📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Good Tuesday
🔹 Location: Zelah, Cornwall, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing global marketing plans
- Executing multi-channel marketing campaigns
- Driving data-driven growth and customer engagement
- Leading and building a high-performing marketing team
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable growth and customer engagement.
📋 Key Responsibilities
✅ Develop and manage the global marketing plan, ensuring it aligns with key business objectives
✅ Build and execute multi-channel marketing campaigns across paid, organic, email, social, and influencer marketing
✅ Drive community engagement through content strategy, UGC, collaborations, and influencer marketing
✅ Optimize performance marketing channels and customer segmentation strategies
✅ Create marketing support packages for wholesale and retail partners
✅ Manage and grow a marketing team, supporting a culture of continuous learning and testing
✅ Work cross-functionally with product, operations, and sales to align marketing with broader company goals
ASSUMPTION: This role requires a mix of strategic planning, campaign execution, data analysis, and team management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record in a marketing role, ideally in a fast-growing e-commerce or consumer brand, with 5-10 years of experience
Required Skills:
- Proven expertise in digital marketing, with a strong focus on paid channels (Meta, Google Ads, Amazon Ads)
- Data-driven approach, with a deep understanding of LTV, CAC, ROAS, and retention strategies
- Strong brand and content marketing skills, with an eye for storytelling and creative direction
- Ability to manage a team, set clear OKRs and KPIs, and drive accountability
Preferred Skills:
- Experience in a startup or scale-up environment
- Knowledge of SEO and PR
- Fluency in additional languages
ASSUMPTION: While a Bachelor's degree is required, relevant experience and skills may be considered more important for this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £38,000 per year (based on experience and qualifications)
Benefits:
- Generous product allowance and discounts
- NEST pension scheme
- Ongoing training and development
- Healthy workplace pledge with annual health checks
- Ride share and cycle to work schemes
- Monthly personal budget for on-site cafes
- Eye care vouchers
- Weekly team lunch and regular team socials
- Paid volunteering opportunities
Working Hours: Full-time, with flexible work hours (core studio hours between 10am and 3pm)
ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role in the United Kingdom, with consideration for the company's size and location.
📌 Applicant Insights
🔍 Company Context
Industry: Design-led stationery and certified B Corp, focusing on creating beautiful tools for planning with purpose
Company Size: Small to medium-sized, with a focus on maintaining a collaborative and adaptable work environment
Founded: Not specified, but the company is growing fast and looking to expand its team
Company Description:
- Good Tuesday is a design-led stationery brand that creates beautiful tools to help people plan their time with purpose
- The company believes in using business as a force for good and is a certified B Corp
- Good Tuesday has a strong sense of purpose and is growing fast, looking for curious, kind, and capable people to help grow the company
Company Specialties:
- Design-led stationery products
- Sustainable and ethical business practices
- Community engagement and customer-centric approach
Company Website: Good Tuesday
ASSUMPTION: Good Tuesday is a purpose-driven company that prioritizes sustainability, community engagement, and customer-centric design in its products and business practices.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with the opportunity to grow and shape the marketing team
Reporting Structure: This role reports directly to the director and is responsible for managing a small marketing team
Work Arrangement: Full-time, on-site position with flexible work hours and a focus on maintaining a healthy work-life balance
Growth Opportunities:
- As the company grows, there will be opportunities to expand the marketing team and take on more responsibilities
- The role offers the chance to work closely with the director and have a significant impact on the company's growth and success
- Good Tuesday values continuous learning and testing, providing opportunities for professional development
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the opportunity to shape the company's marketing strategy.
🌍 Location & Work Environment
Office Type: Creative studio environment with a focus on collaboration and adaptability
Office Location(s): Lanteague Studios, Zelah, Cornwall
Geographic Context:
- Zelah is a small village in Cornwall, United Kingdom, with a population of approximately 1,000 people
- The office is located in a creative studio space, surrounded by other creative businesses and cafes
- The area offers a mix of rural and coastal living, with easy access to beaches, countryside, and nearby towns
Work Schedule: Full-time, with flexible work hours (core studio hours between 10am and 3pm) and a focus on maintaining a healthy work-life balance
ASSUMPTION: The work environment at Good Tuesday is collaborative, creative, and adaptable, with a focus on maintaining a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the director and other team members
- Final interview with the CEO
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and execution
- Data-driven approach and analytical skills
- Team management and leadership skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the company's mission and values in your application materials
- Prepare for behavioral and situational interview questions that focus on your marketing experience and skills
ATS Keywords: Marketing strategy, data-driven, customer engagement, performance marketing, team management, brand development, retention marketing, paid digital marketing, creative direction, collaboration, agility, leadership, problem-solving
ASSUMPTION: The application process at Good Tuesday is designed to assess candidates' marketing skills, strategic thinking, and cultural fit, with a focus on data-driven decision-making and team collaboration.
🛠️ Tools & Technologies
- Marketing automation and analytics tools (e.g., Google Analytics, HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: The specific tools and technologies used at Good Tuesday may vary, but the company prioritizes data-driven marketing and collaboration in its technology stack.
👔 Cultural Fit Considerations
Company Values:
- Customer First: The company exists for its customers and prioritizes their needs in all decision-making processes
- Caring: The company leads with empathy and treats all stakeholders with kindness, respect, and trust
- Raise the Bar: The company strives for excellence in all aspects of its business and encourages continuous improvement
- Honest & Accountable: The company communicates openly and takes responsibility for its actions, building trust through transparency and accountability
- Purposeful: The company acts with intention and focuses on high-impact work, challenging unnecessary complexity and building systems that last
Work Style:
- Collaborative: The company values teamwork and encourages cross-functional collaboration
- Adaptable: The company embraces change and encourages employees to be flexible and responsive to new challenges
- Customer-centric: The company prioritizes the needs and preferences of its customers in all decision-making processes
Self-Assessment Questions:
- Do you prioritize the needs of customers in your decision-making processes?
- Are you comfortable working in a fast-paced, adaptable environment?
- Do you thrive in a collaborative, team-oriented work environment?
ASSUMPTION: Good Tuesday values a customer-centric, collaborative, and adaptable work environment, with a focus on continuous improvement and high-impractice work.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
- The company is growing fast, which may present challenges in terms of maintaining a healthy work-life balance and managing change
- The role may require working with a diverse range of stakeholders, including customers, partners, and internal teams
- The company's focus on sustainability and ethical business practices may present unique challenges in sourcing materials and managing supply chains
ASSUMPTION: While Good Tuesday offers a unique and rewarding work environment, the role may present challenges in terms of managing multiple priorities, maintaining work-life balance, and navigating a fast-growing company.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position offers a unique focus on sustainability and ethical business practices, as well as a strong emphasis on customer-centric design
- The role offers a high degree of responsibility and autonomy, with the opportunity to shape the company's marketing strategy and grow the marketing team
- Compared to other roles in the design-led stationery industry, this position offers a unique focus on using business as a force for good and prioritizing sustainability and ethical business practices
ASSUMPTION: This role offers a unique combination of marketing strategy, customer-centric design, and sustainability-focused business practices, with a high degree of responsibility and autonomy.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new product line
- Conducting market research to identify new customer segments and tailor marketing efforts to meet their needs
- Creating and implementing a customer retention strategy to improve customer lifetime value and reduce churn
ASSUMPTION: These sample projects are intended to illustrate the types of marketing initiatives that the marketing manager may be responsible for, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into that plan?
- How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for professional development and growth within the marketing team?
- How does the company support work-life balance, and what resources are available to help employees manage their time effectively?
- What is the company's approach to sustainability and ethical business practices, and how does this role contribute to those efforts?
ASSUMPTION: These interview questions are designed to assess the company's marketing strategy, priorities, and culture, as well as the specific responsibilities and opportunities for growth in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Good Tuesday careers page
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on data-driven decision-making and customer-centric design
- Prepare for behavioral and situational interview questions that focus on your marketing experience and skills, as well as your alignment with the company's values and culture
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
