📌 Core Information
🔹 Job Title: Marketing Manager - Creative
🔹 Company: VELUX
🔹 Location: Fort Mill, SC (Hybrid: On-site 3 days/week)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing strategic marketing plans to grow the skylight category and VELUX brand
- Managing the creative process from concept to completion for all marketing content
- Directing an internal creative team to produce print, digital, and video assets
- Ensuring adherence to brand standards and guidelines across all marketing materials
- Collaborating with cross-functional teams and external partners to support marketing programs
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and project management skills to effectively lead the creative team and drive marketing efforts.
📋 Key Responsibilities
✅ Develop strategic marketing plans that support the long-term strategy of the company
✅ Work with other departments and senior management to develop and support marketing programs and campaigns
✅ Evaluate the impact of marketing programs in achieving their stated objectives
✅ Analyze target insights and trends to develop strategic plans for converting audiences
✅ Develop creative briefs and provide creative guidance for assets
✅ Engage with and guide external partners on content creation to support activation needs
✅ Identify and plan sales and installer asset support opportunities across multiple touchpoints
✅ Collaborate with the inbound team to create, test, and evolve lead nurturing tactics and content
✅ Develop a measurement plan to gauge activation performance, optimization opportunities, and key insights
✅ Ensure VELUX brand guidelines and standards are adhered to across multiple mediums
✅ Manage budgets, deliverables, and timelines
✅ Manage, motivate, and mentor team members, including designers, art directors, 3D artists, photographers, and videographers
ASSUMPTION: This role involves a high level of multitasking, prioritization, and collaboration with various teams to ensure marketing efforts are aligned with business objectives and brand standards.
🎯 Required Qualifications
Education: Bachelor’s Degree in Graphic Design or Fine Art (Master’s preferred)
Experience: Minimum of 8 years in a highly productive creative environment, preferably within luxury brands
Required Skills:
- Strong business acumen and understanding of leveraging creative to drive business
- Proven track record of success in a digitally driven creative environment
- Excellent communication skills, both written and verbal
- Excellent relationship building skills and ability to create an environment of trust and collaboration
- Strong project management experience, superior organization, and time management skills
- Excellent knowledge of design software, including InDesign, Illustrator, Photoshop, Premiere, and After Effects
- Ability to stay ahead of industry, design, social media trends, and technology
- Highly developed design sense and desire to produce elevated, brand-building, and innovative work
- Excellent type/design skills and conceptual design skills
- Proven track record in working effectively with cross-functional groups, sales organizations, customer service, and operations
Preferred Skills:
- Experience in the building materials industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong portfolio showcasing their creative skills and experience driving business growth through marketing efforts.
💰 Compensation & Benefits
Salary Range: $8,899 - $11,124 per month (AI-estimated based on industry standards for a Marketing Manager with 10+ years of experience in the United States)
Benefits:
- Group Health Insurance Plan
- Dental Plan
- Vision Care Plan
- Prescription Drug Card Program
- Long-term Disability
- Short-term Disability
- Paid Maternity and Parental Leave of Absences
- Life Insurance
- Accidental Death and Dismemberment Insurance
- Cancer Protection Plan
- Company Matched 401(k) Retirement Plan
- Flexible Spending Accounts
- Educational Assistance Program
- Vacation Day Program
- Sick Day Program
- Service Recognition Program
- Performance Incentive Programs
Working Hours: 40 hours per week, with the option to work remotely 2 days per week
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills. Benefits are subject to change and may be based on the company's policies and the employee's eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: Wholesale Building Materials
Company Size: 10,001+ employees (Large enterprise)
Founded: 1941
Company Description:
- VELUX is a global leader in the production and distribution of roof windows and skylights, as well as installation and smart home solutions
- The company focuses on creating better living environments for people around the world by making the most of daylight and fresh air through the roof
- VELUX is committed to sustainability, innovation, and improving indoor climate and well-being
Company Specialties:
- Roof windows and modular skylights
- Decorative blinds, sun screening products, and roller shutters
- Installation and smart home solutions
- Innovation and sustainability
- Indoor climate and well-being
Company Website: http://www.velux.com
ASSUMPTION: Working for a large, established company like VELUX offers opportunities for career growth, professional development, and exposure to diverse projects and teams.
📊 Role Analysis
Career Level: Mid to Senior-level Marketing Manager
Reporting Structure: This role reports directly to the Marketing Director and oversees the internal creative team
Work Arrangement: Hybrid: On-site 3 days/week, remote 2 days/week
Growth Opportunities:
- Potential to advance to a Marketing Director or similar leadership role within the company
- Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of marketing
- Chance to mentor and develop junior team members, fostering a positive work environment
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, providing an ideal opportunity for a seasoned marketing professional looking to grow within a well-established organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): Fort Mill, SC
Geographic Context:
- Fort Mill is a suburban city located near Charlotte, NC, offering a mix of urban and rural living
- The area is known for its high quality of life, with access to various amenities, including parks, museums, and cultural attractions
- Fort Mill has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Monday-Wednesday on-site, Thursday-Friday remote
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between in-person collaboration and remote work, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the Marketing Director and/or other team members
- Final interview with the Marketing Director and/or other senior leaders
Key Assessment Areas:
- Creativity and strategic thinking
- Project management skills and ability to multitask
- Communication and collaboration skills
- Alignment with VELUX's brand and company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your creative work and marketing campaigns you've led or contributed to
- Be ready to discuss your approach to strategic marketing planning and creative direction
- Research VELUX's brand and industry to demonstrate your understanding of the company and market
ATS Keywords: Marketing Manager, Creative Strategy, Brand Management, Project Management, Team Leadership, Marketing Campaigns, Digital Marketing, Print Marketing, Video Production, Design Software, Trend Analysis, Content Creation, Budget Management, Collaboration, Time Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's creative and strategic skills, as well as their ability to manage projects and collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere, After Effects)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation and analytics tools (e.g., HubSpot, Google Analytics)
ASSUMPTION: Familiarity with industry-standard design software and marketing tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Collaboration
- Innovation
- Sustainability
- Integrity
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a strong portfolio showcasing your creative skills and experience driving business growth through marketing efforts?
- Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
- Do you thrive in a fast-paced, dynamic work environment and enjoy managing multiple projects simultaneously?
ASSUMPTION: VELUX values candidates who are passionate about their work, committed to collaboration, and dedicated to driving innovation and sustainability within the building materials industry.
⚠️ Potential Challenges
- Managing a team with diverse skills and personalities, ensuring everyone feels valued and engaged
- Balancing multiple projects and deadlines while maintaining a high level of creativity and quality
- Adapting to a hybrid work environment and optimizing productivity both on-site and remotely
- Navigating a large, established organization and building relationships with various stakeholders
ASSUMPTION: These challenges can be overcome with strong communication, leadership, and time management skills, as well as a commitment to fostering a positive and inclusive work environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on creative strategy and direction, requiring a strong portfolio and proven experience in a creative environment
- VELUX's global presence and commitment to sustainability set it apart from other building materials companies, offering unique opportunities for growth and impact
- This role's hybrid work arrangement provides flexibility and a better work-life balance compared to fully on-site positions
ASSUMPTION: Candidates should consider their career goals, work preferences, and industry interests when comparing this role to other marketing positions in the field.
📝 Sample Projects
- Developing a comprehensive marketing campaign to launch a new product line, including print, digital, and video assets
- Creating a brand style guide and ensuring consistent application across all marketing materials
- Managing a team to produce high-quality content for a company's website and social media channels, driving engagement and conversions
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and creative direction to project management and team leadership.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the broader marketing organization?
- What are the most significant challenges facing the marketing department currently, and how can this role address them?
- How does VELUX support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does VELUX foster a positive and inclusive work environment, and what initiatives are in place to promote diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to understanding the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your creative work and marketing campaigns you've led or contributed to
- Be ready to discuss your approach to strategic marketing planning and creative direction during your interviews
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
