📌 Core Information
🔹 Job Title: Marketing Manager CRM, EMEA
🔹 Company: Abbott
🔹 Location: Belgium - Flemish Brabant - Zaventem
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and achieving revenue and divisional margin targets for the CRT & HV portfolio across EMEA.
- Maximizing market share and value creation for all CRT product areas.
- Developing and implementing marketing strategies and activities throughout EMEA.
- Ensuring brand differentiation and value preservation/creation.
- Leading EMEA marketing efforts to execute global strategies for maximum impact.
- Influencing and monitoring market activities across EMEA.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrix environment.
📋 Key Responsibilities
✅ Develop annual marketing strategy and plan for product management and marketing activities with countries/regions.
✅ Collaborate with countries/regions to ensure optimal implementation and alignment with business objectives.
✅ Align with global objectives and programs.
✅ Work with global marketing and Marcom teams to develop content and materials supporting strategies, campaigns, and product launches.
✅ Plan and launch new products, oversee advertising campaigns, and monitor sales performance.
✅ Evaluate the impact of marketing campaigns and product launches.
✅ Collaborate with Medical Affairs to create preferential market growth and share attainment.
✅ Lead and influence through strong marketing plans and strategies, ensuring credibility within EMEA sales channels.
✅ Develop KOL engagement programs across EMEA to strengthen relationships with key opinion leaders.
✅ Provide guidelines for financial planning, forecasting, and strategic planning exercises.
✅ Gather market intelligence and monitor, analyze, and evaluate EMEA market trends.
✅ Analyze consumer behavior and competitor activity to identify market opportunities.
✅ Ensure compliance with training procedures.
✅ Conduct market research to inform product development, design, and pricing.
✅ Liaise with other organizational areas (e.g., production, R&D) to implement changes.
✅ Monitor sales volume, revenues, and costs against forecasts for the region.
✅ Manage backorders and prioritize countries in collaboration with supply chain and demand planning.
✅ Coordinate with the events team on the organization of meetings and congresses.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: MS level (Engineering or Medical education preferred)
Experience: Minimum of 10 years of experience in the medical devices industry, with CRM knowledge (Sales and Marketing) strongly preferred.
Required Skills:
- Marketing strategy development and execution
- Brand differentiation and value creation
- Market analysis and forecasting
- Product management and launch planning
- Sales performance monitoring and optimization
- KOL engagement and relationship building
- Cross-functional collaboration and influencing
- Project planning and management
- Analytical and problem-solving skills
- Strong communication and presentation skills
- Fluency in English
Preferred Skills:
- Experience with large multinational companies and multi-stakeholder environments
- Mature product life-cycle management
- Experience with other sales channels (e.g., digital)
ASSUMPTION: Candidates with a strong background in CRM and marketing within the medical devices industry will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: Abbott does not provide salary ranges for job postings. However, based on industry standards for a Marketing Manager role with 10+ years of experience in the medical devices industry, the estimated salary range is €80,000 - €120,000 per year.
Benefits:
- Competitive benefits package
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Tuition assistance and professional development opportunities
- Employee discounts on Abbott products
Working Hours: Standard full-time workweek with the possibility of occasional travel (up to 25% of the time).
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, focusing on medical devices, diagnostics, nutrition, and branded generic pharmaceuticals. The company is a global leader in its field, with a strong presence in the EMEA region.
Company Size: Abbott is a large organization with over 10,000 employees worldwide. This size offers applicants the opportunity to work in a diverse and dynamic environment with ample growth opportunities.
Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader, with a rich history of innovation and commitment to improving lives.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life.
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.
- Abbott serves people in more than 160 countries, with a strong commitment to improving lives through innovative solutions and exceptional care.
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: https://www.abbott.com
ASSUMPTION: Abbott's size, global presence, and diverse product portfolio provide applicants with a wealth of opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a mid-level management position within Abbott's marketing organization. It offers opportunities for career progression within the marketing function or into other areas of the business.
Reporting Structure: The Marketing Manager CRM, EMEA, reports directly to the Regional Marketing Director for EMEA and works closely with global marketing teams, country marketing managers, and other cross-functional stakeholders.
Work Arrangement: This role is based on-site at Abbott's office in Zaventem, Belgium, with the possibility of occasional travel (up to 25% of the time).
Growth Opportunities:
- Progression into senior marketing roles within Abbott's EMEA organization or global marketing teams.
- Expansion into other areas of the business, such as sales, product management, or general management.
- Development of leadership and management skills through mentoring, coaching, and training opportunities.
ASSUMPTION: Successful candidates will have a strong track record of achievement in marketing roles within the medical devices industry and a demonstrated ability to thrive in a dynamic, matrixed organization.
🌍 Location & Work Environment
Office Type: Abbott's office in Zaventem, Belgium, is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Building Figueras, Da Vinci Laan, 11 Box F1, 1930 Zaventem, Belgium
Geographic Context:
- The office is located in the Flanders region of Belgium, near Brussels, offering easy access to international transportation links and a vibrant cultural scene.
- The region is home to a diverse and multicultural population, providing a rich and dynamic work environment.
- Belgium offers a high standard of living, with excellent healthcare, education, and infrastructure.
Work Schedule: Standard full-time workweek with the possibility of occasional travel (up to 25% of the time).
ASSUMPTION: The office environment at Abbott is designed to support collaboration, innovation, and work-life balance, with a strong focus on employee well-being and engagement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other stakeholders
- Final interview with the Regional Marketing Director for EMEA
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning skills
- Brand management and differentiation
- Market analysis and forecasting
- Cross-functional collaboration and influencing
- Leadership and management potential
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in CRM and medical devices.
- Prepare examples of your marketing strategies, campaigns, and their outcomes to discuss during the interview.
- Research Abbott's products, markets, and competitors to demonstrate your understanding of the business and industry.
- Practice common marketing interview questions and be ready to discuss your approach to market analysis, strategy development, and campaign execution.
ATS Keywords: Marketing strategy, brand differentiation, market analysis, product management, sales performance, KOL engagement, cross-functional collaboration, project planning, analytical skills, communication skills, medical devices, CRM, EMEA
ASSUMPTION: Abbott's interview process is designed to assess candidates' technical marketing skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Successful candidates will have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Caring
- Integrity
- Quality
- Performance
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do I have a proven track record of developing and executing successful marketing strategies in the medical devices industry?
- Am I comfortable working in a dynamic, matrixed organization and collaborating with cross-functional stakeholders?
- Do I have strong analytical skills and a data-driven approach to marketing?
- Am I able to thrive in a fast-paced, results-oriented environment?
- Do I share Abbott's commitment to innovation, caring, integrity, quality, and performance?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Abbott's values and work style, as well as a passion for the company's mission to improve lives through innovative healthcare solutions.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking and cross-functional collaboration, which can be challenging in a matrixed organization.
- The medical devices industry is dynamic and competitive, with constant changes in market trends, regulations, and competitor activities.
- The role may require occasional travel, which can be demanding and disruptive to personal schedules.
- The Belgium office is located in a suburban area, which may require a commute for some employees.
ASSUMPTION: Successful candidates will be adaptable, resilient, and able to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other marketing manager positions within the medical devices industry, but with a specific focus on CRM and EMEA market management.
- Compared to other marketing roles, this position offers a unique blend of strategic, tactical, and cross-functional responsibilities.
- Career progression in this role could lead to senior marketing positions within Abbott's EMEA organization or global marketing teams, as well as opportunities in other areas of the business.
ASSUMPTION: This role offers a unique combination of strategic and tactical marketing responsibilities, with a strong focus on cross-functional collaboration and EMEA market management.
📝 Sample Projects
- Developing and executing a marketing strategy for a new product launch in the EMEA region
- Conducting market analysis and forecasting to inform revenue and market share targets
- Collaborating with global marketing teams to create and execute a regional advertising campaign
- Managing a KOL engagement program to strengthen relationships with key opinion leaders in the EMEA region
ASSUMPTION: These sample projects illustrate the strategic, tactical, and cross-functional nature of the role, as well as the importance of collaboration and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging marketing campaign you've led and how you overcame any obstacles?
- How does Abbott support the professional development and career growth of its marketing managers?
- Can you provide an example of a time when you had to influence a cross-functional team to achieve a marketing objective?
- How does Abbott approach market analysis and forecasting, and how will this role contribute to those efforts?
- What are the most important qualities for success in this role, and how do you see me demonstrating those qualities?
ASSUMPTION: These interview questions are designed to assess the candidate's marketing skills, cultural fit, and potential for success in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in CRM and medical devices.
- Prepare examples of your marketing strategies, campaigns, and their outcomes to discuss during the interview.
- Research Abbott's products, markets, and competitors to demonstrate your understanding of the business and industry.
- Practice common marketing interview questions and be ready to discuss your approach to market analysis, strategy development, and campaign execution.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
