Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: GEA Group

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Full-time

🔹 Category: Industrial Machinery Manufacturing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and deploying marketing strategies for South East Asia
• Understanding global and regional market trends
• Coordinating global marketing activities
• Driving the introduction of new products in the region

ASSUMPTION: The role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a global, matrix organization.

📋 Key Responsibilities

✅ Define and deploy marketing strategies focusing on South East Asia

✅ Understand global and regional market trends in terms of applications and customers

✅ Understand competitor dynamics and tactics

✅ Responsible for coordinating and driving global marketing/awareness activities centrally and across regions (including KPIs, performance)

✅ Consolidate bottom-up planning from countries and align for the Division

✅ Drive introduction of new “products” in SEA by setting value proposition and defining marketing mix

✅ Setup and execute the marketing strategy including internal/external communication strategy

✅ Manage the overall event strategy and calendar, plan and execute events

✅ Drive and support marketing campaigns and initiatives (7Ps)

✅ Prepare media planning for online marketing and social media, design digital campaigns

✅ Coordinate marketing activities with Division, local entities, and GEA Corporate Communication & Branding

✅ Ensure functional Marketing excellence

ASSUMPTION: The role requires strong project management skills, the ability to work collaboratively with cross-functional teams, and a deep understanding of marketing principles.

🎯 Required Qualifications

Education: University, Bachelor or Master degree in Management, Business Administration, Marketing, or Engineering

Experience: 2-3 years of relevant/significant experience, with over 2 years in a complex multinational matrix organization

Required Skills:

• Mastery of marketing, including deep knowledge regarding the integration of theory and principles with organizational practices
• Good people and management skills to interact with staff colleagues and cross-functional teams and third parties
• Fluency in English and Thai (written, spoken, reading, and listening)

Preferred Skills:

• Experience in the industrial machinery manufacturing industry
• Knowledge of the South East Asian market

ASSUMPTION: The role requires a strong academic background in a relevant field, along with practical experience in marketing and a multinational environment.

💰 Compensation & Benefits

Salary Range: Industry standard for a Marketing Manager role in Bangkok, Thailand, with 2-5 years of experience is THB 600,000 - 1,200,000 per year. This estimate is based on market research and may vary depending on the company's specific compensation structure.

Benefits:

• Competitive salary package
• Attractive benefits and perks
• Opportunities for professional growth and development

Working Hours: Full-time position with standard office hours, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the company's specific compensation structure and the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: GEA Group operates in the Industrial Machinery Manufacturing industry, focusing on food processing and other industries.

Company Size: GEA Group is a large organization with 10,001+ employees globally, providing a diverse and dynamic work environment.

Founded: GEA Group was founded in 1881 and has since grown into a global technology supplier for various industries.

Company Description:

• GEA is one of the largest technology suppliers for food processing and a wide range of other industries
• The global group specializes in machinery, plants, as well as process technology and components
• GEA provides sustainable solutions for sophisticated production processes in diverse end-user markets
• The company offers a comprehensive service portfolio

Company Specialties:

• Air treatment
• Aseptic packaging
• Automatic feeding
• Barn equipment
• Cooling
• Drying
• Emission control
• Freezing
• Homogenizing
• Liquid processing
• Marination
• Milking
• Processing of Pharmaceuticals
• Powder processing & handling
• Separating
• Slicing
• Valves & pumps
• Industrial refrigeration
• Sustainable energy solutions

Company Website: http://www.gea.com

ASSUMPTION: GEA Group is a well-established company with a strong global presence and a diverse range of products and services.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, with 2-5 years of relevant experience required.

Reporting Structure: The Marketing Manager will report directly to the Divisional Marketing Director and work closely with cross-functional teams, including sales, product management, and country marketing.

Work Arrangement: This is an on-site position based in Bangkok, Thailand, with the possibility of occasional travel to other locations within South East Asia.

Growth Opportunities:

• Potential advancement to a senior marketing role within the division or region
• Opportunities to gain experience in a global, matrix organization
• Possibility to work on high-impact projects and contribute to the company's growth

ASSUMPTION: The role offers opportunities for professional growth and development within the company and the industry.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with a collaborative work culture

Office Location(s): Peter-Müller-Str. 12, Düsseldorf, Nordrhein-Westfalen 40468, DE (Global Headquarters); Bangkok, Krung Thep Maha Nakhon, Thailand (Regional Office)

Geographic Context:

• Bangkok is the capital and most populous city of Thailand, with a vibrant business environment
• The city is a major hub for the South East Asian market, offering numerous opportunities for professional growth and development
• Bangkok is known for its diverse culture, rich history, and delicious food

Work Schedule: Standard office hours, Monday to Friday, with the possibility of occasional overtime or weekend work to meet project deadlines

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and results-driven performance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other stakeholders
• Final decision and offer

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Analytical and problem-solving skills
• Cross-functional collaboration and communication skills
• Language proficiency in English and Thai

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of your marketing achievements and initiatives
• Research GEA Group and the industrial machinery manufacturing industry to demonstrate your knowledge and enthusiasm

ATS Keywords: Marketing Strategies, Market Trends, Competitor Analysis, Global Marketing, Product Introduction, Value Proposition, Marketing Mix, Sales Interaction, Event Management, Campaign Management, Media Planning, Digital Campaigns, Communication Strategy, Cross-Functional Collaboration, Marketing Excellence, Fluency in English, Fluency in Thai

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's HR department.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The role may require experience with specific marketing tools and technologies, depending on the company's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation
• Performance
• Responsibility
• Trust

Work Style:

• Collaborative and team-oriented
• Results-driven and performance-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you demonstrate customer focus in your marketing strategies?
• Can you provide an example of a time when you drove innovation in a marketing campaign?
• How do you ensure high performance and accountability in your marketing efforts?

ASSUMPTION: GEA Group values a strong work ethic, collaboration, and a customer-centric approach to business.

⚠️ Potential Challenges

• Working in a complex, global matrix organization may present communication and coordination challenges
• The role requires a strong understanding of both the global and regional markets, which may necessitate extensive research and analysis
• Occasional travel may be required to meet project deadlines or attend events
• The role may involve working with diverse teams and stakeholders, requiring strong communication and collaboration skills

ASSUMPTION: The role presents unique challenges that can be overcome with strong project management skills, effective communication, and a strategic mindset.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in the industry by focusing on the South East Asian market and requiring fluency in English and Thai
• The role offers the opportunity to work in a global, matrix organization, providing unique insights into international business operations
• Career progression may involve moving into a senior marketing role within the division or region, or transitioning into a different functional area within the company

ASSUMPTION: The role offers unique opportunities for professional growth and development within the company and the industry.

📝 Sample Projects

• Developing a comprehensive marketing strategy for a new product launch in the South East Asian market
• Conducting market research to identify trends and opportunities in the region
• Managing a regional marketing campaign, including event planning, digital marketing, and media relations

ASSUMPTION: The role may involve working on high-impact projects that contribute to the company's growth and success.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy for the South East Asian market?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development of its marketing employees?
• What is the company's approach to cross-functional collaboration and communication?
• How does the company measure the success of its marketing efforts?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of your marketing achievements and initiatives
• Research GEA Group and the industrial machinery manufacturing industry to demonstrate your knowledge and enthusiasm
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.