📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Legacy Restoration (Southern Roofing & Renovation)
🔹 Location: Orlando, FL
🔹 Job Type: Full Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing local market activation strategies to drive lead generation and align with sales goals
- Collaborating with the sales team to ensure marketing efforts generate qualified leads that convert
- Partnering with the Director of Marketing to craft and launch omnichannel campaigns across various platforms
- Leveraging marketing automation, CRM platforms, and AI tools to enhance campaign efficiency and reporting
- Analyzing local campaign performance, interpreting metrics, and adjusting tactics in real-time to optimize results
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and data-driven decision-making to succeed in the local market activation and lead generation aspects.
📋 Key Responsibilities
✅ Own the strategy and execution of high-impact campaigns tailored to the Orlando, Jacksonville, and Tampa areas
✅ Drive lead generation through grassroots events, hyper-targeted social media, local influencers, community sponsorships, and partnerships
✅ Align marketing efforts directly with local sales goals to boost conversion and revenue
✅ Drive local campaigns to respond to storms (hail, wind, and hurricanes)
✅ Partner with the Director of Marketing to craft and launch omnichannel campaigns across mass, digital, social, and traditional platforms
✅ Test and iterate creative and offers quickly to maximize ROI and lead flow
✅ Leverage marketing automation, CRM platforms, and AI tools to enhance campaign efficiency, audience targeting, online reputation management, and reporting
✅ Analyze local campaign performance, interpret metrics, and adjust tactics in real-time to optimize results
✅ Work side-by-side with the sales team to ensure marketing efforts generate qualified leads that convert
✅ Collaborate with internal creative, ops, and vendor partners (videographers, designers, etc.) to bring local campaigns to life
✅ Work closely with sales to build sales tools to support improvements in close rate
ASSUMPTION: The role involves a high degree of collaboration and requires strong interpersonal skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree preferred but not required
Experience: 3+ years of marketing experience with a proven track record of executing and optimizing multi-channel marketing campaigns (digital, social, and traditional)
Required Skills:
- Strong ability to analyze marketing performance metrics and make data-backed decisions to improve ROI
- Experience managing vendor partnerships such as videographers, designers, copyrights, etc.
- Proven experience working with tools like Canva, Adobe to do basic graphic design
Preferred Skills:
- Background in home improvement, home services, or construction-related marketing
- Knowledge of Power BI, marketing automation, and CRM platforms
- Google Ads, HubSpot, and/or other relevant marketing certifications
- Experience with PPC, SEO strategy, and paid social campaigns
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio can compensate for a lack of formal education.
💰 Compensation & Benefits
Salary Range: $75,000 - $75,000 a year
Benefits:
- Health Insurance
- 401K Options
Working Hours: Full-time, hybrid work model with 2 days in the office
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role with 3+ years of experience in the home services sector and the Orlando, FL location.
📌 Applicant Insights
🔍 Company Context
Industry: Construction, specifically home improvement and roofing services
Company Size: Medium (201-500 employees)
Founded: 2017
Company Description:
- Southern Roofing & Renovation, a Legacy Restoration Company, is based in Memphis, TN and serves 24 markets across the Southeast
- Recognized as one of the Top 100 Roofing Contractors in the U.S., the company offers a wide range of roofing services, including asphalt, tile, and metal roofs, repairs, and maintenance
- Committed to quality craftsmanship and a five-star customer experience, Southern has become the trusted name in the Southeast roofing industry
Company Specialties:
- Commercial and Residential Roofing
- Single-Ply, Coatings, Metal, and Tile Roofing
Company Website: southernrnr.com
ASSUMPTION: As a medium-sized company, Southern Roofing & Renovation offers a balance between a structured work environment and opportunities for growth and innovation.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports directly to the Director of Marketing
Work Arrangement: Hybrid work model with 2 days in the office
Growth Opportunities:
- Potential advancement to a regional or national marketing role as the company expands
- Opportunities to gain experience in various marketing channels and tactics
- Possibility to work on special projects and initiatives to drive innovation and growth
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid work environment with 2 days in the office
Office Location(s): 2110 E Robinson St, Orlando, FL 32803
Geographic Context:
- Orlando, FL is a vibrant and growing city with a diverse population and a strong economy
- The city offers a mix of urban and suburban living options, with numerous cultural attractions and outdoor activities
- Orlando has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, Monday-Friday, with flexible hours and the ability to work remotely 3 days a week
ASSUMPTION: The hybrid work model offers a good balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference verification
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've executed and the results you achieved
- Research the company and the role to demonstrate your understanding of the business and the market
ATS Keywords: Marketing Manager, Local Market Activation, Lead Generation, Campaign Strategy, Data Analysis, Marketing Automation, CRM, AI Tools, Graphic Design, PPC, SEO, Social Media, Community Sponsorships
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the HR department, but the typical process outlined above is a common structure for marketing roles.
🛠️ Tools & Technologies
- Canva
- Adobe Creative Suite
- Power BI
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM platforms (e.g., Salesforce, HubSpot CRM)
- AI tools (e.g., Google Analytics, social media analytics)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing departments across various industries.
👔 Cultural Fit Considerations
Company Values:
- Quality craftsmanship
- Integrity and transparency
- Customer focus and satisfaction
- Continuous improvement and innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and proactive
- Creative and innovative
Self-Assessment Questions:
- Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
- Are you comfortable using data to inform your marketing strategies and make data-driven decisions?
- Do you have a proactive and adaptable mindset, able to pivot strategies based on data insights and market trends?
ASSUMPTION: Southern Roofing & Renovation values a strong work ethic, collaboration, and a customer-focused mindset, with a commitment to quality and continuous improvement.
⚠️ Potential Challenges
- Managing multiple local campaigns simultaneously, requiring strong organizational skills and time management
- Working with various stakeholders, including sales teams, vendors, and internal partners, which may require strong communication and negotiation skills
- Adapting to the unique needs and preferences of different local markets, requiring a deep understanding of the target audience and market trends
- Keeping up with the latest marketing trends and technologies, which may require continuous learning and professional development
ASSUMPTION: These challenges are common in local market activation and lead generation roles, and successful candidates will have the skills and experience to overcome them effectively.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on local market activation and grassroots efforts to drive lead generation
- Experience in home improvement, home services, or construction-related marketing is preferred but not required
- This role offers opportunities for professional growth and development within the marketing department and the broader organization
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on local market activation and lead generation sets it apart and requires a unique skill set and mindset.
📝 Sample Projects
- Developing and executing a hyper-targeted social media campaign to drive lead generation in the Orlando market
- Partnering with local influencers and community organizations to create sponsored content and events that generate leads and increase brand awareness
- Analyzing local campaign performance data to identify trends, optimize tactics, and maximize ROI
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Marketing Manager role at Southern Roofing & Renovation.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing budget allocated for local campaigns in Orlando, Jacksonville, and Tampa?
- How does the sales team currently generate leads, and how can marketing efforts better support their efforts?
- What are the most successful marketing campaigns that have been executed in the past, and what made them successful?
- How does the company support the professional growth and development of its marketing team members?
- What are the most significant challenges facing the local markets, and how can marketing efforts address them?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's marketing strategies, and the local market dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've executed and the results you achieved
- Research the company and the role to demonstrate your understanding of the business and the market
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
