Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Remitly

🔹 Location: Gurgaon, Haryāna, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing business networks for market penetration
• Contributing to diverse elements of marketing
• Driving growth and market penetration for portfolio of shows
• Collaborating with sales teams on enablement and ABM plans

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work cross-functionally.

📋 Key Responsibilities

✅ Developing and executing a marketing plan for allocated shows, aligning with the Event Value Plans and Portfolio marketing strategy. Establish market size, penetration, and identify growth opportunities across key industries and segments.

✅ Proposing and implementing audience growth strategies along with managing relationships with associations, analysts, influencers, media, and industry bodies

✅ Leading onsite at shows and represents our brand at external market/industry-specific events. Developing detailed visitor and exhibitor marketing plans and objectives.

✅ Working with the Sales team on enablement and Account Based Marketing plans.

✅ Collaborating on the creation of campaign activation plans, including defined outcomes, with the Content & Engagement Executive and Campaign Lead.

✅ Outlining core and campaign content needs, integrating into the content calendar plan in conjunction with the Content & Engagement Lead.

✅ Supporting budget planning and analysis alongside the Marketing Director. Maintaining ROI and performance reporting with the Campaign Manager & Mops.

✅ Contributing to the event brand strategy with Marketing Director & Creative Manager and assisting in portfolio PR planning with Marketing Director.

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Not specified

Experience: At least 10-12 years of experience in Marketing, preferably within a similar industry but not restricted to exhibitions.

Required Skills:

• Market analysis
• Campaign management
• Strategic planning
• Relationship management with external stakeholders
• Sales alignment and account-based marketing
• Exceptional communication and analytical skills

Preferred Skills:

• Experience in market analysis, campaign management, and strategic planning
• Proficient in establishing market size and identifying growth opportunities
• Skilled in relationship management with external stakeholders

ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Business, or a related field is likely expected for this role.

💰 Compensation & Benefits

Salary Range: INR 20-30 lakhs per annum (Estimated based on industry standards for a senior marketing role in India)

Benefits:

• Comprehensive Health Insurance
• Enhanced Health Insurance Options
• Group Life Insurance
• Group Accident Insurance
• Flexible Working Arrangement
• Employee Assistance Program
• Medical Screening
• Modern Family Benefits
• Long-Service Awards
• New Baby Gift
• Subsidized Meals in Chennai
• Various Paid Time Off
• Free Transport pick up and drop from the home -office - home

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in India. Actual salary may vary based on the company's compensation structure and the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 1,001-5,000 employees (Mid-size)

Founded: 2011

Company Description:

• Remitly is an international payments company that leverages digital channels, including mobile phones, to send money internationally.
• Remitly's digital products are fundamentally faster, less expensive, and far more convenient for customers to send money across borders.
• Remitly is committed to creating an inclusive work environment for all its people.

Company Specialties:

• Mobile Payments
• Remittance
• Digital Money Transfer
• Banking
• Fintech
• and Lending

Company Website: www.remitly.com

ASSUMPTION: Remitly is a mid-sized company with a focus on digital financial services, operating in a competitive and rapidly evolving industry.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Marketing Director.

Work Arrangement: On-site, with flexible working hours.

Growth Opportunities:

• Potential career progression into a Marketing Director role or other senior leadership positions within the marketing department.
• Opportunities to work on diverse events and campaigns, gaining broad marketing experience.
• Possibility to expand the role's scope based on performance and the company's growth.

ASSUMPTION: This role offers significant growth potential for the right candidate, given Remitly's expanding portfolio of shows and events.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Gurgaon, Haryāna, India

Geographic Context:

• Gurgaon is a major IT and financial hub in India, with a thriving business ecosystem.
• The city offers a mix of urban and suburban living, with numerous amenities and recreational opportunities.
• Gurgaon is well-connected by road, rail, and air, making it easily accessible from other major Indian cities.

Work Schedule: Full-time, with flexible hours.

ASSUMPTION: Gurgaon's strategic location and robust infrastructure make it an ideal base for a marketing role focused on driving growth and market penetration for a global company like Remitly.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Market analysis and research skills
• Relationship management and stakeholder communication
• Project management and execution
• Alignment with Remitly's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, skills, and achievements relevant to this role.
• Prepare examples of successful marketing campaigns or projects you've led, focusing on outcomes and impact.
• Research Remitly's company culture and values, and be ready to discuss how your personal values align with theirs.

ATS Keywords: Marketing strategy, market analysis, campaign management, stakeholder communication, project management, event marketing, audience growth, account-based marketing

ASSUMPTION: Given Remitly's focus on digital financial services, candidates with experience in fintech or related industries may have an advantage in the application process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Excel, Tableau)
• Project management tools (e.g., Asana, Trello)
• Event management platforms (e.g., Cvent, Eventbrite)

ASSUMPTION: The specific tools and technologies required for this role may vary based on Remitly's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Inclusive
• Accountable

Work Style:

• Results-driven
• Adaptable
• Strategic
• Data-informed
• Collaborative

Self-Assessment Questions:

• How do you approach building and maintaining relationships with key stakeholders in the industry?
• Can you provide an example of a successful marketing campaign you've led, and how you measured its impact?
• How do you stay up-to-date with industry trends and market changes, and how do you incorporate this knowledge into your marketing strategies?

ASSUMPTION: Remitly values candidates who are passionate about their work, committed to continuous learning, and able to thrive in a dynamic, fast-paced environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse stakeholders, including internal teams, external partners, and industry bodies
• Adapting to changes in market conditions and industry trends
• Balancing strategic planning with day-to-day execution

ASSUMPTION: These challenges can be mitigated by strong project management skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other marketing roles in the financial services industry, this role places a greater emphasis on event marketing and audience growth strategies.
• While the core responsibilities are similar to other marketing manager roles, the focus on driving growth and market penetration for a portfolio of shows sets this role apart.
• Career progression in this role may follow a different path than in more traditional marketing roles, with opportunities to specialize in event marketing and audience growth strategies.

ASSUMPTION: Candidates with experience in event marketing or a strong understanding of the event industry may find this role particularly appealing.

📝 Sample Projects

• Developing and executing a marketing plan for a new event, including market analysis, target audience identification, and campaign creation
• Managing relationships with industry bodies and influencers to secure speaking engagements and sponsorship opportunities for an existing event
• Collaborating with the sales team to create targeted marketing campaigns for key accounts, driving revenue growth and customer acquisition

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the strategic, collaborative nature of the Marketing Manager role at Remitly.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the portfolio of shows, and how this role contributes to achieving that vision?
• How does the Marketing team collaborate with other departments, such as Sales and Content & Engagement, to ensure consistent messaging and maximum impact?
• What are the most significant challenges facing the events industry today, and how is Remitly addressing them?
• How does Remitly support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and events, and how are these KPIs tracked and reported?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and shows that you have done your research on Remitly and the events industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, skills, and achievements relevant to this role.
• Prepare examples of successful marketing campaigns or projects you've led, focusing on outcomes and impact.
• Research Remitly's company culture and values, and be ready to discuss how your personal values align with theirs.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.