📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: U.S. Bank
🔹 Location: Minneapolis, Minnesota, United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-30
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3+ days in-office)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading marketing strategy for deposit products
- Driving customer-centric, multi-channel marketing programs
- Collaborating with internal partners to implement joint marketing activities
- Identifying and communicating key performance indicators (KPIs)
- Negotiating contracts and activating vendor relationships
ASSUMPTION: This role requires a strategic, data-driven, and collaborative marketing leader with a proven track record in delivering results.
📋 Key Responsibilities
✅ Develop and lead marketing strategy for deposit products to maximize customer growth, retention, and engagement
✅ Identify and communicate KPIs to ensure marketing strategies yield positive ROI and modify strategies as necessary
✅ Collaborate with internal partners to implement joint marketing activities and identify new marketing opportunities
✅ Use segment-specific marketing strategies and media to launch marketing programs and products in collaboration with agencies, product, sales, and technical teams
✅ Successfully negotiate contracts and activate vendor relationships
✅ Adapt departmental plans and priorities to address agility, resource, and operational challenges
ASSUMPTION: This role requires strong organizational, interpersonal, and team-building skills, as well as excellent verbal, written, and presentation skills.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent work experience
Experience: Eight or more years of related experience in marketing and marketing strategy with a proven ability to deliver results
Required Skills:
- Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
- Strong organizational, interpersonal, and team-building skills
- Excellent verbal, written, and presentation skills
- Agility in thinking and delivery, along with proven ability to take direction in support of company goals
- Strong decision-making and problem-solving skills
- Proven ability to delegate and successfully manage multiple projects and assignments
- Proficient computer navigation skills using a variety of software packages
Preferred Skills:
- MBA or equivalent markers of high achievement
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $119,765.00 - $140,900.00 per year (based on the primary location of Minneapolis, MN)
Benefits:
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the primary location of Minneapolis, MN, and may vary based on the location of the role. The comprehensive benefits package includes incentive and recognition programs, equity stock purchase, and pension (all benefits are subject to eligibility requirements).
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees (mid-sized)
Founded: 1863 (as U.S. National Bank)
Company Description:
- U.S. Bank is a leading financial services company, offering a wide range of products and services, including retail and commercial banking, wealth management, investment services, and payment services
- The company serves millions of consumers, businesses, and institutions across the United States, Europe, and Asia
- U.S. Bank is committed to responsible banking and community engagement, focusing on sustainability, diversity, equity, and inclusion
Company Specialties:
- Retail banking
- Commercial banking
- Wealth management
- Investment services
- Payment services
Company Website: usbank.com
ASSUMPTION: U.S. Bank is a well-established financial institution with a strong focus on customer-centric banking and community engagement.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role
Reporting Structure: This role reports directly to the Head of Deposit Product Marketing
Work Arrangement: Hybrid (3+ days in-office)
Growth Opportunities:
- Potential advancement to a senior marketing role or management position within the marketing department
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Chance to develop expertise in deposit product marketing and expand industry knowledge
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and gain valuable experience in deposit product marketing.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Minneapolis, MN
Geographic Context:
- Minneapolis is the largest city in Minnesota and the 46th-largest city in the United States
- The city is known for its strong economy, driven by industries such as finance, healthcare, and technology
- Minneapolis offers a high quality of life, with a vibrant arts and culture scene, numerous parks, and a robust sports community
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3+ days in-office)
ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while the corporate headquarters location provides ample opportunities for networking and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Head of Deposit Product Marketing
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Collaboration and teamwork
- Communication and presentation skills
- Problem-solving and decision-making
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research U.S. Bank's marketing strategies and be ready to discuss how you can contribute to their continued success
ATS Keywords: Marketing strategy, deposit products, customer engagement, multi-channel marketing, KPIs, vendor relationships, collaboration, teamwork
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, strategic thinking, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in industry-standard marketing tools and technologies is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Put customers first
- Act with integrity
- Value differences
- Work together
- Reinvent with purpose
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and agile
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing strategies for deposit products?
- Are you comfortable working in a hybrid work environment, with a balance between in-office and remote work?
- Do you thrive in a collaborative, data-driven, and customer-centric work culture?
ASSUMPTION: U.S. Bank values a diverse and inclusive work environment, and candidates who align with the company's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Working with cross-functional teams and stakeholders to align marketing strategies and activities
- Adapting to changes in the market, competitive landscape, and regulatory environment
- Balancing the need for data-driven decision-making with the need for agility and speed
ASSUMPTION: This role presents unique challenges and opportunities for growth, and candidates who are adaptable, resilient, and proactive will be well-suited to succeed.
📈 Similar Roles Comparison
- Marketing Manager (Deposit Products) vs. Marketing Manager (Retail Banking):
- Deposit product marketing focuses on customer engagement and growth for deposit accounts, while retail banking marketing focuses on attracting and retaining retail banking customers
- Deposit product marketing may require more specialized knowledge of banking products and services, while retail banking marketing may require more extensive knowledge of consumer behavior and market trends
- Industry-specific context:
- Deposit product marketing in the financial services industry requires a deep understanding of banking regulations, competitive landscape, and customer financial behaviors
- Successful marketing strategies in this industry often focus on customer education, engagement, and retention, rather than acquisition
- Career path comparison:
- Marketing Manager (Deposit Products) is a mid-level to senior-level role, with potential career advancement to Director or Vice President of Marketing within the deposit products or broader marketing department
- Alternatively, candidates may pursue marketing roles in other lines of business, such as retail banking, wealth management, or payment services
ASSUMPTION: While this role shares similarities with other marketing manager positions, it also presents unique challenges and opportunities specific to deposit product marketing in the financial services industry.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to promote a new deposit product, resulting in a 20% increase in customer acquisition within the first six months
- Conducting market research and customer segmentation analysis to inform targeted marketing strategies, leading to a 15% increase in customer engagement and retention
- Collaborating with the product team to launch a new deposit product, including market positioning, messaging, and promotional materials, contributing to a successful product launch and achieving 95% of targeted customer acquisition within the first year
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute successful marketing strategies, conduct market research, and collaborate with cross-functional teams to achieve desired outcomes.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and stakeholders within the organization?
- What are the most significant challenges facing the deposit product marketing team, and how can this role address them?
- What opportunities are there for professional development and growth within this role and the broader marketing department?
- How does U.S. Bank support work-life balance and employee well-being, particularly in a hybrid work environment?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process will demonstrate the candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the U.S. Bank careers portal
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on deposit product marketing, customer engagement, and data-driven decision-making
- Prepare examples of successful marketing campaigns or projects you've led, with a focus on results and impact
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
