📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Chetcuti Cauchi
🔹 Location: Valletta, Malta (Hybrid)
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing integrated marketing strategies to enhance brand positioning and drive lead generation.
- Leading and mentoring a high-performing in-house marketing team, setting KPIs, and managing relationships with external agencies.
- Overseeing campaign execution across digital and traditional platforms, optimizing paid media and SEO strategies, and ensuring measurable ROI.
- Maintaining a consistent brand identity and tone of voice, and leading the creation of high-quality, audience-specific content.
- Monitoring campaign performance, delivering actionable insights, and supporting strategic decision-making through data analysis.
- Acting as the marketing liaison for practice heads, and collaborating with CRM and BD teams to drive cross-selling and client engagement initiatives.
ASSUMPTION: This role requires a strategic mindset and a proven track record in driving marketing success in a professional services environment.
📋 Key Responsibilities
✅ Strategic Marketing: Develop and implement integrated marketing strategies that align with business development goals and drive lead generation across all practice areas.
✅ Team & Resource Management: Lead and mentor a high-performing in-house marketing team, set KPIs, and manage relationships with external agencies.
✅ Performance Marketing: Oversee campaign execution across digital and traditional platforms, optimize paid media and SEO strategies, and ensure measurable ROI.
✅ Brand & Content Strategy: Maintain a consistent brand identity and tone of voice, and lead the creation of high-quality, audience-specific content.
✅ Reporting & Analytics: Monitor campaign performance, deliver actionable insights, and support strategic decision-making through data analysis.
✅ Internal Collaboration: Act as the marketing liaison for practice heads, and collaborate with CRM and BD teams to drive cross-selling and client engagement initiatives.
ASSUMPTION: This role requires strong leadership, communication, and stakeholder engagement skills to effectively collaborate with various teams and departments.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A relevant postgraduate qualification would be an asset.
Experience: At least five years of experience in a strategic marketing role, ideally within legal, tax, or consulting sectors.
Required Skills:
- Proven track record of success in client acquisition strategy and campaign execution.
- Deep expertise in digital marketing, including SEO, paid media, analytics, CRM systems, and content marketing.
- Experience managing multiple brands or sub-brands within a cohesive marketing framework.
- Outstanding communication, stakeholder engagement, and leadership skills.
Preferred Skills:
- Familiarity with compliance and regulatory standards in highly regulated industries.
ASSUMPTION: Candidates with experience in professional services marketing and a strong understanding of the legal industry will have a competitive edge.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per annum (Estimated based on market research for similar roles in Malta)
Benefits:
- Competitive salary and benefits package
- Hybrid working model
- Private health insurance
- Continuous training and career development
- Reimbursement on transport, business attire, fitness, and communication expenses
- Discounts at retail outlets and eateries
- Weekly team lunch and daily snacks
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on market research for similar roles in Malta. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Chetcuti Cauchi is a professional services group providing legal, immigration, tax, and fiduciary services worldwide. They operate within the highly regulated and competitive legal industry.
Company Size: Chetcuti Cauchi has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.
Founded: Founded in 2002, Chetcuti Cauchi has over two decades of experience in the professional services sector.
Company Description:
- Chetcuti Cauchi is a full-service Malta law firm combining sophisticated legal advice and bespoke tax planning with efficient Malta company formation and management, personal tax residency, investor residency and citizenship, and full corporate and commercial law advice.
- The firm's practices revolve around using Malta as a business and financial center for international wealth planning, asset structuring, and business activity from the European island state.
- Chetcuti Cauchi delivers 360-degree services fully in-house through its unique multi-disciplinary structure with over 85 professionals hailing from the legal, tax, compliance, corporate, and fiduciary services.
Company Specialties:
- Tax
- Intellectual Property
- Immigration
- Residence
- Malta Company Formation
- Trusts
- Gaming
- Real Estate
- Fiduciary
- Trustees
- Relocation
- Startup
- Business
- Shipping
- Yacht Registration
- Citizenship
- Malta Residence
- Malta Citizenship
- Property
- Contracts
- Mergers & Acquisitions
- M&A
- Investor Visa
- Res Non Dom
- Commercial Law
- Investment Migration
- Malta Law Firm
- Malta Lawyers
- Law Firm
- Lawyers
- Tax Advisors
- Tax Firm
- Andersen Malta
- Andersen Global
- Big 4 in Malta
- And international law firms in Malta
Company Website: ccmalta.com
ASSUMPTION: Chetcuti Cauchi's diverse range of services and expertise make it an attractive employer for marketing professionals seeking a challenging and dynamic work environment.
📊 Role Analysis
Career Level: This role is at the mid to senior level, requiring a proven track record in strategic marketing and leadership.
Reporting Structure: The Marketing Manager will report directly to the Partners and work closely with practice leaders and other departments.
Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site and remotely.
Growth Opportunities:
- Progression to a more senior marketing role, such as Head of Marketing or Marketing Director.
- Expanding the marketing team and taking on more strategic responsibilities.
- Gaining exposure to international markets and collaborating with global teams.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, given the company's size and diverse service offerings.
🌍 Location & Work Environment
Office Type: Chetcuti Cauchi operates from a single office location in Valletta, Malta.
Office Location(s): 120, Lower St Ursula Street, Valletta, VLT 1236, MT
Geographic Context:
- Valletta is the capital city of Malta and serves as the island's administrative and commercial center.
- The South Eastern Region, where Valletta is located, is one of the most densely populated regions in Malta.
- Malta is a Mediterranean island nation known for its historic sites related to several major empires, including the Romans, Moors, and Knights of St. John.
Work Schedule: The work schedule for this role is Monday to Friday, with flexible hours to accommodate the hybrid work arrangement.
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance while still providing the opportunity to collaborate and build relationships with colleagues on-site.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and relevant team members
- Final interview with the Partners
Key Assessment Areas:
- Strategic marketing mindset
- Leadership and team management skills
- Digital marketing expertise
- Communication and stakeholder engagement
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past marketing campaigns and their results to discuss during the interview.
- Research Chetcuti Cauchi's services and industry to demonstrate your understanding of the business.
ATS Keywords: Strategic Marketing, Team Management, Performance Marketing, Brand Strategy, Content Strategy, Reporting, Analytics, Internal Collaboration, Digital Marketing, SEO, Paid Media, Client Acquisition, Stakeholder Engagement, Lead Generation, Marketing Campaigns, Marketing Strategy
ASSUMPTION: Applicants should focus on demonstrating their strategic marketing mindset, leadership skills, and digital marketing expertise throughout the interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- SEO tools (e.g., SEMrush, Ahrefs)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Innovation
- Collaboration
- Client-centricity
Work Style:
- Results-driven
- Dynamic and fast-paced
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you possess strong leadership skills and the ability to manage and mentor a high-performing team?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative, team-oriented work culture and enjoy working closely with various departments?
ASSUMPTION: Applicants who align with Chetcuti Cauchi's values and work style will be more likely to succeed and enjoy their role within the company.
⚠️ Potential Challenges
- Managing multiple brands or sub-brands within a cohesive marketing framework may require additional effort and coordination.
- Working in a highly regulated industry may present unique compliance and regulatory challenges.
- The hybrid work arrangement may require additional self-motivation and time management skills.
- Balancing the demands of strategic marketing, team management, and campaign execution may require strong organizational skills and prioritization.
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on driving lead generation and enhancing brand positioning within a professional services context.
- Chetcuti Cauchi's diverse range of services and expertise sets it apart from other law firms and professional services providers.
- This role offers significant growth opportunities and exposure to international markets, making it an attractive choice for marketing professionals seeking to advance their careers.
ASSUMPTION: Applicants should research similar roles within the legal and professional services industries to better understand the unique aspects of this position.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive lead generation for a new practice area within the firm.
- Managing a rebranding project to update the firm's visual identity and ensure consistent messaging across all marketing channels.
- Conducting market research and analysis to identify new opportunities for client acquisition and market expansion.
ASSUMPTION: Applicants should be prepared to discuss their past marketing projects and the results they achieved, highlighting their strategic mindset and ability to drive measurable impact.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing team structure and how this role fits within it?
- What are the biggest marketing challenges facing the firm, and how can this role address them?
- How does the firm support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does the firm measure the success of its marketing efforts, and what KPIs will be used to evaluate this role's performance?
ASSUMPTION: Applicants should use the interview process to gather information about the role, the team, and the company, and to assess their fit with the organization's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past marketing campaigns and their results to discuss during the interview.
- Research Chetcuti Cauchi's services and industry to demonstrate your understanding of the business.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
