Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Neo Group

🔹 Location: Dar es Salaam, Tanzania

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site (not remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive marketing plans to drive customer engagement, brand loyalty, and business growth in the iGaming industry.
• Leading and executing marketing campaigns to enhance brand visibility and customer acquisition within the iGaming sector.
• Collaborating with internal teams to ensure cohesive and consistent messaging across all marketing channels.
• Managing digital and non-digital marketing efforts, including social media, email marketing, SEO/SEM, paid advertising, OOH, TV, and radio with a focus on maximizing ROI.
• Analyzing market trends, customer data, and competitor strategies to adjust marketing plans as needed.

ASSUMPTION: This role requires a strategic mindset, creativity, and strong leadership skills to effectively manage marketing campaigns and drive business growth in the competitive iGaming industry.

📋 Key Responsibilities

✅ Lead and execute marketing campaigns to enhance brand visibility and customer acquisition within the iGaming sector.

✅ Collaborate with internal teams to ensure cohesive and consistent messaging across all marketing channels.

✅ Identify key marketing opportunities and channels to effectively reach target audiences in the Tanzanian market.

✅ Manage digital and non-digital marketing efforts, including social media, email marketing, SEO/SEM, paid advertising, OOH, TV, and radio with a focus on maximizing ROI.

✅ Analyze market trends, customer data, and competitor strategies to adjust marketing plans as needed.

✅ Monitor and report on campaign performance and provide insights for improvement.

✅ Maintain brand consistency and ensure all marketing materials adhere to industry regulations and guidelines.

ASSUMPTION: This role requires a proactive approach to staying informed about market trends and competitor strategies to ensure marketing plans remain effective and relevant.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Minimum of 3 years of marketing experience, with at least 2 years in the iGaming or gambling industry.

Required Skills:

• Proven leadership and management skills in marketing campaigns.
• Strong understanding of digital marketing channels and how to effectively use them in the iGaming space.
• Excellent communication and organizational skills.
• Proven ability to manage multiple campaigns and projects simultaneously.
• Knowledge of the Tanzanian market and consumer behavior is a plus.
• Ability to work independently and take initiative, with a results-driven mindset.

Preferred Skills:

• Fluency in Swahili (in addition to English).
• Experience with CRM and marketing automation tools.
• Knowledge of the local media landscape and advertising regulations.

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the international nature of the iGaming industry and the company's global presence.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between TZS 50,000,000 - 70,000,000 per year (USD 21,500 - 30,000) based on industry standards for mid-senior level marketing roles in Dar es Salaam. The final offer will depend on the candidate's qualifications and experience.

Benefits:

• Health Insurance
• On-site Gym
• Complimentary Breakfast
• Complimentary Lunch
• Social Events

Working Hours: Full-time position with standard office hours (Monday - Friday, 8:00 AM - 5:00 PM) with flexibility for occasional overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Neo Group is part of the IT Services and IT Consulting industry, focusing on B2B services in marketing, technology, data analysis, customer support, HR, and compliance.

Company Size: Neo Group has 201-500 employees, providing a mid-sized company environment where applicants can expect a structured yet dynamic work environment.

Founded: Neo Group's founding date is not specified, but it has a strategic presence across Europe, Southeast Asia, and Africa, indicating a well-established organization.

Company Description:

• Neo Group offers B2B services in various fields, including marketing, technology, data analysis, customer support, HR, and compliance.
• The company aims to drive profitability and expansion in every market it enters while fostering an environment where individuals thrive.
• Neo Group has a global presence with teams strategically located across Europe, Southeast Asia, and Africa.

Company Specialties:

• Marketing Services
• IT Services and Consulting
• Data Analysis
• Customer Support
• HR Services
• Compliance Services

Company Website: neogroup.com

ASSUMPTION: Neo Group's diverse range of services and global presence indicate a dynamic and innovative work environment that encourages growth and learning.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking, leadership, and hands-on execution to manage marketing campaigns effectively.

Reporting Structure: The Marketing Manager will likely report directly to the Head of Marketing or a similar role, with the opportunity to lead and manage a team of marketing professionals.

Work Arrangement: This is an on-site position, requiring the Marketing Manager to be based in Dar es Salaam, Tanzania, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Progression to a senior or director-level marketing role within the company.
• Expanding responsibilities to include management of additional marketing teams or regions.
• Gaining experience in international marketing and cross-cultural team management.

ASSUMPTION: Given Neo Group's global presence and diverse range of services, there are likely numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Neo Group's Dar es Salaam office is a modern, emerging market location that fosters creativity and collaboration, equipped with state-of-the-art technology and comfortable amenities.

Office Location(s): Dar es Salaam, Tanzania

Geographic Context:

• Dar es Salaam is the largest city and commercial capital of Tanzania, with a diverse and multicultural population.
• The city offers a mix of urban and coastal living, with beaches, historical sites, and vibrant cultural experiences.
• Dar es Salaam has a tropical savanna climate, with warm temperatures year-round and distinct wet and dry seasons.

Work Schedule: The work schedule is full-time, with standard office hours Monday through Friday, and occasional overtime as needed to manage marketing campaigns and projects.

ASSUMPTION: Living and working in Dar es Salaam offers a unique blend of urban and coastal living, with a rich cultural environment and a diverse professional community.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the hiring manager and other team members to discuss marketing strategies, campaign management, and problem-solving skills.
• Final interview or assessment to evaluate leadership potential and alignment with company values.

Key Assessment Areas:

• Marketing strategy and campaign development
• Leadership and team management skills
• Adaptability and problem-solving in a dynamic industry
• Cultural awareness and sensitivity in an international environment

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and understanding of the iGaming industry.
• Prepare examples of successful marketing campaigns you've managed, emphasizing your ability to drive results and maximize ROI.
• Research Neo Group's services and global presence to demonstrate your understanding of the company and its mission.

ATS Keywords: Marketing Strategies, Customer Engagement, Brand Loyalty, Digital Marketing, SEO, SEM, Social Media, Email Marketing, Paid Advertising, Campaign Management, Market Analysis, Communication Skills, Organizational Skills, Project Management, Tanzanian Market Knowledge, Problem Solving

ASSUMPTION: Neo Group's application process is likely to be competitive, with a focus on identifying candidates with strong marketing skills, leadership potential, and a strategic mindset.

🛠️ Tools & Technologies

• CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• SEO and SEM tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies used by Neo Group may vary, but the list above provides a general overview of the types of platforms the Marketing Manager can expect to use in this role.

👔 Cultural Fit Considerations

Company Values:

• Driving profitability and expansion in every market
• Fostering an environment where individuals thrive
• Encouraging growth and learning

Work Style:

• Dynamic and innovative
• Collaborative and team-oriented
• Results-driven and focused on maximizing ROI

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment where you can drive business growth through strategic marketing campaigns?
• Are you comfortable working in an international, multicultural team and adapting your communication style to suit different audiences?
• Do you have a proven track record of managing marketing campaigns and projects, with a focus on maximizing ROI and driving results?

ASSUMPTION: Neo Group's company values and work style indicate a focus on driving business growth, fostering a positive work environment, and encouraging employee development. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• The iGaming industry is highly competitive, with a constant need to innovate and adapt marketing strategies to stay ahead of the competition.
• The role requires a strong understanding of the Tanzanian market and consumer behavior, which may present unique challenges in terms of cultural sensitivity and market segmentation.
• Managing marketing campaigns and projects in an international environment may require flexibility in working hours and communication styles to accommodate time zones and cultural differences.
• The role may involve occasional travel to other Neo Group locations or industry events, which could disrupt the regular work schedule.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and career development in a dynamic and international work environment.

📈 Similar Roles Comparison

• This role is similar to other Marketing Manager positions in the iGaming industry, but may differ in terms of the specific marketing channels used, the size and structure of the marketing team, and the company's global presence.
• In comparison to marketing roles in other industries, this position may require a stronger focus on digital marketing channels and a deeper understanding of the unique dynamics of the iGaming sector.
• Career progression in this role may involve moving into a senior or director-level marketing position within the company, or transitioning into a related role such as Product Manager or Business Development Manager.

ASSUMPTION: Candidates should research similar marketing roles in the iGaming industry and other relevant industries to gain a better understanding of the unique aspects of this position and the potential career paths available.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign to launch a new iGaming product in the Tanzanian market, including market research, segmentation, and channel strategy.
• Analyzing customer data and market trends to identify new opportunities for customer acquisition and retention, and developing targeted marketing strategies to capitalize on these opportunities.
• Managing a team of marketing professionals to execute a large-scale event or conference, including logistics, vendor management, and promotional activities.

ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the Marketing Manager may be responsible for in this role, but the specific projects and campaigns will vary depending on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits into the organization?
• How does Neo Group approach marketing in the iGaming industry, and what makes our strategy unique?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Neo Group support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their application and potential fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and understanding of the iGaming industry.
• Prepare examples of successful marketing campaigns you've managed, emphasizing your ability to drive results and maximize ROI.
• Research Neo Group's services and global presence to demonstrate your understanding of the company and its mission.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.