Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Reperio Health

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving growth, lifecycle, and performance campaigns
• Managing and optimizing marketing tech stack
• Collaborating cross-functionally to ensure measurable and impactful campaigns
• Supporting ABM and outbound efforts with personalized campaign components
• Setting up, monitoring, and reporting on campaign performance

ASSUMPTION: This role requires a strong background in B2B SaaS or healthtech marketing, with a focus on campaign execution and optimization.

📋 Key Responsibilities

✅ Own campaign execution across lifecycle, email, paid, and partner channels

✅ Manage and optimize marketing tech stack (HubSpot, Reply.io, ZoomInfo, Mployer, Canva, Figma, LinkedIn Ads, etc.)

✅ Support lifecycle nurture programs and ABM/outbound efforts

✅ Collaborate on paid performance strategy and UTM structures

✅ Set up, monitor, and report on campaign performance

✅ Own campaign QA and marketing ops hygiene

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-4 years in a growth, lifecycle, or marketing ops/programs role, ideally in B2B SaaS or healthtech

Required Skills:

• Proficient in HubSpot (or similar marketing automation tools)
• Familiarity with campaign performance metrics (CTR, CVR, CPL, CAC, etc.) and marketing attribution
• Proactive, systems thinker with a creative and out-of-the-box mindset
• Self-starter who thrives in fast-paced, scrappy environments

Preferred Skills:

• Experience with specific marketing tools mentioned in the job description
• Familiarity with healthtech industry trends

ASSUMPTION: Candidates should have a strong foundation in marketing automation and campaign performance metrics.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 2-5 years of experience in B2B SaaS or healthtech)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible PTO
• Paid holidays

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services (specifically, health screening and preventive care)

Company Size: Small (11-50 employees) - Offers a close-knit team environment with opportunities for growth and impact

Founded: 2020 - Reperio Health is a relatively new company with a focus on innovative, at-home health screening solutions

Company Description:

• Reperio Health offers the world's only at-home preventive care kit with instant bloodwork results
• The company aims to revolutionize preventive care and employee wellness through accessible, convenient, and accurate health screenings
• Reperio Health is committed to improving overall health and well-being by making preventive care more accessible and engaging

Company Specialties:

• Health screening
• Wellness assessment
• Biometric testing
• Employee wellness
• Preventive care
• On-demand healthcare

Company Website: Reperio Health

ASSUMPTION: Reperio Health's focus on preventive care and wellness presents unique marketing challenges and opportunities.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers significant responsibility and growth potential within the marketing department

Reporting Structure: Reports directly to the Head of Marketing, with cross-functional collaboration with sales, product, and other departments

Work Arrangement: Fully remote with flexible hours - Allows for a healthy work-life balance and the ability to work from anywhere

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Chance to gain experience in various aspects of marketing, including strategy, execution, and optimization
• Opportunity to work closely with the Head of Marketing and learn from an experienced mentor

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and advance within the company.

🌍 Location & Work Environment

Office Type: Fully Remote - No physical office required, allowing for a flexible work environment

Office Location(s): Portland, OR (Headquarters)

Geographic Context:

• Reperio Health is based in Portland, OR, but operates remotely, allowing for a diverse and distributed team
• The company's focus on preventive care and wellness is relevant to a wide range of geographic locations
• Reperio Health's remote work policy enables employees to live and work from various locations across the United States

Work Schedule: Flexible hours with a focus on results and output - Encourages a healthy work-life balance

ASSUMPTION: Reperio Health's fully remote work environment offers candidates the flexibility to work from anywhere in the United States.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Hiring Manager
• Technical assessment or case study
• Final interview with the Head of Marketing and/or other team members
• Background check and offer

Key Assessment Areas:

• Campaign execution and optimization skills
• HubSpot proficiency and marketing automation experience
• Collaboration and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant campaign management experience and results in your resume
• Tailor your cover letter to demonstrate your understanding of Reperio Health's mission and values
• Prepare for behavioral and situational interview questions focused on campaign strategy, execution, and optimization
• Be ready to discuss your approach to marketing performance metrics and data-driven decision making

ATS Keywords: Marketing Manager, Campaign Management, HubSpot, Marketing Automation, Growth Marketing, Lifecycle Marketing, Performance Metrics, ABM, Outbound Marketing, Marketing Operations

ASSUMPTION: Reperio Health's interview process is designed to assess both technical skills and cultural fit, with a focus on campaign management and optimization.

🛠️ Tools & Technologies

• HubSpot
• Reply.io
• ZoomInfo
• Mployer
• Canva
• Figma
• LinkedIn Ads

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are integral to Reperio Health's marketing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation - Reperio Health values creativity and continuous improvement in all aspects of the business
• Accessibility - The company is committed to making preventive care more accessible and convenient for all individuals
• Empathy - Reperio Health prioritizes understanding and supporting the needs of its customers and employees

Work Style:

• Collaborative - Reperio Health encourages cross-functional collaboration and teamwork
• Flexible - The company offers flexible work arrangements and prioritizes results over strict hours
• Data-driven - Reperio Health makes decisions based on data and analytics, with a focus on continuous optimization

Self-Assessment Questions:

• Do you have experience with HubSpot or similar marketing automation tools?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a fast-paced, collaborative environment and enjoy working on multiple projects simultaneously?

ASSUMPTION: Reperio Health's culture values innovation, accessibility, and empathy, with a focus on collaboration, flexibility, and data-driven decision making.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Keeping up with the latest marketing trends and best practices
• Ensuring high deliverability and clean CRM data in a remote work environment
• Balancing campaign execution and optimization with strategic planning and collaboration

ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and time management skills.

📈 Similar Roles Comparison

• Marketing Manager vs. Growth Marketing Manager - Both roles focus on driving growth and optimizing campaigns, but the Growth Marketing Manager may have more responsibility for strategic planning and collaboration
• Industry-specific context - Reperio Health's focus on preventive care and wellness presents unique marketing challenges and opportunities
• Career path comparison - This role offers significant growth potential, with the opportunity to advance within the company or transition into a leadership role

ASSUMPTION: This role is similar to other Marketing Manager positions, but with a unique focus on preventive care and wellness within the healthtech industry.

📝 Sample Projects

• Developing and executing a multi-channel campaign to launch a new at-home health screening product
• Optimizing email marketing campaigns to improve open rates and conversions
• Collaborating with the sales team to create personalized ABM campaigns for target accounts

ASSUMPTION: These sample projects demonstrate the variety of responsibilities and initiatives that the Marketing Manager may undertake at Reperio Health.

❓ Key Questions to Ask During Interview

• How does Reperio Health approach campaign strategy and planning?
• Can you describe the team structure and dynamics within the marketing department?
• What are the most important qualities and skills for success in this role, according to the Head of Marketing?
• How does Reperio Health support the growth and development of its marketing team members?
• What are the biggest challenges and opportunities facing the marketing department in the next year?

ASSUMPTION: These interview questions are designed to provide insight into Reperio Health's marketing strategy, team dynamics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant campaign management experience and skills
• Write a cover letter that demonstrates your understanding of Reperio Health's mission and values
• Prepare for behavioral and situational interview questions focused on campaign strategy, execution, and optimization
• Follow up with the Hiring Manager one week after submitting your application, inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.