📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Heetch
🔹 Location: Algiers, Algeria
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing local and global marketing strategies
- Managing marketing campaigns across various channels
- Coordinating with internal teams to maintain brand consistency
- Working with data, product, and operations teams
- Piloting marketing budgets
ASSUMPTION: This role requires a strategic mindset, creativity, and strong organizational skills to manage multiple projects and teams effectively.
📋 Key Responsibilities
✅ Develop and execute local and global marketing strategies
✅ Launch and follow through on 360-degree campaigns (digital, terrain, press, partnerships)
✅ Track and analyze key performance indicators (KPIs) for marketing performance
✅ Manage and coordinate internal teams (social media, design, projects)
✅ Collaborate with data, product, and operations teams
✅ Ensure brand consistency across all countries and platforms
✅ Identify opportunities for visibility and coordinate public appearances
✅ Manage local and global marketing budgets
ASSUMPTION: This role involves a high degree of autonomy and requires strong initiative and decision-making skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 5 years of marketing experience, including at least 1 year in a managerial role
Required Skills:
- Proven experience in developing and executing marketing strategies
- Strong analytical skills and proficiency in KPI tracking
- Excellent team coordination and management skills
- Excellent communication and presentation skills
- Fluency in French and English
- Ability to work in an international environment
Preferred Skills:
- Experience in a startup or high-growth environment
- Knowledge of the ride-sharing industry
- Experience working with diverse teams and stakeholders
ASSUMPTION: Candidates with experience in managing marketing campaigns and teams in an international context will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Algeria with 5-10 years of experience, the estimated salary range is 150,000 - 250,000 DZD per year.
Benefits:
- Gold Clinic Card
- Additional vacation days
- Monthly PRIZY benefit
- 50% discount code for rides
- Free online training
- Free coffee and tea
- Snacks
- Seasonal office events
- Monthly Reverse Day event
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Information Technology & Services
Company Size: 201-500 employees
Founded: 2013
Company Description:
- Heetch is a ride-hailing app that operates in 7 countries across 2 continents
- The company started in Paris and has since expanded to Europe and Africa
- Heetch is committed to creating a more responsible and inclusive way of moving from one place to another
Company Specialties:
- Mobile application development
- Urban transportation
- Urban mobility
- Mobility and transport
- Ridesharing
- Ride-hailing services
Company Website: https://www.heetch.com/en/careers
ASSUMPTION: Heetch is a dynamic and growing company with a strong culture and a focus on responsible urban mobility.
📊 Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: Reports directly to the Country Manager Algeria
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities
- Opportunities to work on international projects and gain experience in a global context
- Possibility to move into a leadership role as the company continues to expand
ASSUMPTION: This role offers significant growth potential for the right candidate, both within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: On-site, with a hub global in Barcelona, Spain
Office Location(s): Algiers, Algeria
Geographic Context:
- Algiers is the capital and largest city of Algeria
- The city is known for its Mediterranean climate and rich cultural heritage
- Algiers is a major economic and political hub in North Africa
Work Schedule: Standard business hours, with flexibility for meetings and events
ASSUMPTION: The work environment at Heetch is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial screening with the hiring manager
- Skills test (technical assessment)
- Interview with the Country Manager Algeria
- Job offer
Key Assessment Areas:
- Marketing strategy and campaign management
- KPI tracking and analysis
- Team coordination and management
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements
- Demonstrate strong analytical skills and proficiency in KPI tracking
- Showcase experience working with diverse teams and stakeholders
- Prepare for behavioral and situational interview questions
ATS Keywords: Marketing strategy, campaign management, KPI tracking, team coordination, brand consistency, public speaking, budget management, online marketing, offline marketing, data collaboration, creativity, strategic thinking, organization, results orientation, bilingual communication
ASSUMPTION: The interview process at Heetch is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Design tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Make it happen
- Think different
- Be kind
- Play for the team
Work Style:
- Dynamic and fast-paced
- Collaborative and innovative
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing campaigns?
- Are you comfortable working in an international environment and collaborating with diverse teams?
- Do you thrive in a dynamic and fast-paced work environment?
ASSUMPTION: Candidates who align with Heetch's values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Managing multiple projects and teams simultaneously
- Working in an international context with diverse stakeholders
- Adapting to a dynamic and fast-paced work environment
- Balancing strategic thinking with day-to-day campaign management
ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager role in other industries, but with a focus on the ride-sharing and urban mobility sectors
- Heetch's international context offers unique opportunities for growth and exposure to diverse markets
- Candidates with experience in similar roles in other industries may find the transition to Heetch straightforward, while those from the ride-sharing industry may have a competitive advantage
ASSUMPTION: The unique aspects of this role, such as its international context and focus on urban mobility, set it apart from similar roles in other industries.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new service in a target market
- Analyzing KPI data to optimize marketing spend and improve campaign performance
- Coordinating with internal teams to ensure brand consistency across all marketing channels
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits into it?
- How does Heetch approach brand consistency across different markets and platforms?
- What are the biggest challenges facing the marketing department in the next 6-12 months, and how can this role help address them?
- How does Heetch support the professional development and growth of its marketing team members?
- What is the company's long-term vision for the marketing department, and how does this role contribute to it?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for the skills test and interview by brushing up on your marketing knowledge and reviewing Heetch's company culture and values
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
