Marketing Manager, Cross Border Business

📌 Core Information

🔹 Job Title: Marketing Manager, Cross Border Business

🔹 Company: Amazon

🔹 Location: Seattle, Washington, United States

🔹 Job Type: On-site

🔹 Category: 🧪 Conversion Rate Optimization (CRO)

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading international customer engagement through scalable growth marketing strategies
• Utilizing channels such as outbound, social media, and influencer marketing
• Focusing on building solutions to improve global customer experiences
• Collaborating with PR teams and internal stakeholders to enhance visibility and success of campaigns

ASSUMPTION: Assumes focus on international markets due to "cross-border" context and global solutions development to improve accessibility to amazon.com for non-standard locations lacking local Amazon presence.

📋 Key Responsibilities

✅ Scale outbound program, paid social marketing, creator/influencer growth, and PR in Amazon's cross-border destinations.

✅ Dive into customer data to formulate strategies and proposals.

✅ Lead scoping and implementation of outbound programs, creator/influencer development, and paid social campaigns.

✅ Define PR priorities, and partner with internal PR stakeholders to scale PR efforts for key launches.

✅ Act as the main point of contact with internal stakeholders in Business Ops, Finance, Product, Tech, and UX to align and implement traffic channel activations.

✅ Define measurement, customer segmentation, and experimentation roadmap.

ASSUMPTION: The responsibilities reflect a data-driven and strategic approach required to expand customer reach and enhance engagement across international borders through innovative means.

🎯 Required Qualifications

Education: Not specified. Assume Bachelor's degree in Marketing, Business, or related field based on industry norms.

Experience: 5-10 years in growth marketing and public relations.

Required Skills:

• Growth Marketing
• Public Relations
• Customer Engagement
• Data Analysis
• Email Marketing
• Social Media
• Influencer Marketing
• Program Management
• Market Research
• Strategic Thinking

Preferred Skills:

• Advanced communication and leadership abilities
• Experience with cross-functional team collaboration

ASSUMPTION: Preferred skills inferred from the complexity and seniority of the role, suggesting the need for high-level strategic and operational capabilities.

💰 Compensation & Benefits

Salary Range: Not specified. Typically expected to be competitive for a managerial role at a major tech company.

Benefits:

• Comprehensive health insurance
• Retirement savings options
• Stock options
• Paid time off

Working Hours: 40 hours per week; additional flexibility may be required to coordinate with international teams.

ASSUMPTION: Benefits are assumed to be in line with Amazon's standard benefits package, reflecting its status as a large, progressive employer.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, e-Commerce

Company Size: 10,001+ employees; a scale that provides vast resources and opportunities but requires alignment within a large organizational structure.

Founded: Not specified

Company Description:

• Guided by principles of customer obsession and commitment to operational excellence.
• Strength in building technologies and inventing services that impact everyday life.
• Boasts a diverse and creative environment encouraging innovation at every turn.

Company Specialties:

• e-Commerce
• Retail Operations
• Internet Services

Company Website: https://www.aboutamazon.com/

ASSUMPTION: Assumes a commitment to customer-centric operations based on broad industry leadership and innovation strategies.

📊 Role Analysis

Career Level: Mid to Senior level, reflecting substantial responsibility and influence over strategic marketing endeavors.

Reporting Structure: Likely reports to Director or VP level, navigating between executive leadership and ground-level marketing teams.

Work Arrangement: On-site in a fast-paced corporate environment.

Growth Opportunities:

• Access to diverse career pathways within a global leader
• Opportunity to work on high visibility, impactful projects
• Scope for leadership development and cross-functional experiences

ASSUMPTION: Growth opportunities assumed to be rich, given Amazon’s expansive operations and focus on cultivating internal talent for leadership roles.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): Seattle, Washington

Geographic Context:

• Part of a dynamic, tech-driven city known for innovation
• Proximity to natural landscapes providing a balanced lifestyle
• Renowned business ecosystem housing major tech giants

Work Schedule: Standard full-time schedule; potential for occasional extended hours due to project demands.

ASSUMPTION: Assumes engagement with a vibrant work culture, reflective of Amazon's broader corporate environment and agile work practices.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone interview with HR or direct manager
• Technical or case study/project assessment
• On-site interview or virtual panel
• Final negotiation and offer discussion

Key Assessment Areas:

• Strategic thinking and decision-making skills
• Proficiency in data analysis and application
• Communication and leadership abilities

Application Tips:

• Highlight relevant marketing and data analysis experience
• Showcase leadership and innovation through examples
• Demonstrate understanding of Amazon's customer-centric approach

ATS Keywords: Growth Marketing, Public Relations, Strategic Planning, Customer Insights, Digital Marketing Strategies

ASSUMPTION: The interview process is assumed to be thorough and competitive, reflecting industry standards at Amazon, focusing on strategic and cultural fit.

🛠️ Tools & Technologies

• Marketing analytics platforms (Google Analytics, etc.)
• CRM tools (Salesforce, etc.)
• Social media management tools (Hootsuite, Sprout Social)

ASSUMPTION: Assumes use of advanced marketing tools to support data-driven decision-making and cross-platform campaign management.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Innovation focus
• Operational excellence

Work Style:

• Collaborative and inclusive environment
• Fast-paced and adaptable work practices
• Encouragement of independent thought and initiative

Self-Assessment Questions:

• How do I prioritize customer needs in project planning?
• Can I adapt quickly to new market trends?
• Am I comfortable engaging with diverse cross-functional teams?

ASSUMPTION: Cultural fit is essential, where alignment with Amazon’s values is critical to team dynamics and success.

⚠️ Potential Challenges

• Managing multiple high-stakes projects simultaneously
• Adapting to fast-evolving cross-border market dynamics
• Balancing strategic planning with hands-on execution
• Maintaining cohesion and communication across various stakeholder groups

ASSUMPTION: Challenges are typical of large-scale, global roles where strategic acumen must balance operational demands within a complex organizational framework.

📈 Similar Roles Comparison

• Competitor roles may include longer development cycles for international projects
• Potentially greater autonomy and innovation scope at Amazon
• Higher emphasis on customer data analytics and experimentation

ASSUMPTION: Comparison assumes industry parallels, focusing on strategic positioning and scope diversity unique to Amazon.

📝 Sample Projects

• Launching a new influencer-driven marketing campaign in Asia-Pacific
• Developing a country-specific social media strategy for emerging markets
• Creating a comprehensive PR roadmap for a global product rollout

ASSUMPTION: Projects based on the strategic emphasis mentioned in job description rounded to Amazon's global marketing objectives.

❓ Key Questions to Ask During Interview

• What are the primary success metrics for this role?
• How does this role integrate with Amazon's larger global marketing strategy?
• What are the current challenges and opportunities within the cross-border business team?
• Can you describe the team culture and decision-making processes?
• How frequently does this role require interaction with senior leadership?

ASSUMPTION: Questions crafted to reveal strategic alignment, measure expected impact, and clarify team dynamics within Amazon's marketing structure.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your application highlights relevant experience and skills
• Prepare for an in-depth review of marketing strategies during interviews
• Research Amazon's latest market expansion strategies
• Be ready to discuss project management and data analysis experiences

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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