Marketing Manager CRM, EMEA

📌 Core Information

🔹 Job Title: Marketing Manager CRM, EMEA

🔹 Company: Abbott Laboratories

🔹 Location: Zaventem, Flanders, Belgium

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning revenue and divisional margin achievement for CRT & HV Portfolio
• Achieving market share goals and value maximization for all CRT product areas
• Developing and implementing marketing strategies and activities throughout EMEA
• Ensuring brand differentiation and value preservation/creation
• Leading EMEA marketing efforts to execute global strategies for maximum impact
• Influencing and monitoring market activities across EMEA

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrix environment.

📋 Key Responsibilities

✅ Developing annual marketing strategy and plan for product management and marketing activities with countries/regions

✅ Collaborating with countries/regions to ensure optimal implementation and alignment with business objectives

✅ Aligning with global objectives and programs

✅ Working with global marketing and Marcom teams to develop content and materials supporting strategies, campaigns, and product launches

✅ Planning and launching new products, overseeing advertising campaigns, and monitoring sales performance

✅ Evaluating the impact of marketing campaigns and product launches

✅ Collaborating with Medical Affairs to create preferential market growth and share attainment

✅ Leading and influencing through strong marketing plans and strategies, ensuring credibility within EMEA sales channels

✅ Developing KOL engagement programs across EMEA to strengthen relationships with key opinion leaders

✅ Providing guidelines for financial planning, forecasting, and strategic planning exercises

✅ Gathering market intelligence and monitoring, analyzing, and evaluating EMEA market trends

✅ Analyzing consumer behavior and competitor activity to identify market opportunities

✅ Ensuring compliance with training procedures

✅ Conducting market research to inform product development, design, and pricing

✅ Liaising with other organizational areas (e.g., production, R&D) to implement changes

✅ Monitoring sales volume, revenues, and costs against forecasts for the region

✅ Managing backorders and prioritizing countries in collaboration with supply chain and demand planning

✅ Coordinating with the events team on the organization of meetings and congresses

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: MS level (Engineering or Medical education preferred)

Experience: Minimum of 10 years of experience in the medical devices industry, with CRM knowledge (Sales and Marketing) strongly preferred

Required Skills:

• Business and project planning experience
• Analytical, creative, and operational high-level marketing skills
• Strong communication and influencing skills
• Ability to interface with key customers and opinion leaders
• Results and performance-driven
• Creative thinking and change management skills
• People management and coaching skills
• Ability to influence in a matrix environment

Preferred Skills:

• Experience with large multinational companies and multi-stakeholder environments
• Mature product life-cycle management

ASSUMPTION: Candidates with experience in other sales channels (e.g., digital) and a strong understanding of the medical devices industry will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Estimated based on industry standards for a Marketing Manager role in Belgium with 10+ years of experience)

Benefits:

• Competitive benefits package
• Health insurance
• Retirement savings plan
• Employee discounts

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott Laboratories operates in the healthcare industry, with a focus on medical devices, diagnostics, nutritional products, and branded generic pharmaceuticals. The company is a global leader in its field, with a presence in over 160 countries.

Company Size: Abbott Laboratories is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Abbott Laboratories was founded in 1888 and has a rich history of innovation and growth in the healthcare industry.

Company Description:

• Abbott Laboratories is a global healthcare leader that helps people live more fully at all stages of life
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines
• Abbott Laboratories is committed to improving people's lives through its innovative products and services

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• and Branded Generic Pharmaceuticals

Company Website: https://www.abbott.com

ASSUMPTION: Abbott Laboratories is a well-established company with a strong reputation in the healthcare industry. This role offers the opportunity to work for a global leader in the field and contribute to its ongoing success.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of autonomy and strategic thinking.

Reporting Structure: The Marketing Manager CRM, EMEA, reports directly to the Global Marketing Director for the CRT & HV Portfolio.

Work Arrangement: This role is based in Zaventem, Belgium, and requires on-site work. However, there may be opportunities for flexible work arrangements, depending on the company's policies and the individual's needs.

Growth Opportunities:

• Advancement to a global marketing leadership role within Abbott Laboratories
• Expansion of responsibilities to include additional product portfolios or regions
• Development of skills in areas such as strategic planning, market research, or product management

ASSUMPTION: This role offers significant opportunities for career growth and development within Abbott Laboratories and the broader healthcare industry.

🌍 Location & Work Environment

Office Type: Abbott Laboratories' office in Zaventem, Belgium, is a modern, professional environment that fosters collaboration and innovation.

Office Location(s): Abbott Laboratories' office is located at 100 Abbott Park Road, Abbott Park, Illinois 60064-3500, US

Geographic Context:

• Zaventem is a city in the Flemish Brabant province of Belgium, located near Brussels
• The area offers a mix of urban and suburban living, with easy access to cultural attractions, shopping, and dining options
• Belgium is known for its high quality of life, strong healthcare system, and multicultural environment

Work Schedule: The work schedule for this role is full-time, with standard office hours. However, the nature of the role may require occasional flexibility to meet deadlines or attend events.

ASSUMPTION: The work environment at Abbott Laboratories is collaborative, innovative, and focused on driving results. The company's global presence offers opportunities for international travel and exposure to diverse markets.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or other members of the marketing team
• Final interview with the Global Marketing Director for the CRT & HV Portfolio

Key Assessment Areas:

• Marketing strategy and planning
• Analytical and problem-solving skills
• Communication and influencing skills
• Industry knowledge and understanding of the medical devices market

Application Tips:

• Highlight relevant experience and achievements in marketing, sales, or related fields
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork

ATS Keywords: Marketing strategy, product management, market analysis, sales performance, collaboration, brand differentiation, KOL engagement, financial planning, market research, creative thinking, change management, people management, analytical skills, communication skills, influencing skills, project planning

ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's skills and fit for the position.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Microsoft Dynamics 365)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Performance
• Integrity
• Courage
• Collaboration
• Accountability

Work Style:

• Results-driven
• Collaborative
• Innovative
• Adaptable
• Strategic

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing strategies in the medical devices industry?
• Are you comfortable working in a matrix environment and collaborating with cross-functional teams?
• Do you have strong analytical skills and the ability to make data-driven decisions?

ASSUMPTION: Candidates who align with Abbott Laboratories' values and work style will be well-positioned for success in this role.

⚠️ Potential Challenges

• The dynamic and fast-paced nature of the medical devices industry may require adaptability and quick decision-making
• The role may involve managing multiple projects simultaneously, requiring strong organizational skills and time management
• The need to balance global strategies with regional market requirements may present unique challenges
• The competitive nature of the medical devices market may require continuous innovation and differentiation

ASSUMPTION: Candidates who are proactive, adaptable, and able to thrive in a fast-paced environment will be well-suited to this role.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director position in the medical devices industry, with a focus on CRM and EMEA market management
• Compared to other marketing roles, this position requires a strong understanding of the medical devices market and a proven track record in CRM and sales management
• Career progression from this role may include advancement to a global marketing leadership position or expansion of responsibilities to include additional product portfolios or regions

ASSUMPTION: Candidates with experience in similar roles or a strong background in medical devices marketing will be well-positioned for success in this position.

📝 Sample Projects

• Developing and executing a marketing strategy for a new product launch in the EMEA region
• Conducting market research to identify opportunities for growth and differentiation in the CRT & HV portfolio
• Collaborating with cross-functional teams to optimize sales performance and market share

ASSUMPTION: The specific projects for this role may vary depending on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the CRT & HV portfolio?
• What are the most significant challenges facing the EMEA market for the CRT & HV portfolio?
• How does Abbott Laboratories support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your fit for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork
• Research Abbott Laboratories and the medical devices industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.