

Company Description:

• RocketCup Coffee empowers people to connect and fuel their community by crafting incredible coffee that supports environmental, emotional, and economic well-being
• Founded in Cattaraugus, NY, with flagship cafe & roastery and a second location in Olean, NY
• Proudly ships coffee across the country, fueling mornings and missions from coast to coast

Company Specialties:

• Specialty coffee
• Community impact
• Revitalization

Company Website: rocketcupcoffee.com

ASSUMPTION: RocketCup Coffee is a purpose-driven company that prioritizes community impact and employee engagement.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with the opportunity to shape strategy and lead a team

Reporting Structure: Reports directly to the CEO, with close collaboration with creative, operations, and product teams

Work Arrangement: Remote, with regular travel to college campuses and key markets

Growth Opportunities:

• Leading and growing the marketing team as the company expands
• Expanding RocketCup's college branded coffee presence throughout the nation
• Potential for career advancement as the company grows

ASSUMPTION: This role offers significant growth potential as RocketCup Coffee continues to expand its reach and impact.

🌍 Location & Work Environment

Office Type: Remote, with occasional travel to college campuses and key markets

Office Location(s): United States (with a focus on collegiate markets)

Geographic Context:

• RocketCup Coffee has a strong focus on collegiate athletics and building brand presence in college fan bases
• The role requires regular travel to college campuses and key markets
• The company is headquartered in Cattaraugus, NY, with a second location in Olean, NY

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: This role requires a high level of flexibility and adaptability, with a focus on building relationships and driving brand awareness in collegiate markets.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral interview to discuss past experiences and problem-solving skills
• Case study or project presentation to demonstrate strategic thinking and execution
• Final interview with the CEO to discuss long-term goals and fit within the company

Key Assessment Areas:

• Strategic thinking and planning
• Data-driven decision making and analytics
• Cross-functional collaboration and teamwork
• Adaptability and flexibility in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Demonstrate your understanding of RocketCup Coffee's mission and values in your application materials
• Prepare for behavioral interview questions by reflecting on past experiences and accomplishments
• Research RocketCup Coffee's competitors and industry trends to showcase your knowledge and insights

ATS Keywords: Marketing Manager, Collegiate Athletics, CPG, Brand Marketing, Product Launch, Field Marketing, Digital Growth, Data Analysis, Relationship Management

ASSUMPTION: RocketCup Coffee values candidates who are passionate about the company's mission and have a proven track record of success in marketing leadership roles.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: RocketCup Coffee uses industry-standard marketing tools and platforms to drive brand awareness and engagement.

👔 Cultural Fit Considerations

Company Values:

• Purpose-driven
• Community-focused
• Innovative
• Collaborative

Work Style:

• Entrepreneurial and autonomous
• Data-driven and analytical
• Adaptable and flexible
• Passionate about RocketCup Coffee's mission and values

Self-Assessment Questions:

• How do you align with RocketCup Coffee's mission to revitalize communities through great coffee?
• Describe a time when you had to adapt to a significant change in a marketing strategy or plan.
• How do you approach building and maintaining relationships with key stakeholders, such as university athletics departments and student-athletes?

ASSUMPTION: RocketCup Coffee values candidates who are passionate about the company's mission and have a proven track record of success in marketing leadership roles.

⚠️ Potential Challenges

• Balancing strategic planning with hands-on execution in a fast-paced environment
• Building brand awareness and driving sales in collegiate markets with limited resources
• Navigating the complexities of collegiate athletics and university partnerships
• Managing a remote team and maintaining a strong company culture

ASSUMPTION: This role presents unique challenges and opportunities for candidates with a strong marketing background and a passion for driving brand awareness and engagement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on collegiate athletics and building brand presence in college fan bases
• RocketCup Coffee's mission and values set it apart from other companies in the food and beverage services industry
• This role offers significant growth potential as RocketCup Coffee continues to expand its reach and impact

ASSUMPTION: This role is unique in its focus on collegiate athletics and community impact, offering candidates the opportunity to make a significant difference in a fast-growing company.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch in the collegiate athletics space
• Building and managing relationships with university athletics departments to secure sponsorships and co-branded merchandise campaigns
• Analyzing marketing data to optimize strategies and improve ROI for collegiate athletics partnerships

ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the role, with a strong focus on data-driven decision making and continuous optimization.

❓ Key Questions to Ask During Interview

• How does RocketCup Coffee plan to expand its college branded coffee presence throughout the nation?
• What are the key priorities for this role in the first 90 days?
• How does RocketCup Coffee support the growth and development of its marketing team members?
• What are the most significant challenges facing RocketCup Coffee's marketing efforts, and how can this role address them?
• How does RocketCup Coffee measure the success of its marketing campaigns and initiatives?

ASSUMPTION: These interview questions demonstrate a candidate's interest in the company's growth and success, as well as their understanding of the role's strategic and tactical requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Prepare for behavioral interview questions by reflecting on past experiences and accomplishments
• Research RocketCup Coffee's competitors and industry trends to showcase your knowledge and insights
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.