📌 Core Information
🔹 Job Title: Marketing Manager CRM (m/w/d)
🔹 Company: Axel Springer News Media National
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: On-site
🔹 Category: 🎯 CRM & Loyalty Marketing
🔹 Date Posted: Mon Mar 31 2025 09:03:05 GMT+0000 (Coordinated Universal Time)
🔹 Experience Level: 2-5 years
🔹 Remote Status: Not specified
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Conceiving, implementing, and optimizing cross-channel marketing campaigns
- Engaging and retaining BILDplus and WELTplus customers through personalized lifecycle campaigns
- Collaborating closely with Data Science & Analytics teams to optimize marketing activities
- Sharing insights and findings with team members and other departments
ASSUMPTION: The role emphasizes creativity and innovation in executing marketing strategies due to the company's focus on leading the digital journalism space.
📋 Key Responsibilities
✅ Develop cross-channel campaigns to engage customers
✅ Utilize marketing automation tools for data-driven campaign execution
✅ Craft targeted product and marketing communication
✅ Conduct A/B testing and reporting to enhance marketing efforts
ASSUMPTION: Responsibilities are structured to focus on both strategic planning and hands-on execution, allowing for comprehensive management of marketing campaigns.
🎯 Required Qualifications
Education: Not specified
Experience: Professional experience in product management, CRM, or marketing analytics for digital products
Required Skills:
- Marketing Automation
- CRM
- Product Management
- Marketing Analytics
- Data Analysis
- A/B Testing
- Communication
- Creativity
- Customer Centricity
- Cross-Functional Collaboration
- German Language Skills
Preferred Skills:
- Entrepreneurial mindset
- Technical understanding of marketing technologies
ASSUMPTION: Skills in data analysis and automation tools are critical due to the data-driven nature of marketing campaigns at Axel Springer.
💰 Compensation & Benefits
Salary Range: Not specified, typical for similar roles in Berlin
Benefits:
- Opportunities for skill development through seminars and workshops
- Networking opportunities in the Axel-Springer community
- Flexible working hours and free daily lunch
- Use of a MacBook Pro for personal and work use
- Initially a 1-year fixed-term contract with potential for extension
Working Hours: 40 hours per week with flexibility
ASSUMPTION: Standard benefits include professional development and flexible work arrangements to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Media
Company Size: Over 10,001 employees, suggesting a large and well-established company with ample resources and opportunities.
Founded: Not specified
Company Description:
- Operates in more than 40 countries with a focus on media and technology
- Aims to become a global leader in digital content and classifieds
- Hosts renowned brands like BILD, WELT, and POLITICO
Company Specialties:
- Publishing
- Media and Marketing
- Digital Content and Classified Ads
Company Website: http://www.axelspringer.com
ASSUMPTION: The company's vast reach and media focus mean numerous opportunities for growth and learning in digital content management.
📊 Role Analysis
Career Level: Mid-level managerial role with significant autonomy
Reporting Structure: Likely involves reporting to senior marketing or product management professionals within the company
Work Arrangement: On-site, offering potential opportunities for collaboration and networking in a dynamic environment
Growth Opportunities:
- Exposure to diverse digital and media products
- Opportunities to influence the digital journalism landscape
- Skill enhancement through direct application and seminars
ASSUMPTION: Career growth is facilitated by the company's focus on innovation and leadership in digital media.
🌍 Location & Work Environment
Office Type: Modern, creative environment designed for media innovation
Office Location(s): Main operations in Berlin, providing a central urban workspace rich with innovation opportunities
Geographic Context:
- Cultural and economic hub of Germany
- Well-connected for international travel and networking
- Thriving media and tech industry presence
Work Schedule: Regular working hours with an emphasis on productivity and innovation
ASSUMPTION: The Berlin location provides a vibrant, resource-rich environment perfect for creative and media-related work.
💼 Interview & Application Insights
Typical Process:
- Initial application submission via company portal
- Resume screening and phone interview
- In-person interview with team members
Key Assessment Areas:
- Understanding of CRM and marketing principles
- Technical proficiency in marketing tools
- Cultural fit with corporate values and goals
Application Tips:
- Highlight creativity and data-driven results in your resume
- Be prepared to discuss cross-functional team experiences
- Emphasize enthusiasm for digital and journalistic content
ATS Keywords: CRM, Marketing Automation, Data Analytics, Digital Products
ASSUMPTION: The process values skill demonstration and cultural fit due to the strategic importance of the role.
🛠️ Tools & Technologies
- State-of-the-art marketing automation platforms
- CRM tools tailored for media and journalistic content
- Data analysis software for campaign reporting
ASSUMPTION: The role requires familiarity with industry-standard tools to drive effective marketing strategies.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity in media
- Diversity and inclusion as core principles
- Commitment to digital transformation and growth
Work Style:
- Collaboration across multi-disciplinary teams
- Flexibility and adaptability in fast-paced environments
- Hands-on and proactive approach to problem-solving
Self-Assessment Questions:
- How do you incorporate creativity into marketing strategies?
- What experiences do you have with data-driven marketing?
- How do you handle cross-functional team dynamics?
ASSUMPTION: A strong cultural fit is achieved through alignment with the company's emphasis on innovation and diversity.
⚠️ Potential Challenges
- Navigating the fast-paced journalism industry
- Adapting to rapid technological changes
- Balancing creative and data-driven approaches
- Managing cross-functional collaboration effectively
ASSUMPTION: Success in this role depends on the ability to adapt to changing industry demands and maintain flexibility.
📈 Similar Roles Comparison
- Similar roles in other media companies likely emphasize CRM and digital content
- Expectations for technical proficiency may vary across different companies
- Opportunity for career advancement is a common feature in media companies
ASSUMPTION: Job seekers with experience in digital content and CRM will find parallels with similar roles in other media outlets.
📝 Sample Projects
- Developing a cross-media CRM strategy for a digital news platform
- Executing a data-driven customer retention campaign
- Creating personalized engagement strategies using marketing automation
ASSUMPTION: Sample projects reflect the creative and analytical blend expected from candidates.
❓ Key Questions to Ask During Interview
- How does Axel Springer integrate marketing automation across its brands?
- What opportunities exist for cross-departmental projects?
- How are marketing strategies adapted in response to industry trends?
- What does success look like for this role in the short and long term?
- What support is provided for professional development and training?
ASSUMPTION: Questions focus on understanding company processes and alignment with long-term career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Ensure your resume highlights relevant CRM and marketing experiences
- Prepare for intercultural company discussions due to its global presence
- Research recent company achievements to discuss in an interview
- Consider aligning your team's collaborative metrics with company goals
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
