📌 Core Information
🔹 Job Title: Marketing Manager (CRO Specialist)
🔹 Company: RISK
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving conversion rate optimization across the company's iGaming platforms
- Collaborating with cross-functional teams to improve user experience and website performance
- Conducting A/B testing and analyzing data to inform decision-making
- Managing projects and ensuring timely delivery of optimization initiatives
ASSUMPTION: This role requires a strong background in CRO, digital marketing, or a related field, with a focus on data-driven decision making and project management.
📋 Key Responsibilities
✅ Conduct A/B testing and multivariate testing to optimize conversion rates
✅ Analyze user behavior and website performance using tools like Google Analytics, Hotjar, and Mixpanel
✅ Collaborate with creative, UI/UX, and development teams to implement optimization strategies
✅ Monitor and report on key performance indicators (KPIs) and other relevant metrics
✅ Stay up-to-date with industry trends and best practices in CRO and digital marketing
ASSUMPTION: The role may evolve based on the company's growth and market demands, with the potential for additional responsibilities in the future.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience in CRO, digital marketing, UX/UI, or analytics roles
Required Skills:
- Proficient in Google Analytics, Hotjar, Mixpanel, or similar tools
- Experience with A/B testing platforms like Optimizely or Google Optimize
- Strong understanding of conversion funnels and user behavior
- Excellent project management skills
Preferred Skills:
- SEO and web analytics experience
- User experience (UX) and UI design skills
- Landing page and content optimization expertise
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the company's international presence.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on industry standards for a mid-level marketing role in Warsaw)
Benefits:
- Children Allowance
- Mental Health Support
- Sport Activities
- Language Courses
- Automotive Services
- Veterinary Services
- Home Office Setup Assistance
- Dental Services
- Books and Stationery
- Training Compensation
- Massage
Working Hours: Full-time, with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM CEST)
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Warsaw. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: RISK is an international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. They operate in 10 countries, serving over 300,000 customers with a team of 600+ professionals across 20+ locations.
Company Size: RISK has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and career advancement.
Founded: RISK was founded with the mission to innovate entertainment boldly, swiftly enter new markets, and establish profitable operations.
Company Description:
- RISK is an international iGaming company pushing the boundaries of entertainment
- They specialize in iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics
- Their global-scale operations are based on strong internal expertise, analytics, and data research
Company Specialties:
- Sports Betting
- Live Sports Betting
- Online Betting
- Responsible Gaming
- Lifestyle
- Technology
- Online Gambling
- iGaming
- Sustainable Development
Company Website: www.risk.inc
ASSUMPTION: RISK's international presence and rapid growth suggest a dynamic work environment with ample opportunities for professional development.
📊 Role Analysis
Career Level: This role is at the mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: The Marketing Manager (CRO Specialist) will report directly to the Head of Marketing and work closely with various cross-functional teams, including creative, UI/UX, and development teams.
Work Arrangement: This is an on-site position, with the possibility of hybrid or remote work in the future, depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Potential advancement to a senior marketing role or management position within the marketing department
- Opportunities to work on high-impact projects and contribute to the company's growth and success
- Access to training and development resources to enhance skills and advance career
ASSUMPTION: Given RISK's rapid growth and international presence, there may be opportunities for candidates to take on additional responsibilities or move into different roles within the company.
🌍 Location & Work Environment
Office Type: RISK's Warsaw office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): RISK's Warsaw office is located in the heart of the city, offering easy access to public transportation and nearby amenities.
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million
- The city is known for its rich history, vibrant culture, and thriving business environment
- Warsaw offers a high quality of life, with affordable housing, excellent public transportation, and a wide range of recreational and cultural activities
Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:00 PM CEST, with flexibility for remote work or adjusted hours as needed.
ASSUMPTION: RISK's Warsaw office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- In-person or video interview with the hiring manager and relevant team members
- Final decision and job offer
Key Assessment Areas:
- Data analysis and interpretation skills
- Project management and organizational skills
- CRO and digital marketing expertise
- Communication and collaboration skills
- Cultural fit and alignment with RISK's values
Application Tips:
- Highlight relevant experience and achievements in CRO, digital marketing, or related fields
- Demonstrate strong data analysis and project management skills in your resume and cover letter
- Showcase your understanding of RISK's business and the role's requirements in your application materials
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit
ATS Keywords: Conversion Rate Optimization, CRO, A/B Testing, Google Analytics, Hotjar, Mixpanel, Project Management, Digital Marketing, iGaming, Sports Betting, Online Casino
ASSUMPTION: RISK's application process may vary depending on the specific role and the candidate's qualifications. Applicants should be prepared to demonstrate their skills and experience throughout the interview process.
🛠️ Tools & Technologies
- Google Analytics
- Hotjar
- Mixpanel
- Optimizely or Google Optimize
- Project management tools (e.g., Asana, Trello, Jira)
- Microsoft Office Suite or Google Workspace
ASSUMPTION: The required tools and technologies may evolve based on the company's needs and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Embrace Risk
- Secure Success
- Shake Up the Industry
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment where you're encouraged to take calculated risks?
- Are you comfortable working with data and using it to inform decision-making?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
ASSUMPTION: RISK's company culture values initiative, ownership, and a strong work ethic. Candidates should be prepared to demonstrate their alignment with these values throughout the interview process.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and high expectations
- The iGaming industry is highly competitive and rapidly evolving, requiring candidates to stay up-to-date with the latest trends and best practices
- The role may involve working with sensitive customer data, requiring a strong commitment to data privacy and security
- The company's international presence may require occasional travel or collaboration with remote team members
ASSUMPTION: While RISK offers a dynamic and challenging work environment, candidates should be prepared to manage multiple priorities and adapt to change.
📈 Similar Roles Comparison
- Compared to other CRO roles, this position offers the opportunity to work in the fast-paced and dynamic iGaming industry
- Unlike traditional marketing roles, this position focuses primarily on conversion rate optimization and data-driven decision-making
- Career progression in this role may lead to senior marketing or management positions within the company
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in other industries or companies.
📝 Sample Projects
- Conducting A/B testing to optimize the company's sports betting platform's registration funnel
- Analyzing user behavior data to identify trends and opportunities for improvement in the online casino
- Collaborating with the creative team to design and implement landing pages that improve conversion rates
ASSUMPTION: The specific projects assigned to the Marketing Manager (CRO Specialist) may vary based on the company's priorities and the candidate's expertise.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to A/B testing and data-driven decision-making?
- How does this role fit into the overall marketing strategy for the company's iGaming platforms?
- What are the most significant challenges facing the CRO team in the next 6-12 months, and how can this role help address them?
- How does RISK support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Candidates should use the interview process to assess the company's culture, values, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the SmartRecruiters job posting
- Tailor your resume and cover letter to highlight your relevant experience and skills in CRO, digital marketing, or related fields
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
