Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Acolad

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Hybrid (3 days in office)

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 1-3 years

🔹 Remote Status: On-site with flexible home-office policy

🚀 Job Overview

Key aspects of this role include:

• Executing integrated marketing programs aligned with business objectives and regional sales targets
• Implementing demand generation campaigns and driving pipeline growth
• Deploying multi-channel marketing initiatives tailored to local market needs
• Collaborating closely with sales and account teams to support client acquisition, retention, and upsell opportunities

ASSUMPTION: This role requires a strong focus on revenue and local market relevance, with a balance between global strategy and local execution.

📋 Key Responsibilities

✅ Execute integrated marketing programs, in alignment with core business objectives and regional sales targets, with a strong focus on revenue.

✅ Implement demand generation campaigns and drive pipeline growth through optimized execution.

✅ Deploy multi-channel marketing initiatives — including content, SEO, paid media, email, events, and partnerships — tailored to local market needs, within the framework of global strategy.

✅ Create and adapt content to ensure local relevance and consistency

✅ Monitor, analyze, and report on key marketing KPIs and insights to optimize execution and share best practices across teams.

✅ Ensure consistency in branding, messaging, and campaign execution.

✅ Collaborate closely with sales and account teams to support client acquisition, retention, and upsell opportunities.

✅ Utilize marketing automation and CRM tools to execute campaigns and track performance.

✅ Stay informed on industry trends, competitor activity, and marketing innovations within the French market.

ASSUMPTION: This role requires a mix of strategic planning, tactical execution, and analytical skills to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1-3 years of experience in a marketing role, preferably in a B2B or international environment

Required Skills:

• Fluent/Native in French and Good English (both written and spoken)
• Proven experience in executing multi-channel marketing campaigns
• Good understanding of demand generation principles and lead management processes
• Familiarity with marketing automation platforms and CRM systems
• Strong analytical skills with the ability to track KPIs and report actionable insights
• Excellent organizational skills and attention to detail; able to manage multiple projects and deadlines
• Team-oriented with strong collaboration skills, especially in a cross-functional and international context
• Adaptability and willingness to apply centrally defined strategies to local markets with precision and consistency

Preferred Skills:

• Experience with localization or translation industry
• Knowledge of AI solutions and their application in marketing

ASSUMPTION: Candidates should have a strong foundation in marketing principles and be comfortable working in a dynamic, international environment.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated, based on experience level and market standards)

Benefits:

• Ticket resto & mutuelle & 50% Pass Navigo & 13 RTTs
• Office based in Paris area (Boulogne)
• Flexible home-office policy
• Dynamic work environment with opportunities for career growth
• Intense onboarding & weekly one-to-one mentoring
• Great collaboration between international teams

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on market standards for a Marketing Manager with 1-3 years of experience in the Paris area.

📌 Applicant Insights

🔍 Company Context

Industry: Translation and Localization. Acolad is a global leader in content and language solutions, empowering organizations to be local anywhere by cleverly blending human creativity with technology.

Company Size: 1,001-5,000 employees. Acolad offers a large, diverse work environment with opportunities for growth and collaboration.

Founded: 1995. Acolad started as a family business in France and has since grown into a global beacon of language and content innovation.

Company Description:

• Acolad is a global leader in content and language solutions, empowering organizations to be local anywhere by cleverly blending human creativity with technology.
• The company started as a family business in France in 1995 and has since grown into a global beacon of language and content innovation.
• Acolad's strategic journey, marked by thoughtful acquisitions and a focus on core strengths, illustrates its commitment to excellence.

Company Specialties:

• Content and Language Solutions
• AI Solutions
• Translation
• Localization
• Interpreting
• Transcription
• Global Marketing
• Multimedia
• Translation Technology
• Localization Consulting
• and Life Sciences Language Solutions

Company Website: https://www.acolad.com

ASSUMPTION: Acolad's extensive experience and global presence make it an attractive employer for marketing professionals seeking international exposure and growth opportunities.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for career growth within the marketing department and across the organization.

Reporting Structure: The Marketing Manager will report directly to the Marketing Director and work closely with sales and account teams.

Work Arrangement: Hybrid, with 3 days in the office and flexible home-office policy.

Growth Opportunities:

• Progression to a senior marketing role or management position within the marketing department
• Expansion into other areas of the business, such as sales or product management
• International career opportunities, given Acolad's global presence

ASSUMPTION: This role offers strong potential for career growth and development within a dynamic, international organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the Paris area (Boulogne)

Office Location(s): 11, Rue Lazare Hoche, Boulogne-Billancourt, Île-de-France 92100, FR

Geographic Context:

• Paris is a major global city with a vibrant business environment and a large talent pool
• The Boulogne area offers easy access to public transportation and amenities
• Paris is known for its high cost of living, but offers excellent cultural and professional opportunities

Work Schedule: Full-time, with flexible home-office policy

ASSUMPTION: The Paris office location provides a dynamic work environment with access to a diverse talent pool and international business opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the Marketing Director and/or other team members
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Marketing strategy and campaign planning
• Analytical skills and data-driven decision-making
• Collaboration and communication skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of Acolad's business and the role's requirements in your application materials
• Prepare examples of successful marketing campaigns you've executed, focusing on results and impact

ATS Keywords: Marketing, Demand Generation, Lead Management, Content Creation, SEO, Paid Media, Email Marketing, Event Management, CRM, Analytical Skills, Organizational Skills, Collaboration, Adaptability, Marketing Automation, B2B Marketing, International Marketing, Localization, Translation

ASSUMPTION: Acolad's recruitment process is designed to assess candidates' marketing skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot)
• CRM systems (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Acolad uses industry-standard marketing and project management tools to support its marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Expertise and innovation
• Collaboration and teamwork
• Integrity and respect
• Agility and adaptability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change
• International and multicultural

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with Acolad's global objectives while remaining relevant to local markets?
• How do you stay informed about industry trends and competitor activity, and how do you incorporate this knowledge into your marketing strategies?
• How do you balance tactical execution with strategic planning and analysis in your marketing approach?

ASSUMPTION: Acolad values candidates who are adaptable, collaborative, and results-driven, with a strong focus on customer-centricity and global relevance.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Balancing global strategy with local market relevance
• Keeping up with industry trends and competitor activity in the French market
• Collaborating effectively with international teams and stakeholders
• Meeting and exceeding revenue targets and KPIs

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a customer-centric mindset to overcome.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on revenue generation and local market relevance, with a balance between global strategy and local execution.
• In the localization industry, marketing managers must have a strong understanding of both global and local market dynamics to drive successful campaigns.
• Career progression in this role may involve expanding into other areas of the business, such as sales or product management, or taking on leadership responsibilities within the marketing department.

ASSUMPTION: This role offers unique opportunities and challenges within the localization industry, requiring a strong balance of strategic and tactical marketing skills.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new AI-powered localization platform in the French market
• Conducting market research and analysis to identify trends and opportunities in the French localization industry
• Collaborating with sales and account teams to create targeted marketing materials and campaigns to support client acquisition and retention

ASSUMPTION: These sample projects illustrate the strategic and tactical marketing skills required for success in this role.

❓ Key Questions to Ask During Interview

• How does Acolad support the growth and development of its marketing professionals?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Acolad measure and track the success of its marketing campaigns, and how are these metrics used to inform future strategies?
• What opportunities are there for career growth and development within the marketing department and across the organization?
• How does Acolad foster a collaborative and inclusive work environment, particularly in an international context?

ASSUMPTION: These questions help candidates assess the role's fit with their career goals and expectations, as well as Acolad's commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, emphasizing your ability to drive revenue growth and local market relevance
• Prepare examples of successful marketing campaigns you've executed, focusing on results and impact
• Follow up with the Acolad HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.