📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Xsolla
🔹 Location: Georgia, Armenia, Cyprus
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving brand awareness and engagement through strategic marketing initiatives
- Building and maintaining impactful industry partnerships
- Leading end-to-end marketing campaigns and events
- Collaborating cross-functionally with various teams to align messaging and themes
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on regional marketing and industry connections.
📋 Key Responsibilities
✅ Plan and execute marketing initiatives with local industry associations, partners, and developer communities
✅ Organize and execute key Xsolla events to drive engagement and lead generation
✅ Collaborate with content and design teams to create digital content and branded assets for events and campaigns
✅ Conduct competitive analysis during industry events and drive brand awareness through consistent participation in key industry initiatives
✅ Generate Marketing Qualified Leads (MQLs) through campaigns and events, and monitor tool performance, funnel progression, and conversion metrics
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, brand communications, or partnerships, ideally in a tech or international B2B environment
Required Skills:
- Proven ability to plan and execute marketing campaigns in collaboration with external partners
- Experience in organizing and marketing support for events
- Understanding of lead generation, funnel metrics, and MQL qualification
- Strong skills in content coordination and localization
- Fluency in English (written and spoken) and Russian
Preferred Skills:
- Experience working closely with BD/Sales teams
- Familiarity with PR activities and external communications
- Proficiency in tools like Jira, Confluence, Atlas, and Zip
ASSUMPTION: Candidates with experience in the gaming industry or a related tech sector may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the tech sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
Working Hours: Full-time, typically 40 hours per week, with flexibility for event coverage as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Xsolla operates in the computer games industry, focusing on providing business solutions for game developers and publishers
Company Size: 1,001-5,000 employees (mid-size to enterprise)
Founded: 2005, with headquarters in Sherman Oaks, CA
Company Description:
- Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games
- Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization
- Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities
Company Specialties:
- Game payments
- Local payment solutions
- Online game monetization
- Microtransactions
- In-game payment solutions
Company Website: xsolla.com
ASSUMPTION: Working at Xsolla offers opportunities to collaborate with major gaming entities and contribute to the growth of the gaming industry.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and leadership
Reporting Structure: This role reports directly to the Regional Marketing Director and collaborates with various teams, including Product Marketing, Integrated Marketing, Events, PR, BD, and Product
Work Arrangement: On-site, with flexibility for remote work as needed for events and partnerships
Growth Opportunities:
- Expanding regional marketing efforts and team leadership
- Developing expertise in gaming industry trends and best practices
- Potential career progression into senior marketing or management roles
ASSUMPTION: This role offers opportunities for professional growth and development within the gaming industry.
🌍 Location & Work Environment
Office Type: Xsolla has multiple offices worldwide, with locations in Georgia, Armenia, Cyprus, and other countries
Office Location(s): 15260 Ventura Blvd, Suite 2230, Sherman Oaks, CA 91403, US (headquarters); Komsomolsky Ave., 1, Perm, 614000, RU; 13F, T412 Building 412, Seoul, Gangnam-gu 135-879, KR; Krausenstraße 9, Berlin, BE 10117, DE; and other locations
Geographic Context:
- Georgia, Armenia, and Cyprus offer unique cultural and linguistic environments, with a strong focus on regional marketing efforts
- Xsolla's global presence allows for collaboration with teams and partners across different time zones and cultures
- The gaming industry is a dynamic and rapidly growing sector, with opportunities for innovation and creativity
Work Schedule: Full-time, with flexibility for event coverage and partnership meetings as needed
ASSUMPTION: Working in a global gaming company offers unique challenges and opportunities for cultural exchange and collaboration.
💼 Interview & Application Insights
Typical Process:
- Resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the regional marketing director and other team members
- Final interview with the VP of Marketing or another senior leader
Key Assessment Areas:
- Marketing strategy and campaign planning
- Event management and logistics
- Cross-functional collaboration and communication skills
- Industry knowledge and passion for gaming
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Xsolla's mission and the role's requirements
- Prepare examples of successful marketing campaigns or events you've managed, focusing on regional or international initiatives
- Showcase your ability to adapt global messaging to resonate with local audiences
ATS Keywords: Marketing, Brand Communications, Partnerships, Event Marketing, Lead Generation, Content Coordination, Market Analysis, PR Activities, Campaign Execution, Competitive Research, Collaboration, Budget Management, CRM Management, Digital Content Creation, Localization, Public Speaking, Gaming Industry, Regional Marketing
ASSUMPTION: Xsolla's hiring process is designed to assess candidates' strategic thinking, tactical execution, and cultural fit within the gaming industry.
🛠️ Tools & Technologies
- Jira
- Confluence
- Atlas
- Zip
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Event management platforms (e.g., Eventbrite, Bizzabo)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Longevity
- Opportunity
- Vision
- Enjoy the game!
Work Style:
- Collaborative and cross-functional
- Strategic and creative
- Results-driven and data-informed
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you balance creativity with operational precision in your marketing campaigns?
- How do you adapt global messaging to resonate with local audiences in different regions?
- How do you measure the success of your marketing initiatives, and how do you use data to inform your strategies?
ASSUMPTION: Xsolla values candidates who align with their company values and can thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and events simultaneously
- Adapting to the unique cultural and linguistic environments of different regions
- Balancing global messaging with local relevance in marketing initiatives
- Collaborating effectively with various teams and stakeholders across different time zones
ASSUMPTION: These challenges offer opportunities for professional growth and development in a dynamic and global gaming company.
📈 Similar Roles Comparison
- This role differs from other marketing positions in its focus on regional marketing and industry partnerships within the gaming industry
- Gaming industry trends and best practices may vary from other tech sectors, requiring specialized knowledge and expertise
- Career progression in Xsolla may involve expanding regional marketing efforts and team leadership, rather than vertical advancement within a specific marketing function
ASSUMPTION: Understanding the unique aspects of this role within the gaming industry is crucial for successful application and onboarding.
📝 Sample Projects
- Planning and executing a regional marketing campaign to launch a new gaming platform in Europe
- Organizing a gaming conference in Asia, featuring keynote speakers and panel discussions on industry trends and best practices
- Developing and implementing a lead generation strategy for a gaming event series, targeting developers and industry professionals
ASSUMPTION: These sample projects highlight the strategic and tactical aspects of the Marketing Manager role at Xsolla.
❓ Key Questions to Ask During Interview
- How does Xsolla support the growth and development of its marketing team members?
- What are the most successful marketing campaigns or events that the regional marketing team has executed in the past year?
- How does Xsolla measure the impact of its marketing initiatives on brand awareness, engagement, and lead generation?
- What opportunities exist for collaboration with other teams and stakeholders within Xsolla and the broader gaming industry?
- How does Xsolla foster a culture of innovation and creativity within its marketing efforts?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to Xsolla's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or events you've managed, focusing on regional or international initiatives
- Follow up with the hiring manager one week after submission to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
