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Marketing Manager

Tremco CPG Inc.
Full-time
On-site
Burlington, Washington, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager

πŸ”Ή Company: Tremco CPG Inc.

πŸ”Ή Location: Burlington, WA

πŸ”Ή Job Type: Full time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 29, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Driving demand generation, customer acquisition, and revenue growth through multi-channel marketing campaigns
  • Developing strategic and business plans for the department and assisting with company plans
  • Executing marketing plans and programs to ensure the profit growth and expansion of company products and/or services
  • Collaborating with cross-functional teams to assess market needs and determine trade event participation
  • Leading the planning and execution of event initiatives to support brand visibility, product promotion, and sales growth

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and proficiency in various software applications to succeed.

πŸ“‹ Key Responsibilities

βœ… Develops strategic and business plans for department and assists with development of company plans

βœ… Establishes marketing goals to ensure share of market and profitability of products and/or services

βœ… Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services

βœ… Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize the effects of competitive activity

βœ… Responsible for successful launches of new products into the marketplace based on accepted marketing practices

βœ… Collaborates with Sales, Product, and Communications teams to assess market needs and determine trade event participation that aligns with strategic goals

βœ… Generates growth for the company based on accepted Strategic Marketing practices and programs

βœ… Leads the effort to enter new markets based on upfront analysis and testing

βœ… Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets

βœ… Communicates with outside external agencies on ongoing campaigns

βœ… Works with internal and contract writers and artists for copywriting, design, layout, paste-up, and production of promotional materials

βœ… Assists in research of pricing strategy for the organization which will result in the greatest share of the market over the long run

βœ… Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets

βœ… Evaluates market reactions to advertising programs to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions

βœ… Assists with conducting marketing surveys on current and new product concepts

βœ… Prepares marketing activity reports

βœ… Maintains compliance with industry regulations and company policies related to marketing communications, privacy, and accessibility

βœ… Performs other related duties as assigned

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work well under pressure to meet deadlines.

🎯 Required Qualifications

Education: Bachelor’s Degree in Business, Marketing, or related field required

Experience: Five years of Marketing experience required

Required Skills:

  • Budget control methods, policies, and procedures
  • Intermediate to advanced skills in Hubspot, Word, Excel, PowerPoint, Photoshop, Adobe Express, and Project Management software
  • Decision-making skills by considering the relative costs and benefits of potential actions and choosing the most appropriate one
  • Strong verbal and written communication skills
  • Ability to recognize, analyze, and solve a variety of problems
  • Ability to learn new software applications as required
  • Ability to work under pressure and meet close deadlines
  • Ability to set priorities and complete assignments on time
  • Ability to develop specific goals and plans to prioritize, organize, and accomplish work
  • Ability to communicate effectively in both oral and written form
  • Ability to travel up to 10% for annual events, trainings, or team meetings
  • Ability to pass a pre-employment background check

Preferred Skills:

  • Experience in the construction industry
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in the construction industry and/or additional language proficiency may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $93,000 - $105,000 annually

Benefits:

  • Medical
  • Dental
  • Vision
  • Life Insurance
  • Disability Coverage
  • Leaves of Absence
  • Paid Holidays
  • Paid Time Off
  • Employer Matching 401k
  • Company-Sponsored Pension

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role with 5-10 years of experience and may vary depending on the candidate's specific qualifications and the company's budget.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Construction. Tremco CPG is a manufacturer of roofing materials and services, construction sealants, glazing and gaskets, waterproofing systems, concrete admixtures and sealers, grouts and mortars, fire stopping systems, and a host of custom designed products, programs, and services dedicated to the worldwide construction and maintenance industry.

Company Size: 5,001-10,000 employees. As a large company, Tremco CPG offers opportunities for career growth and development, as well as a diverse and inclusive work environment.

Founded: 1928. Tremco CPG has a long history in the construction industry and has established itself as a trusted and reliable provider of building and maintenance products.

Company Description:

  • Tremco CPG is a leading provider of building and maintenance products, with a focus on unifying the industry's leading products into one total enclosure system
  • The company offers a wide range of products and services, including roofing materials and services, construction sealants, glazing and gaskets, waterproofing systems, concrete admixtures and sealers, grouts and mortars, fire stopping systems, and custom designed products, programs, and services
  • Tremco CPG is committed to providing high-quality products and exceptional customer service, with a focus on innovation, sustainability, and safety

Company Specialties:

  • Construction
  • Sealants
  • Waterproofing
  • Maintenance
  • Concrete
  • Roofing
  • Roofing Services
  • Building Maintenance
  • Weatherproofing
  • Chemicals
  • Manufacturing
  • Glazings
  • Gaskets
  • Admixtures
  • Fire Stopping
  • Grouts
  • and Mortars

Company Website: https://www.tremcocpg.com

ASSUMPTION: Tremco CPG's extensive product offerings and commitment to innovation make it an attractive employer for marketing professionals looking to make an impact in the construction industry.

πŸ“Š Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for career growth and development within the marketing department and the broader organization.

Reporting Structure: The Marketing Manager reports directly to the Director of Marketing and oversees Marketing Assistant(s).

Work Arrangement: This role is remote-friendly, with a preference for candidates located in Western time zones to better align with the team's core working hours.

Growth Opportunities:

  • Potential to advance to a Director or VP of Marketing role within the organization
  • Opportunities to lead cross-functional projects and teams
  • Chance to gain experience in event planning and management

ASSUMPTION: Candidates with strong leadership skills and a desire to grow within the organization may be particularly well-suited for this role.

🌍 Location & Work Environment

Office Type: Hybrid or remote-friendly. While the company has a headquarters in Beachwood, Ohio, this role can be performed remotely.

Office Location(s): 3735 Green Rd, Beachwood, Ohio 44122, US

Geographic Context:

  • The company's headquarters is located in Beachwood, Ohio, with additional offices and facilities across the United States and internationally
  • The company serves customers in various industries and markets, including commercial, industrial, and residential construction
  • The company's products are used in a wide range of applications, including new construction, renovation, and maintenance projects

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: Candidates who are comfortable working in a hybrid or remote environment and can manage their time effectively may be well-suited for this role.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screening to assess cultural fit and basic qualifications
  • In-depth behavioral interview to discuss past experiences and problem-solving skills
  • Final interview with the hiring manager to discuss career goals and fit within the team

Key Assessment Areas:

  • Strategic thinking and planning
  • Campaign execution and project management
  • Communication and collaboration skills
  • Problem-solving and analytical skills

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Be prepared to discuss specific marketing campaigns you've led or contributed to in the past
  • Demonstrate your understanding of the construction industry and Tremco CPG's products and services

ATS Keywords: Marketing strategy, campaign execution, product positioning, audience segmentation, performance tracking, demand generation, customer acquisition, revenue growth, market research, event planning, cross-functional collaboration, budget control, problem-solving

ASSUMPTION: Candidates who can demonstrate a strong track record of success in marketing roles and a solid understanding of the construction industry may be particularly competitive for this position.

πŸ› οΈ Tools & Technologies

  • Hubspot
  • Word
  • Excel
  • PowerPoint
  • Photoshop
  • Adobe Express
  • Project Management software

ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their expertise during the interview process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Customer Focus
  • Innovation
  • Sustainability
  • Safety

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Results-focused and accountable

Self-Assessment Questions:

  • Do you align with Tremco CPG's commitment to integrity and customer focus?
  • Are you comfortable working in a collaborative, data-driven environment?
  • Do you have a proven track record of success in marketing roles, with a focus on driving revenue growth and customer acquisition?

ASSUMPTION: Candidates who can demonstrate a strong fit with Tremco CPG's values and work style may be particularly well-suited for this role.

⚠️ Potential Challenges

  • Managing a remote team and ensuring effective communication and collaboration
  • Balancing multiple projects and priorities, often with tight deadlines
  • Adapting to changes in the market and competitive landscape
  • Working with external agencies and vendors to execute marketing campaigns

ASSUMPTION: Candidates with strong leadership, communication, and project management skills may be well-equipped to overcome these challenges.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other marketing manager positions in its focus on the construction industry and the company's extensive product offerings
  • Tremco CPG's size and resources provide opportunities for career growth and development not available at smaller organizations
  • This role may offer more exposure to event planning and management than other marketing manager positions

ASSUMPTION: Candidates with experience in the construction industry or a related field may find this role particularly appealing due to its unique focus and opportunities for growth.

πŸ“ Sample Projects

  • Developing and executing a multi-channel marketing campaign to launch a new product line
  • Conducting market research to identify new opportunities for growth and expansion
  • Planning and executing a trade event to showcase the company's products and services and drive sales growth

ASSUMPTION: Candidates with experience in these types of projects may be particularly well-suited for this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department?
  • How does Tremco CPG support the professional development and growth of its marketing team members?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Tremco CPG measure the success of its marketing campaigns and initiatives?
  • What are the biggest challenges facing the marketing department currently, and how can this role help address them?

ASSUMPTION: Candidates who ask thoughtful and insightful questions during the interview process may make a strong impression on the hiring manager.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant marketing experience and skills, using the ATS keywords provided
  • Prepare for the interview by researching Tremco CPG's products, services, and industry trends
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.