📌 Core Information
🔹 Job Title: Marketing Manager (CPG / Retail Product Launches)
🔹 Company: Urrly
🔹 Location: Los Angeles, California, United States (Remote considered for top-tier candidates)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote considered for top-tier candidates)
🚀 Job Overview
Key aspects of this role include:
- Leading end-to-end retail marketing campaigns for a fast-growing consumer product company.
- Owning packaging development, creative execution, and in-store + online marketing for big-box launches.
- Working cross-functionally to prepare products for launch and manage promotional programs.
- Ensuring all deliverables are brand-right, retail-compliant, and launch-ready.
- Tracking budgets, creative production, and performance.
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Candidates should be comfortable working in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Lead end-to-end retail marketing campaigns, including planning, execution, and analysis.
✅ Own packaging development: dielines, creative, copy, production timelines, and compliance.
✅ Develop and manage PDP content, retail signage, photography, and 3D renders for retail launches.
✅ Collaborate cross-functionally with internal teams and freelance resources to prepare products for launch.
✅ Manage retail-specific promotional programs and marketing calendars.
✅ Ensure all deliverables are brand-right, retail-compliant, and launch-ready.
✅ Track budgets, creative production, and performance metrics for retail marketing campaigns.
ASSUMPTION: This role requires a strong understanding of retail timelines, merchandising, and wholesale processes. Candidates should be comfortable working with multiple stakeholders and managing complex projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5-8 years in CPG, wellness, beauty, or consumer tech marketing with direct experience launching products into big-box retailers.
Required Skills:
- Proven experience in retail marketing, packaging development, and creative execution.
- Strong project management skills and the ability to manage multiple projects simultaneously.
- Familiarity with creative tools like Photoshop, Canva, or equivalent.
- Knowledge of packaging specs: dielines, renders, PDPs, UPCs.
- Experience working with retail timelines, merchandising, and wholesale processes.
Preferred Skills:
- Photo/video shoot coordination experience.
- Knowledge of PDP syndication tools.
- Packaging compliance and regulatory experience.
ASSUMPTION: Candidates with experience in CPG or related fields and a strong understanding of retail marketing are most likely to succeed in this role. Familiarity with creative tools and packaging specs is essential.
💰 Compensation & Benefits
Salary Range: $100,000 - $140,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in Los Angeles)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement. Remote work is considered for top-tier candidates.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in Los Angeles. Benefits may vary and should be confirmed with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Packaged Goods (CPG) and Retail
Company Size: Small to Medium (Based on the company's LinkedIn profile)
Founded: 2015 (Based on the company's LinkedIn profile)
Company Description:
- Urrly is a consumer product company that specializes in creating innovative, high-quality products for the digital and retail markets.
- The company is known for its flagship brand, which is already a top seller on Amazon and is now expanding into major retailers like Walmart, Walgreens, and Best Buy.
- Urrly is focused on aggressive growth across omnichannel and is building its retail muscle to support this expansion.
Company Specialties:
- Consumer Product Development
- Retail Marketing
- E-commerce Sales
- Brand Management
Company Website: urrly.com
ASSUMPTION: Urrly is a growing consumer product company with a focus on retail expansion. Candidates should be comfortable working in a fast-paced, dynamic environment and be excited about the opportunity to contribute to the company's growth.
📊 Role Analysis
Career Level: Mid-level to Senior Marketing Manager
Reporting Structure: This role will report directly to the Head of Marketing or a similar executive.
Work Arrangement: Hybrid (Remote considered for top-tier candidates)
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or move into a more senior role.
- The Marketing Manager may have the opportunity to work on multiple brands and product lines as the company expands its portfolio.
ASSUMPTION: This role offers significant growth potential as the company continues to expand its retail presence and launch new products. Candidates should be eager to take on new challenges and contribute to the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (Remote considered for top-tier candidates)
Office Location(s): Los Angeles, California
Geographic Context:
- Los Angeles is a major metropolitan area with a diverse population and a thriving consumer market.
- The city is home to numerous retail stores and offers ample opportunities for retail marketing and product launches.
- Los Angeles has a Mediterranean climate with mild, wet winters and hot, dry summers.
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement. Remote work is considered for top-tier candidates.
ASSUMPTION: Los Angeles is an ideal location for a Marketing Manager focused on retail product launches. The city's diverse consumer market and thriving retail scene offer numerous opportunities for growth and success.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-depth interview with the hiring manager to discuss the role, responsibilities, and qualifications in more detail.
- Final interview with key stakeholders to assess fit and make a hiring decision.
Key Assessment Areas:
- Retail marketing experience and knowledge of retail timelines, merchandising, and wholesale processes.
- Packaging development and creative execution skills.
- Project management skills and the ability to manage multiple projects simultaneously.
- Cultural fit and alignment with the company's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in retail marketing, packaging development, and creative execution.
- Be prepared to discuss your experience launching products into big-box retailers and managing complex projects.
- Demonstrate your understanding of the role and the company's mission by asking thoughtful questions during the interview process.
ATS Keywords: Retail Marketing, Packaging Development, Creative Execution, Project Management, PDP Content Management, Promotional Programs, Budget Tracking, Cross-Functional Collaboration, Creative Tools, Packaging Specs, Merchandising, Wholesale Processes, Photo/Video Coordination, Regulatory Compliance
ASSUMPTION: The interview process for this role is likely to be fast-paced and competitive, given the company's aggressive growth plans. Candidates should be prepared to move quickly and demonstrate their qualifications and fit for the role.
🛠️ Tools & Technologies
- Creative tools: Photoshop, Canva, or equivalent
- Packaging software: Adobe Illustrator, CorelDRAW, or equivalent
- Project management tools: Asana, Trello, or equivalent
- Retail-specific tools: PDP syndication tools, retail compliance software
ASSUMPTION: Candidates should be comfortable using creative tools and packaging software to develop and manage retail marketing campaigns. Familiarity with project management tools and retail-specific tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Urrly values creativity and the ability to think outside the box to drive growth and success.
- Collaboration: Urrly fosters a collaborative work environment where employees work together to achieve common goals.
- Customer Focus: Urrly is committed to understanding and meeting the needs of its customers to drive sales and customer satisfaction.
Work Style:
- Fast-paced and dynamic: Urrly operates in a fast-paced environment where employees are expected to be adaptable and responsive to change.
- Collaborative: Urrly values teamwork and encourages employees to work together to achieve common goals.
- Customer-focused: Urrly is committed to understanding and meeting the needs of its customers to drive sales and customer satisfaction.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with internal teams and freelance resources?
- Are you customer-focused and committed to understanding and meeting the needs of customers?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be eager to contribute to the company's growth and success. A strong cultural fit is essential for this role.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines.
- Navigating the complex and ever-changing retail landscape.
- Working with multiple stakeholders, including internal teams and freelance resources.
- Ensuring brand-right, retail-compliant, and launch-ready deliverables.
ASSUMPTION: This role presents numerous challenges, including managing multiple projects simultaneously, navigating the complex retail landscape, and working with multiple stakeholders. Candidates should be comfortable working in a fast-paced, dynamic environment and be eager to take on new challenges.
📈 Similar Roles Comparison
- This role is similar to a Retail Marketing Manager or a Packaging Manager with a focus on retail product launches.
- Unlike other roles in the industry, this position offers the opportunity to work on multiple brands and product lines as the company expands its portfolio.
- Career paths for this role may include advancement to a Senior Marketing Manager or a Director of Marketing position.
ASSUMPTION: This role is similar to other retail marketing and packaging management positions in the industry. However, it offers unique opportunities for growth and advancement as the company continues to expand its retail presence and launch new products.
📝 Sample Projects
- Develop and execute a retail marketing campaign for a new product launch in Walmart.
- Manage the packaging development process for a product line expansion, including dielines, creative, copy, and production timelines.
- Coordinate a photo/video shoot for retail signage and PDP content for multiple products.
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Marketing Manager may be expected to perform in this role. Candidates should be prepared to discuss their experience with similar projects during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans and how this role fits into those plans?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
- How does the company measure the success of its retail marketing campaigns, and what metrics are most important?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the expectations for success in this position. Candidates should ask thoughtful questions that demonstrate their interest in the role and their commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in retail marketing, packaging development, and creative execution.
- Prepare for your interview by researching the company and practicing your responses to common interview questions.
- Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
