Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: ANDRITZ AG

🔹 Location: Foshan, Guangdong, China

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining clear and compelling positioning and messaging for target audiences
• Ensuring consistency in messaging across all marketing channels
• Developing and executing global go-to-market (GTM) strategies for new product launches or updates
• Leading global product launch initiatives and managing timelines, resources, and communication for successful product introductions

ASSUMPTION: This role requires a strong understanding of global marketing strategies and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Define clear and compelling positioning and messaging that resonates with target audiences

✅ Ensure consistency in messaging across all marketing channels

✅ Develop and execute global go-to-market (GTM) strategies for new product launches or updates

✅ Lead global product launch initiatives, ensuring all teams are aligned and prepared

✅ Manage timelines, resources, and communication for a successful product introduction globally

✅ Create sales collateral such as product brochures, presentations, and case studies to support the sales team

✅ Conduct product training together with PdM for sales teams to ensure they understand the product’s value proposition

✅ Support gathering customer feedback and analyzing feedback for product improvements

✅ Plan and execute global marketing campaigns (email, digital, events, etc.) to drive awareness, engagement, and product adoption

✅ Monitor campaign performance and make adjustments to optimize results

✅ Work closely with product development, sales, customer success, and other teams to ensure product alignment with market needs

✅ Coordinate with designers and content creators to develop marketing assets

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, communications, or a related field

Experience: 3-5 years of experience in product marketing or a related field

Required Skills:

• Proficient in design software (In Design, AI, photoshop, etc.)
• Fluent English, spoken and written
• Familiar with MS office, especially good at PowerPoint
• Cross-functional collaboration experience working with product management, sales, and other teams

Preferred Skills:

• Experience working in a global organization
• Familiarity with marketing automation tools

ASSUMPTION: Candidates with experience in the machinery manufacturing industry or related industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Foshan, Guangdong, the estimated salary range is CNY 300,000 - 450,000 per year. This estimate takes into account the candidate's experience level and the company's size and industry.

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM) and occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: ANDRITZ operates in the machinery manufacturing industry, focusing on a broad range of products and solutions for various industries and end markets. The company is a global market leader in pulp & paper, metals, hydropower, and environment & energy.

Company Size: ANDRITZ is a large organization with over 30,000 employees and more than 280 locations in over 80 countries. This size offers opportunities for career growth and exposure to diverse projects.

Founded: ANDRITZ was founded in 1853 and has since grown into a global technology group based in Austria.

Company Description:

• ANDRITZ offers innovative plants, equipment, systems, services, and digital solutions for various industries
• The company aims to make a significant contribution to a sustainable future through its extensive portfolio of sustainable products and solutions
• ANDRITZ is committed to technological leadership and global presence, focusing on long-term profitable growth

Company Specialties:

• Hydro
• Pulp & Paper
• Metals
• Separation
• Automation
• Pumps
• Feed and Biofuel
• Nonwoven and Textile
• Recycling
• Environmental solutions
• Marine/Offshore
• Panelboard
• Thermal power
• Wedge wire and perforation

Company Website: https://www.andritz.com

ASSUMPTION: ANDRITZ's diverse portfolio and global presence provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth into senior marketing or management positions.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing or a similar role and may oversee junior marketing team members or external agencies.

Work Arrangement: This is an on-site position, requiring the candidate to work from ANDRITZ's Foshan office. However, occasional remote work may be possible depending on the company's policies and the candidate's specific needs.

Growth Opportunities:

• Expanding responsibilities based on performance and company needs
• Transitioning into a senior marketing role or a management position
• Gaining experience working on global marketing campaigns and product launches

ASSUMPTION: The specific growth opportunities available to the successful candidate will depend on the company's future needs and the candidate's performance in the role.

🌍 Location & Work Environment

Office Type: ANDRITZ's Foshan office is a modern, professional environment with collaborative workspaces and state-of-the-art technology.

Office Location(s): Foshan, Guangdong, China

Geographic Context:

• Foshan is a major city in Guangdong province, located in southern China
• The city is known for its manufacturing industry and has a subtropical climate
• Foshan offers a mix of urban and cultural attractions, with easy access to nearby cities like Guangzhou and Hong Kong

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with occasional overtime as needed for product launches or campaigns.

ASSUMPTION: The work environment at ANDRITZ's Foshan office is dynamic and collaborative, with a strong focus on teamwork and cross-functional collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other team members
• Final interview with the Head of Marketing or a similar role

Key Assessment Areas:

• Marketing strategy and planning
• Cross-functional collaboration and communication skills
• Product marketing experience and knowledge
• Cultural fit and alignment with ANDRITZ's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or product launches you've worked on in the past
• Research ANDRITZ's products and services to demonstrate your understanding of the company and its offerings

ATS Keywords: Product marketing, global go-to-market strategy, cross-functional collaboration, marketing campaigns, customer feedback, sales collateral, product launch

ASSUMPTION: The interview process at ANDRITZ is designed to assess the candidate's marketing skills, experience, and cultural fit, as well as their ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• Design software (In Design, AI, photoshop, etc.)
• MS Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., Marketo, HubSpot, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current technology stack and the candidate's specific needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Performance-driven
• Responsibility
• Integrity

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work
• Adaptable and open to feedback and continuous learning

Self-Assessment Questions:

• How do you align with ANDRITZ's company values, and how have you demonstrated these values in your previous roles?
• Describe a time when you had to work with cross-functional teams to achieve a common goal. How did you ensure effective communication and collaboration?
• How do you approach continuous learning and professional development in your current role, and how would you apply this approach at ANDRITZ?

ASSUMPTION: ANDRITZ values candidates who are passionate about their work, committed to delivering high-quality results, and eager to collaborate with cross-functional teams.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with cross-functional teams across different time zones and cultures
• Adapting to a fast-paced and dynamic work environment
• Balancing the need for global consistency in messaging with local market nuances

ASSUMPTION: The specific challenges faced by the successful candidate will depend on the company's future needs and the candidate's performance in the role.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a stronger emphasis on global go-to-market strategies and cross-functional collaboration
• In the machinery manufacturing industry, marketing managers may face unique challenges related to technical products and B2B marketing strategies
• Career paths for marketing managers in this industry may include transitions into senior marketing roles, management positions, or specialized product marketing roles

ASSUMPTION: The specific comparisons between this role and similar roles will depend on the candidate's unique qualifications, experience, and career goals.

📝 Sample Projects

• Developing and executing a global go-to-market strategy for a new product launch in the pulp & paper industry
• Conducting customer research and analyzing feedback to inform product improvements and marketing strategies
• Creating sales collateral and conducting product training for the sales team to support the launch of a new metal processing solution

ASSUMPTION: The specific projects assigned to the successful candidate will depend on the company's future needs and the candidate's performance in the role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
• How does ANDRITZ support the professional development and growth of its marketing team members?
• What are the most important qualities and skills for success in this role, and how do they align with my own strengths and experiences?
• How does ANDRITZ approach cross-functional collaboration and communication, and what are the expectations for this role in that regard?

ASSUMPTION: The specific questions asked during the interview will depend on the candidate's unique qualifications, experience, and career goals, as well as the company's future needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or product launches you've worked on in the past
• Research ANDRITZ's products and services to demonstrate your understanding of the company and its offerings
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.