📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Eli Lilly and Company
🔹 Location: Taipei, Taiwan
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for Lilly's Consumer Health (CMH) products in Taiwan
- Collaborating with cross-functional teams to ensure global and regional commercialization strategies are embedded in local plans
- Building and sustaining relationships with key thought leaders in Taiwan
- Leading a core brand team to achieve operational objectives, including customer satisfaction, sales, and OPEX
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a high-pressure, ambiguous environment. The ideal candidate will have experience in consumer marketing, preferably in the pharmaceutical industry, and be fluent in English.
📋 Key Responsibilities
✅ Understanding market landscapes, competitor efforts, and patient/caregiver, physician, and payer needs in Taiwan
✅ Ensuring global and regional commercialization strategies are embedded in local plans
✅ Planning, developing, and delivering robust pre-launch assessments in line with global and regional milestones
✅ Building and sustaining relationships with key thought leaders in Taiwan
✅ Leading a core brand team, working effectively with cross-functional team members from medical, sales, regulatory, corporate affairs, finance, and market research
✅ Developing marketing materials, programs, and actions critical to a successful launch and commercialization beyond the launch
✅ Achieving operational objectives, including customer satisfaction, sales, and OPEX
✅ Focusing on customer experiences and establishing a culture of measurement, learning, and rapid adjustment across all functional customer touchpoints
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong leadership skills to inspire, engage, and lead a diverse group of people across multiple stakeholders and customer groups.
🎯 Required Qualifications
Education: Bachelor’s degree and above
Experience: Consumer marketing experience/capability in the pharmaceutical industry
Required Skills:
- Fluent in English communication
- Strategic thinking and commercial acumen
- Leadership skills (particularly in cross-functional collaboration, decision making, and leading without authority)
- Ability to thrive in a high-pressure and ambiguous environment
Preferred Skills:
- MBA or graduate degree
- Strong data and analytical skillset; understands leading and lagging metrics across Seek, Start, and Stay
ASSUMPTION: While an MBA or graduate degree is preferred, candidates with a strong track record in consumer marketing and relevant experience may still be considered.
💰 Compensation & Benefits
Salary Range: NT$1,200,000 - NT$1,800,000 per year (Estimated based on industry standards for a Marketing Manager with 5-10 years of experience in Taiwan)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition assistance
Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:30 PM (with a 1-hour lunch break)
ASSUMPTION: Salary range is estimated based on industry standards for a Marketing Manager with 5-10 years of experience in Taiwan. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees
Founded: 1876 (in the United States)
Company Description:
- Eli Lilly and Company is a global healthcare leader headquartered in Indianapolis, Indiana, with a presence in Taiwan for over 50 years
- Lilly Taiwan is committed to meeting the diverse needs of people with diabetes by offering a comprehensive and complementary portfolio of innovative solutions
- The company acts to ensure people are welcomed, valued, respected, and heard, fostering a diverse and inclusive work environment
Company Specialties:
- Pharmaceutical Development
- Pharmaceuticals
- Biotech
- Biopharmaceuticals
Company Website: www.lilly.com
ASSUMPTION: Eli Lilly and Company is a well-established pharmaceutical company with a strong global presence and a commitment to improving the lives of patients worldwide.
📊 Role Analysis
Career Level: Mid-level management (P4)
Reporting Structure: This role reports directly to the Associate Director, Marketing - CMH
Work Arrangement: On-site, full-time position with the possibility of hybrid work arrangements in the future
Growth Opportunities:
- Potential career progression to an Associate Director or Director role in Marketing
- Expansion of responsibilities to include additional brands or therapeutic areas
- Development of leadership and management skills through mentoring and training programs
ASSUMPTION: Growth opportunities will depend on individual performance, company needs, and the availability of suitable positions.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Taipei, Taiwan
Geographic Context:
- Taipei is the capital and largest city of Taiwan, with a population of approximately 2.7 million people
- The city offers a mix of traditional and modern culture, with a high quality of life and numerous entertainment, dining, and shopping options
- Taiwan has a subtropical climate, with mild winters and hot, humid summers
Work Schedule: Monday-Friday, 8:30 AM - 5:30 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and cross-functional teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Associate Director, Marketing - CMH
Key Assessment Areas:
- Marketing and consumer health experience
- Leadership and team management skills
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned
- Research Eli Lilly and Company and the Consumer Health (CMH) division to demonstrate your interest in the role and the company
ATS Keywords: Marketing Manager, Consumer Health, Taiwan, Pharmaceutical Industry, Strategic Planning, Cross-Functional Teamwork, Brand Management, Launch Capabilities
ASSUMPTION: The application process may vary depending on the hiring manager and the specific needs of the team. Applicants should be prepared to provide examples of their past marketing campaigns and their outcomes.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the company's global standards.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Respect for People
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving operational objectives
- Adaptable and able to thrive in a fast-paced, dynamic environment
Self-Assessment Questions:
- How do you embody Eli Lilly and Company's values of integrity, excellence, and respect for people in your daily work?
- How have you successfully led and managed cross-functional teams in the past, and how would you apply those skills in this role?
- How do you stay organized and focused in a fast-paced, dynamic work environment, and how do you prioritize your tasks and responsibilities?
ASSUMPTION: Applicants should be prepared to provide specific examples of how they embody Eli Lilly and Company's values and how their work style aligns with the company's culture.
⚠️ Potential Challenges
- Managing multiple stakeholders and customer groups with competing priorities
- Working in a fast-paced, dynamic environment with tight deadlines and high expectations
- Navigating a large, global organization with diverse teams and cultures
- Adapting to changes in the market, regulatory environment, or company priorities
ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a focus on collaboration and teamwork.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on Lilly's Consumer Health (CMH) products in Taiwan, requiring a deep understanding of the local market and consumer health landscape
- This role offers the opportunity to work in a global pharmaceutical company with a strong commitment to improving the lives of patients worldwide
- Career progression in this role may lead to opportunities in other therapeutic areas or regions, providing a diverse range of growth opportunities
ASSUMPTION: Applicants should consider their long-term career goals and how this role may fit into their overall professional development plan.
📝 Sample Projects
- Developing and implementing a successful product launch campaign for a new Consumer Health product in Taiwan
- Conducting market research and analysis to identify trends and opportunities in the Taiwanese consumer health market
- Collaborating with cross-functional teams to create and execute marketing materials and programs that drive customer engagement and brand loyalty
ASSUMPTION: These projects are intended to provide examples of the types of initiatives the Marketing Manager may be responsible for in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Lilly's Consumer Health products in Taiwan?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the hiring manager envision this role evolving over time, and what opportunities exist for growth and development?
- What are the most significant challenges facing the Consumer Health division in Taiwan, and how can this role address them?
- How does Eli Lilly and Company support the professional development and growth of its employees?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and that address any specific concerns or uncertainties they may have.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://lilly.wd5.myworkdayjobs.com/LLY/job/Taiwan-Taipei/Marketing-Manager_R-84652-1
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, and to demonstrate your fit for the role and the company
- Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned
- Research Eli Lilly and Company and the Consumer Health (CMH) division to demonstrate your interest in the role and the company
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
