Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Capgemini

🔹 Location: Katowice, Śląskie, Poland

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 10, 2025

🔹 Experience Level: 6+ years

🔹 Remote Status: On-site (with hybrid option)

🚀 Job Overview

Key aspects of this role include:

• Managing end-to-end product and packaging innovation projects for a key CPG client
• Leading project kick-offs and facilitating stakeholder discussions
• Collaborating with cross-functional teams to drive process changes and continuous improvement
• Monitoring project progress and maintaining up-to-date records
• Conducting lessons-learned reviews and incorporating findings into future projects

ASSUMPTION: This role requires a high level of project management experience and strong stakeholder communication skills. The ideal candidate will have a proven track record in managing innovation projects within a CPG or FMCG environment.

📋 Key Responsibilities

✅ Manage end-to-end product and packaging innovation projects for a key CPG client, from concept development to launch

✅ Lead project kick-offs and facilitate discussions with all stakeholders

✅ Coordinate and facilitate project update meetings, lessons-learned sessions, and other project-related discussions

✅ Collaborate with cross-functional teams to drive process changes and continuous improvement

✅ Monitor project progress and maintain up-to-date records

✅ Conduct lessons-learned reviews and incorporate findings into future projects

✅ Guide and mentor innovation project managers and project coordinators

ASSUMPTION: The role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, advertising, communications, or a related field

Experience: 6+ years of experience in project management within a CPG or FMCG environment, with at least 4 years of product innovation and marketing experience

Required Skills:

• Proven track record of managing innovation projects to successful outcomes
• Strong knowledge of product and packaging innovation or new product development processes
• Excellent communication skills, with fluent English at min. C1 level
• Strong Excel and PowerPoint skills

Preferred Skills:

• Experience working with a key CPG client
• Familiarity with the consumer packaged goods (CPG) industry

ASSUMPTION: Candidates with experience in managing innovation projects for a key CPG client will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between PLN 15,000 - 20,000 gross per month, based on industry standards for a marketing manager with 6+ years of experience in the CPG/FMCG sector in Poland.

Benefits:

• Yearly financial bonus
• Private medical care with Medicover, with additional packages available on preferential terms
• Life insurance
• Access to NAIS benefit platform
• Award-winning development programs, such as Connected Manager
• Access to over 70 training tracks with certification opportunities on the NEXT platform
• Cutting-edge technology and partnerships with top global enterprises
• Hybrid working model, with a modern office and home office package (including laptop, monitor, and chair)

Working Hours: Full-time, with flexible hours and the option to work remotely one or two days per week

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and skills. The benefits listed are subject to change and may be updated based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Capgemini operates in the IT services and IT consulting industry, with a focus on digital transformation, cloud, data, AI, and generative AI solutions. The company partners with clients to address the entire breadth of their business needs, from strategy and design to operations.

Company Size: Capgemini is a large organization with over 314,000 employees globally, providing a diverse and dynamic work environment. This size allows the company to offer extensive resources and opportunities for professional growth.

Founded: Capgemini was founded in 1967 and has since grown into a global leader in its industry, with a strong heritage and deep expertise in technology and business consulting.

Company Description:

• Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world
• The company delivers end-to-end services and solutions, leveraging its market-leading capabilities in AI, generative AI, cloud, and data, combined with its deep industry expertise and partner ecosystem
• Capgemini is committed to responsible and diverse business practices, with a strong focus on sustainability and social impact

Company Specialties:

• Outsourcing
• Process Consulting
• Package-Based Solutions
• Custom Solution Development
• Application Management
• Artificial Intelligence
• Business Consulting
• Cloud
• Digital
• Managed Services
• Digital Transformation
• Innovation
• Intelligent Industry
• Sustainable IT
• and Generative AI

Company Website: www.capgemini.com

ASSUMPTION: Capgemini's extensive experience and global presence make it an attractive employer for marketing professionals seeking to work with a well-established and innovative company in the technology industry.

📊 Role Analysis

Career Level: This role is at the senior manager level, with the opportunity to grow into a director or similar leadership position within the marketing department or the broader organization.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing or a similar senior leader within the organization. They will oversee a team of project managers, coordinators, and other marketing professionals, depending on the specific organizational structure.

Work Arrangement: This role offers a hybrid work arrangement, with the option to work remotely one or two days per week. The specific work arrangement may be discussed and agreed upon with the hiring manager during the interview process.

Growth Opportunities:

• Capgemini offers award-winning development programs, such as Connected Manager, to support the growth and acceleration of employees' careers
• The company's extensive training tracks and certification opportunities on the NEXT platform provide employees with the chance to expand their skills and knowledge
• With over 314,000 employees globally, Capgemini offers numerous internal mobility opportunities for employees seeking to grow within the organization

ASSUMPTION: The Marketing Manager role at Capgemini presents significant growth opportunities for the right candidate, with the potential to advance within the marketing department or the broader organization.

🌍 Location & Work Environment

Office Type: Capgemini's office in Katowice, Śląskie, Poland, is a modern and ergonomic workspace designed to support productivity and collaboration. The office is equipped with state-of-the-art technology and amenities to ensure a comfortable and efficient work environment.

Office Location(s): The Capgemini office in Katowice is located in the heart of the city, providing easy access to public transportation and nearby amenities.

Geographic Context:

• Katowice is the capital of the Śląskie Voivodeship in southern Poland and is the largest city in the region, with a population of over 300,000
• The city is known for its rich history, cultural attractions, and vibrant nightlife
• Katowice is home to several universities and research institutions, contributing to its dynamic and innovative atmosphere

Work Schedule: The Marketing Manager role follows a hybrid work arrangement, with the option to work remotely one or two days per week. The specific work schedule may be discussed and agreed upon with the hiring manager during the interview process.

ASSUMPTION: The modern and ergonomic office space, combined with the hybrid work arrangement, provides employees with a flexible and comfortable work environment that supports productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Capgemini careers portal
• Phone or video screening with a member of the HR team
• Technical assessment or case study presentation, depending on the role
• Final interview with the hiring manager and/or other senior team members
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and the ability to manage multiple projects simultaneously
• Strong communication and stakeholder management skills

• Industry knowledge and familiarity with the consumer packaged goods (CPG) industry
• Cultural fit and alignment with Capgemini's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for the Marketing Manager role
• Demonstrate your understanding of the consumer packaged goods (CPG) industry and Capgemini's business by including relevant keywords and examples in your application materials
• Prepare for the interview by researching Capgemini's company culture, values, and recent projects, and be ready to discuss your fit for the role and the organization

ATS Keywords: Marketing Manager, CPG, FMCG, Project Management, Innovation, Stakeholder Communication, Consumer Packaged Goods, Product Development, Packaging Innovation, Excel, PowerPoint

ASSUMPTION: The application process for the Marketing Manager role at Capgemini may vary depending on the specific needs of the organization and the hiring manager. Applicants should be prepared to adapt their approach based on the feedback and guidance provided throughout the process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Project management tools (e.g., Asana, Trello, Jira)
• Consumer packaged goods (CPG) industry-specific software and platforms
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo)
• Design and prototyping tools (e.g., Sketch, Figma, Adobe XD)

ASSUMPTION: The specific tools and technologies required for the Marketing Manager role may vary depending on the organization's needs and the candidate's skillset. Applicants should be prepared to demonstrate their proficiency with relevant tools and technologies during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Honesty and integrity
• Boldness
• Trust and team spirit
• Modesty
• Humility
• Fun and responsibility

Work Style:

• Collaborative and team-oriented
• Agile and adaptable
• Results-driven and focused on continuous improvement
• Innovative and open to new ideas
• Customer-centric and committed to delivering exceptional client experiences

Self-Assessment Questions:

• How do you align with Capgemini's values, particularly 'boldness' and 'humility'?
• How do you approach working in a hybrid or remote work environment, and how do you ensure productivity and collaboration with your team?
• How do you balance innovation and risk-taking with a focus on delivering results and meeting project deadlines?

ASSUMPTION: Capgemini places a strong emphasis on cultural fit and values alignment, as these factors are critical to the company's success and employee satisfaction.

⚠️ Potential Challenges

• The Marketing Manager role may require managing multiple projects simultaneously, which can be challenging and stressful at times
• The consumer packaged goods (CPG) industry is highly competitive, and the role may involve working with demanding clients and tight deadlines
• The hybrid work arrangement may present challenges in maintaining work-life balance and ensuring productivity in a remote work environment
• The role may require occasional travel to client sites or other Capgemini offices, which can disrupt personal schedules and routines

ASSUMPTION: The Marketing Manager role at Capgemini presents unique challenges and opportunities for growth and development. Candidates should be prepared to address these challenges proactively and leverage them as learning experiences.

📈 Similar Roles Comparison

• The Marketing Manager role at Capgemini differs from similar roles in other organizations in its focus on managing end-to-end product and packaging innovation projects for a key CPG client
• The role requires a strong background in project management and stakeholder communication within the CPG or FMCG industry, which may set it apart from related marketing positions in other sectors
• The career path for a Marketing Manager at Capgemini may involve progression into director or similar leadership roles within the marketing department or the broader organization, providing opportunities for growth and advancement

ASSUMPTION: The Marketing Manager role at Capgemini is unique in its focus on managing innovation projects for a key CPG client, and candidates should be prepared to highlight their relevant experience and skills in this specific context.

📝 Sample Projects

• Managing the end-to-end development and launch of a new product line for a key CPG client, from concept development to market introduction
• Leading a cross-functional team to conduct market research and identify opportunities for product innovation and improvement within the CPG industry
• Collaborating with stakeholders to develop and implement a new packaging design for an existing product, with a focus on enhancing brand recognition and appeal

ASSUMPTION: The specific projects and responsibilities for the Marketing Manager role at Capgemini may vary depending on the organization's needs and the candidate's skillset. Applicants should be prepared to discuss their relevant experience and skills in the context of these sample projects.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing department and the organization's long-term goals?
• What are the most significant challenges facing the marketing team currently, and how can this role contribute to addressing them?
• How does Capgemini support the professional development and growth of its marketing employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the organization's needs and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for the Marketing Manager role at Capgemini
• Prepare for the interview by researching Capgemini's company culture, values, and recent projects, and be ready to discuss your fit for the role and the organization
• If selected for an interview, be prepared to present your thoughts on a marketing challenge or case study, demonstrating your problem-solving skills and industry knowledge
• Follow up with the hiring manager or HR representative within one week of the interview to inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.