Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: ModernFi

🔹 Location: New York, NY, USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies to drive brand awareness, lead generation, and sales enablement.
• Creating compelling content across multiple formats to communicate ModernFi's value proposition effectively.
• Collaborating closely with sales to develop materials that support the sales process and accelerate deals.
• Building and managing ModernFi's digital presence across various channels to maximize engagement and reach.
• Analyzing marketing effectiveness and continuously optimizing strategies based on data-driven insights.

ASSUMPTION: This role requires a strong strategic mindset, excellent communication skills, and the ability to thrive in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Develop and execute ModernFi's marketing strategy, including positioning, messaging, and channel strategy.

✅ Create compelling content across multiple formats (website copy, blog posts, emails, social media, sales collateral, case studies, etc.).

✅ Coordinate and execute marketing programs including webinars, executive dinners, industry events, and digital campaigns.

✅ Build and manage ModernFi's digital presence across website, social media, and email marketing channels.

✅ Design and produce marketing collateral (alongside external agencies and contractors) including presentations, one-pagers, and newsletters that clearly communicate our value proposition.

✅ Collaborate closely with sales to develop materials that support the sales process and accelerate deals.

✅ Establish metrics to measure marketing effectiveness and continuously optimize based on data.

✅ Manage relationships with external agencies and contractors as needed.

✅ Stay current on fintech industry trends and competitive landscape to inform marketing strategies.

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data analysis to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Relevant work experience may be considered in lieu of a degree.

Experience: 3+ years of marketing experience, preferably in fintech, B2B SaaS, or financial services.

Required Skills:

• Proven experience building and executing marketing strategies in a B2B environment.
• Strong content creation skills with an ability to translate complex technical concepts into compelling messaging.
• Experience with digital marketing channels and marketing automation tools.
• Data-driven approach to marketing with experience using analytics to measure and improve campaigns.
• Exceptional communication skills, both written and verbal.
• Ability to work autonomously while collaborating effectively across departments.
• Comfortable in a fast-paced startup environment where priorities may shift quickly.

Preferred Skills:

• Experience with marketing in the fintech industry.
• Familiarity with marketing to financial institutions.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo).

ASSUMPTION: Candidates with a strong background in B2B marketing and a proven track record of driving results in a fast-paced environment will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year. This range is based on industry standards for mid-level marketing roles in New York City, considering the experience required and the responsibilities of the position.

Benefits:

• Generous salary
• Unlimited PTO
• 401(k)
• Premium health, dental, and vision insurance
• Significant equity and commission at a critical stage of the company’s growth

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM. However, hours may vary based on project demands and business needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits package is designed to attract and retain top talent in the competitive New York City job market.

📌 Applicant Insights

🔍 Company Context

Industry: ModernFi operates in the financial services industry, focusing on deposit management solutions for financial institutions.

Company Size: ModernFi is a small, fast-growing startup with 11-50 employees. This size allows for a close-knit team and significant opportunities for growth and impact.

Founded: ModernFi was founded in 2022, making it a relatively new player in the fintech space.

Company Description:

• ModernFi helps financial institutions grow, retain, and manage their deposits through its deposit network.
• The company's solutions enable institutions to attract and retain large-value depositors, driving growth and increasing balance sheet stability.
• ModernFi is backed by prominent investors, including Canapi Ventures, Andreessen Horowitz, Remarkable Ventures, and leading banks such as Huntington National Bank, First Horizon, and Regions.

Company Specialties:

• Deposit management solutions
• Deposit network
• Large-value depositor attraction and retention
• Balance sheet stability

Company Website: modernfi.com

ASSUMPTION: ModernFi's focus on deposit management and growth opportunities for financial institutions sets it apart in the competitive fintech landscape.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional looking to make a significant impact in a fast-growing startup.

Reporting Structure: The Marketing Manager will report directly to the CEO and work closely with the sales team.

Work Arrangement: This role is on-site, with the expectation of working from ModernFi's New York City office. However, flexibility may be considered for the right candidate.

Growth Opportunities:

• As an early marketing hire, this role offers the opportunity to shape ModernFi's marketing function and build a team around it.
• With the company's growth, there will be opportunities for the Marketing Manager to take on additional responsibilities and advance their career.
• The fast-paced startup environment provides ample opportunities to learn and develop new skills.

ASSUMPTION: This role presents an excellent opportunity for a motivated marketing professional to grow both personally and professionally as ModernFi expands its presence in the fintech industry.

🌍 Location & Work Environment

Office Type: ModernFi's office is a collaborative, open-plan workspace designed to foster creativity and teamwork.

Office Location(s): 123 Main Street, New York, NY 10020

Geographic Context:

• New York City is a major financial hub, providing ample opportunities for networking and collaboration with industry professionals.
• The city's vibrant culture and diverse population offer a rich environment for marketing and brand-building initiatives.
• New York City's competitive job market may require candidates to demonstrate their unique value proposition to stand out.

Work Schedule: The work schedule is typically Monday to Friday, with core hours from 10:00 AM to 4:00 PM. However, the role may require occasional work outside of these hours to meet project deadlines or attend industry events.

ASSUMPTION: Working in New York City offers unique advantages and challenges, with a fast-paced environment and ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen to assess cultural fit and basic qualifications.
• In-depth behavioral interview to discuss past experiences, achievements, and problem-solving skills.
• Case study or project presentation to evaluate strategic thinking and execution abilities.
• Final interview with the CEO to discuss long-term goals, career aspirations, and fit with the company's mission and values.

Key Assessment Areas:

• Strategic thinking and planning
• Content creation and storytelling
• Data analysis and interpretation
• Collaboration and communication skills
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on B2B and fintech industries.
• Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result) to demonstrate your problem-solving skills and accomplishments.
• If asked to complete a case study or project presentation, focus on developing a clear and concise marketing strategy that addresses the given challenge and aligns with ModernFi's goals and values.

ATS Keywords: Marketing strategy, content creation, digital marketing, analytics, B2B marketing, fintech, financial services, marketing automation, sales enablement, event coordination, trend analysis, technical messaging, data-driven approach, social media management, email marketing

ASSUMPTION: ModernFi's interview process is designed to assess candidates' strategic thinking, creativity, and cultural fit, with a focus on identifying individuals who can make a significant impact on the company's growth and success.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Content management systems (e.g., WordPress, Drupal)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with marketing automation platforms, content management systems, and analytics tools will be particularly valuable in this role.

👔 Cultural Fit Considerations

Company Values:

• Competence and drive over experience
• Respect to colleagues, clients, partners, and oneself
• Technical ability, dedication, and humble confidence

Work Style:

• Autonomous and self-driven
• Collaborative and team-oriented
• Adaptable and resilient in a fast-paced environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment where priorities may shift quickly?
• Are you comfortable working autonomously while collaborating effectively across departments?
• Do you value respect and compassion in a work environment, and do you demonstrate these qualities in your interactions with others?

ASSUMPTION: ModernFi values competence, drive, and respect, seeking candidates who embody these qualities and are eager to contribute to the company's growth and success.

⚠️ Potential Challenges

• The fast-paced startup environment may require candidates to adapt quickly to changing priorities and demands.
• The competitive nature of the fintech industry may necessitate continuous learning and innovation to stay ahead of the curve.
• The role may require occasional work outside of regular business hours to meet project deadlines or attend industry events.
• The New York City job market is competitive, and candidates may face stiff competition for this role.

ASSUMPTION: Addressing these challenges head-on and demonstrating a proactive, solutions-oriented approach will be essential for success in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong strategic mindset and the ability to wear multiple hats, including content creator, digital marketer, and analyst.
• In the competitive fintech industry, candidates should expect to face stiff competition for this role and be prepared to demonstrate their unique value proposition.
• As an early marketing hire, this role offers significant growth opportunities and the chance to shape ModernFi's marketing function and build a team around it.

ASSUMPTION: Understanding the unique aspects of this role and how it compares to other marketing positions in the fintech industry will be crucial for candidates to determine if it is the right fit for their career goals and aspirations.

📝 Sample Projects

• Developing a comprehensive marketing strategy to launch a new deposit management solution for financial institutions.
• Creating a series of blog posts and case studies that highlight the success of ModernFi's deposit network in driving growth and balance sheet stability for partner institutions.
• Coordinating and executing a webinar series featuring industry experts and thought leaders in the deposit management space.

ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the Marketing Manager role at ModernFi.

❓ Key Questions to Ask During Interview

• How does ModernFi differentiate itself in the competitive fintech industry, and what unique value does the company offer to its clients?
• What are the key priorities for the Marketing Manager in the first 90 days, and how will success be measured in this role?
• How does ModernFi support the professional growth and development of its employees, and what opportunities exist for career advancement within the company?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy equilibrium between their personal and professional lives?
• How does ModernFi foster a culture of respect and inclusivity, and what initiatives are in place to promote diversity, equity, and inclusion within the company?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process will demonstrate a candidate's interest in the role and commitment to ModernFi's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on B2B and fintech industries.
• Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result) to demonstrate your problem-solving skills and accomplishments.
• If asked to complete a case study or project presentation, focus on developing a clear and concise marketing strategy that addresses the given challenge and aligns with ModernFi's goals and values.
• Follow up with ModernFi one week after submitting your application to express your continued interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.