Marketing Manager, Customer Communications

📌 Core Information

🔹 Job Title: Marketing Manager, Customer Communications

🔹 Company: Commonwealth Bank

🔹 Location: Australia

🔹 Job Type: On-site

🔹 Category: 📣 Marketing Communications (MarCom)

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Delivering and optimizing data-driven customer contact strategies.
• Ensuring communications meet regulatory obligations and align with business priorities.
• Collaborating with cross-functional teams to develop marketing campaign strategies.
• Utilizing a variety of channels like eDM, DM, SMS, and digital channels for communication.

ASSUMPTION: This role involves cross-department coordination as inferred by references to "squads & domains" and engagement with different teams such as Everyday Banking and Home Buying.

📋 Key Responsibilities

✅ Collaborate with product owners and data analysts to support regulatory and marketing campaign strategies.

✅ Execute end-to-end campaign strategies, including content creation, briefing, testing, and reporting.

✅ Develop relationships with internal and external stakeholders to deliver marketing campaigns.

✅ Lead projects within the 1:1 Marketing Chapter to advance data-driven communication capabilities.

ASSUMPTION: Responsibilities assume comprehensive data analysis and stakeholder interaction to optimize customer communications based on the nature of financial services operations.

🎯 Required Qualifications

Education: A tertiary qualification, ideally with a marketing focus.

Experience: Experience in data-driven communications and project management is crucial.

Required Skills:

• Excellent project management and stakeholder engagement.
• Advanced communication skills.
• Experience with data analysis and risk management.

Preferred Skills:

• Experience with Agile methodology and Jira.
• Regulatory communications experience.

ASSUMPTION: Skills such as Jira proficiency and experience with Agile methodology are valued due to the tech-centric nature of modern marketing roles.

💰 Compensation & Benefits

Salary Range: Not specified. Competitive salary typical for financial sector roles at large institutions.

Benefits:

• Flexible work arrangements.
• Opportunities for career advancement.
• Collaboration with a large, innovative team.

Working Hours: 40 hours per week with flexibility details provided.

ASSUMPTION: Benefits assume industry standards for a company of Commonwealth Bank's size, focusing on flexibility and growth opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 52,000+ employees, offering extensive networking and collaboration opportunities.

Founded: Not specified, but implies long-standing operations in the financial sector.

Company Description:

• Leading provider of comprehensive financial services in Australia.
• Serves over 800,000 shareholders.
• Engages in retail, business, and institutional banking and finance.

Company Specialties:

• Retail Banking
• Business Banking
• Wealth Management

Company Website: http://www.commbank.com.au/

ASSUMPTION: Recognized industry leadership suggests a robust professional environment conducive to innovation and growth.

📊 Role Analysis

Career Level: Mid-level management, suitable for experienced professionals aiming for growth in marketing and communications.

Reporting Structure: Likely reports to a senior manager within the Marketing Chapter.

Work Arrangement: Hybrid model allowing for remote and in-office collaboration, fostering a balanced work-life situation.

Growth Opportunities:

• Leadership roles within the Marketing Chapter.
• Cross-functional team collaboration experiences.
• Technical skill enhancement from working with cutting-edge technologies.

ASSUMPTION: Growth assumptions are based on the bank's commitment to flexible working arrangements and professional development.

🌍 Location & Work Environment

Office Type: Typical corporate setting with modern facilities designed for collaboration and innovation.

Office Location(s): Primarily based in Sydney, NSW 2000, AU.

Geographic Context:

• Located in a major financial hub providing diverse professional engagement.
• Accessible public transport and modern infrastructure.
• Rich cultural and business environment enhancing personal and professional life.

Work Schedule: Scheduled to meet both business and personal needs, ensuring staff satisfaction and productivity.

ASSUMPTION: Work environment assumptions consider the company's emphasis on flexibility and dynamic working styles to attract top talent.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Initial screening and interviews.
• Assessment of job-related competencies.

Key Assessment Areas:

• Project management proficiency.
• Stakeholder management and communication abilities.
• Adaptability to fast-paced work settings.

Application Tips:

• Highlight past experience in data-driven marketing roles.
• Demonstrate agility and growth mindset in professional scenarios.
• Emphasize communication skills and ability to work in collaborative settings.

ATS Keywords: Data-driven communications, project management, stakeholder management, communication skills, Agile methodology.

ASSUMPTION: Application process and tips are based on typical procedures for a role at this level in a large financial services firm.

🛠️ Tools & Technologies

• Jira for project management.
• Data analysis tools for strategic planning.
• Digital communication channels (eDM, SMS).

ASSUMPTION: Tools are inferred based on the job's emphasis on data-driven strategies and Agile practices commonly used in marketing.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused solutions.
• Commitment to innovation.
• Emphasis on integrity and responsibility.

Work Style:

• Collaborative and team-oriented.
• Dynamic and flexible adaptability.
• Solution-based and proactive mindset.

Self-Assessment Questions:

• Are you comfortable navigating regulatory requirements in communications?
• Do you thrive in a collaborative and dynamic environment?
• How do you adapt to changes and challenges in fast-paced settings?

ASSUMPTION: Cultural fit considerations are based on the values and work environment described by Commonwealth Bank and their focus on customer-centric services.

⚠️ Potential Challenges

• Navigating complex regulatory requirements.
• Balancing multiple stakeholder expectations.
• Maintaining communication alignment across diverse channels.
• Adapting to fast-paced changes in marketing technologies.

ASSUMPTION: Potential challenges are derived from typical issues faced by communications managers in heavily regulated sectors.

📈 Similar Roles Comparison

• This role requires more regulatory focus than general marketing manager positions.
• Higher interaction with data analytics compared to traditional marketing roles.
• Significant emphasis on cross-functional teamwork and stakeholder engagement.

ASSUMPTION: Role comparison assumptions are drawn from the specialized nature of regulatory communications within the broader marketing landscape.

📝 Sample Projects

• Development of a regulatory compliance email campaign.
• Implementation of a data-driven marketing strategy for personalized customer outreach.
• Collaboration on cross-department product awareness initiatives.

ASSUMPTION: Sample projects are inferred based on the responsibilities and cross-departmental integration mentioned in the job listing.

❓ Key Questions to Ask During Interview

• How does the team handle rapidly changing regulatory requirements?
• What are the biggest challenges currently faced by your team?
• Can you describe the company culture and team dynamics?
• What flexible work options are available for this role?
• How is success measured for this position?

ASSUMPTION: Interview questions are crafted to uncover expectations, team dynamics, and company culture relevant to prospective candidates.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare to provide examples of past data-driven marketing initiatives.
• Demonstrate your understanding of regulatory communications.
• Discuss your experiences with Agile methodologies and tools like Jira.
• Be ready to showcase stakeholder management and collaboration skills.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.