📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Brookfield Asset Management
🔹 Location: Houston, Texas
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing overall community brand presentations and events
- Overseeing day-to-day operations of the Welcome Center
- Mentoring and coaching community representatives
- Building and maintaining relationships with builders, realtors, and customers
- Strategic planning and execution of marketing campaigns
ASSUMPTION: This role requires a balance of creative and strategic thinking, as well as strong interpersonal skills to effectively manage relationships and drive sales.
📋 Key Responsibilities
✅ Manage overall community brand presentations, including events, Welcome Center, CRM program, day-to-day builder relations, and realtor outreach
✅ Oversee day-to-day operations of the Welcome Center and management of Community Representatives
✅ Mentor community representatives to maintain high levels of customer service
✅ Steward the community brand at all touch points and create a passion for customer-focused community presentations
✅ Hire, coach, and retain effective staffing
✅ Maintain collateral management, manage office supplies and technology needs, and oversee website and CRM content
✅ Visit models regularly, plan builder meetings, and conduct presentations and tours for new builder reps
✅ Coordinate and host Realtor luncheons, attend networking events, and manage Realtor contact database
✅ Assist with community marketing events, resident special events, and community and builder signage
✅ Drive competition quarterly and manage Tochi, Brookfield’s lot inventory management system
✅ Assist with content creation for Midline social channels
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple priorities effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Advertising, Marketing, Communications, or a related field
Experience: 5+ years in Marketing or real estate
Required Skills:
- Superior oral and written communication skills
- Knowledge of online marketing, advertising, event planning, outdoor signage, and other advertising mediums
- Ability to multitask and work effectively with a variety of tasks and colleagues
- Experience managing and supervising people and multiple priorities
- Strong computer skills, including expert knowledge of Word, Excel, Power Point, and ability to learn other in-house computer programs easily
Preferred Skills:
- Experience in real estate and homebuilding
- Agency management experience
ASSUMPTION: Candidates with experience in real estate and homebuilding, as well as agency management experience, may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the Real Estate industry in Houston, TX)
Benefits:
- Competitive compensation
- Excellent extended medical, dental, and vision benefits beginning day 1
- 401(k) matching, vesting begins day 1
- Career development programs
- Charitable donation matching
- Paid Volunteer Hours
- Paid parental leave
- Family planning assistance including IVF, surrogacy, and adoptions options
- Wellness and mental health resources
- Pet insurance offering
Working Hours: Full-time, typically 40 hours per week, with flexibility for events and meetings as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically land development and homebuilding
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1924, with over 90 years of experience in the real estate industry
Company Description:
- Brookfield Asset Management is a leading global alternative asset manager with over $600 billion in assets under management
- The company offers a range of investment solutions across real estate, infrastructure, renewable power, and private equity
- Brookfield Residential, a subsidiary of Brookfield Asset Management, is a leading North American land developer and homebuilder with over 65 years of experience
Company Specialties:
- Real Estate (Office, Retail, Logistics, Multifamily, Hospitality, and Development)
- Infrastructure
- Renewable Power
- Private Equity
Company Website: brookfieldproperties.com
ASSUMPTION: Brookfield Asset Management's extensive experience and global presence provide a stable and supportive environment for employees to grow and succeed.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement
Reporting Structure: Reports directly to the Marketing Director
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Advancement to a senior marketing role or management position within the company
- Expansion of responsibilities to include additional communities or regions
- Opportunities to work on special projects or initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Corporate office with a casual and collaborative work environment
Office Location(s): Houston, Texas (10613 W. Sam Houston Pkwy. North, Suite 200)
Geographic Context:
- Houston is the fourth most populous city in the United States and a major hub for the energy industry
- The office is located in the northwest quadrant of Houston, near several major highways and amenities
- The area offers a mix of urban and suburban living options, with numerous parks, museums, and cultural attractions
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for events and meetings as needed
ASSUMPTION: The Houston office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or video interview with the marketing team
- Final interview with the marketing director
- Background check and offer
Key Assessment Areas:
- Marketing and communication skills
- Strategic thinking and planning
- Relationship-building and networking abilities
- Leadership and management skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight your experience with community branding, event planning, and CRM management
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of your marketing campaigns and their outcomes
- Research Brookfield Asset Management and Brookfield Residential to demonstrate your understanding of the company and its values
ATS Keywords: Marketing, Branding, Events, CRM, Community Management, Real Estate, Homebuilding, Builder Relations, Realtor Outreach, Customer Service, Team Management, Strategic Planning
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and communication skills, as well as their ability to manage relationships and drive sales.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, Power Point)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Passion: We are passionate about what we do and strive to be the best in our industry
- Integrity: We act with honesty and integrity in all our interactions
- Community: We foster a collaborative and inclusive work environment where everyone feels valued and respected
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success
- Adaptable: We embrace change and continuously seek to improve our processes and outcomes
- Customer-focused: We prioritize the needs and preferences of our customers and strive to exceed their expectations
Self-Assessment Questions:
- Do you share Brookfield Asset Management's passion for excellence and commitment to integrity?
- Are you comfortable working in a collaborative and inclusive team environment?
- Do you have a proven track record of driving sales and exceeding customer expectations in a marketing role?
ASSUMPTION: Candidates who align with Brookfield Asset Management's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Building and maintaining relationships with a diverse range of stakeholders, including builders, realtors, and customers
- Adapting to changes in the real estate market and adjusting marketing strategies accordingly
- Balancing the need for creativity and innovation with the need for consistency and brand adherence
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on community branding and management within the real estate industry
- This role requires a unique blend of marketing, sales, and customer service skills, as well as experience working with builders and realtors
- Career progression in this role may lead to opportunities in real estate development, property management, or other related fields
ASSUMPTION: Candidates with experience in real estate marketing or a related field may find this role particularly appealing and well-suited to their skills and interests.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new community
- Conducting market research to identify trends and opportunities in the real estate market
- Creating and implementing a CRM program to track customer interactions and preferences
- Planning and executing a community event or grand opening
- Managing the rebranding of an existing community to reflect changes in the market or customer preferences
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Marketing Manager in this role might undertake.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Midline community and how this role contributes to that vision?
- How does the marketing team collaborate with other departments, such as sales and operations, to ensure consistent and effective branding?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- Can you provide an example of a successful marketing campaign that the company has executed in the past, and what made it successful?
ASSUMPTION: These questions demonstrate your interest in the company's long-term success and your commitment to contributing to its goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in marketing, community branding, and event planning
- Prepare examples of your marketing campaigns and their outcomes to demonstrate your strategic thinking and problem-solving skills
- Research Brookfield Asset Management and Brookfield Residential to demonstrate your understanding of the company and its values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
