Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: AccorHotel

🔹 Location: Barcelona, Catalonia, Spain

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Director of Marketing in developing and implementing marketing strategies
• Ensuring all marketing activities align with the SLS brand identity, values, and objectives
• Conducting market research and analyzing consumer preferences and trends
• Collaborating with cross-functional teams to develop branding strategies and commercial tools
• Managing external agencies and vendors for marketing collaterals and promotional content
• Representing the hotel at industry events and trade shows to enhance brand visibility

ASSUMPTION: This role requires a high level of energy, motivation, and adaptability to thrive in a fast-paced environment. The ideal candidate will be a strong team player with excellent communication skills and a proven track record of living the company's values.

📋 Key Responsibilities

✅ Assists the Marketing Director in developing comprehensive marketing plans and budgets

✅ Supports the Marketing Director in executing marketing campaigns and initiatives

✅ Conducts research to identify and analyze new market opportunities, consumer preferences, and emerging trends

✅ Collaborates with the team to develop branding strategies and messaging in close relation with the sales department to provide commercial tools

✅ Assists in the management of external agencies and vendors to produce marketing collaterals and distribution of marketing materials such as social media posts, email campaigns, and promotional content

✅ Provides regular updates and reports on the status of marketing activities and performance metrics

✅ Assisting with the management of the digital presence, including website updates and online listings along with the Digital Manager

✅ Assists in the development of marketing presentations and materials for internal and external stakeholders

✅ Maintains relationships with local media outlets and influencers to generate promotions of the hotel through 360 channels (ATL and BTL)

✅ Co-coordinating with Lead Brand Ambassador on-site marketing activities during events to enhance guest experience and engagement

✅ Represents the hotel at industry events, trade shows, and networking opportunities to enhance brand visibility. Assisting in managing RSVP lists and attendee communications for events.

ASSUMPTION: This role requires a high level of multitasking, attention to detail, and the ability to work effectively in a fast-paced environment. The ideal candidate will be proactive, results-driven, and able to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Degree with emphasis in 360 Marketing management

Experience: +3 years' experience in hospitality/luxury marketing department

Required Skills:

• Proficient knowledge of computer systems such as: Microsoft Word, Excel & Outlook
• Ability to multitask, work in a fast-paced environment and have a high-level attention to detail
• Excellent verbal and written communication skills. Fluent in Spanish and English.
• Strong team leadership skills and ability to inspire others
• Excellent relationship-building skills and ability to work effectively with cross-functional teams
• Strong problem-solving skills and ability to make effective decisions
• Ability to learn quickly and adapt to SLS's unique culture
• Humble and open to ideas, with a willingness to help get things done
• Willingness to challenge the norm and try new things
• Desire to be part of a team that works hard, supports each other, and has fun along the way

Preferred Skills:

• Experience with CRM software and marketing automation tools
• Knowledge of the luxury hospitality industry and trends
• Experience with event planning and management

ASSUMPTION: While not explicitly stated, having experience with CRM software and marketing automation tools, as well as knowledge of the luxury hospitality industry and trends, would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated based on industry standards for a Marketing Manager with 2-5 years of experience in the hospitality industry in Barcelona)

Benefits:

• Competitive package
• Development opportunities
• Discounts across the entire Ennismore family of brands

Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 5:30 PM. Occasional evening and weekend work may be required to support events and campaigns.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 2-5 years of experience in the hospitality industry in Barcelona. Actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands across all segments, from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts. The company is committed to creating positive impact both locally and globally, ensuring hospitality benefits not only the few but all.

Company Size: AccorHotel is a large corporation with over 10,000 employees worldwide. This size offers opportunities for growth and development, as well as a diverse and inclusive work environment.

Founded: AccorHotel was founded in 1967 and has since grown to become one of the leading hospitality companies in the world, with a presence in over 100 countries.

Company Description:

• AccorHotel is a global hospitality company rooted in culture and community, with a collection of entrepreneurial and founder-built brands with purpose at their heart.
• The company is committed to creating great hospitality experiences and exploring new locations at every opportunity.
• AccorHotel is a joint venture with Accor, formed in 2021.

Company Specialties:

• Hospitality and catering

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's commitment to creating positive impact both locally and globally is a key aspect of the company's culture and values. This commitment is reflected in the company's approach to sustainability, diversity and inclusion, and community engagement.

📊 Role Analysis

Career Level: This role is a mid-level position within the marketing department, offering opportunities for growth and development within the company.

Reporting Structure: The Marketing Manager reports directly to the Director of Marketing and works closely with cross-functional teams, including sales, events, and digital marketing.

Work Arrangement: This is an on-site position, with standard working hours Monday to Friday, 9:00 AM to 5:30 PM. Occasional evening and weekend work may be required to support events and campaigns.

Growth Opportunities:

• Progression within the marketing department, such as a promotion to Senior Marketing Manager or Marketing Director
• Opportunities to work on international projects and gain exposure to different markets and cultures
• Access to training and development programs to enhance skills and knowledge

ASSUMPTION: While not explicitly stated, there may be opportunities for international travel and exposure to different markets and cultures, depending on the company's expansion and growth plans.

🌍 Location & Work Environment

Office Type: The office is located in Barcelona, Spain, offering a vibrant and multicultural work environment.

Office Location(s): 82 rue Henri Farman, Issy-les-Moulineaux, Paris Region, 92130, FR

Geographic Context:

• Barcelona is the second-largest city in Spain and the capital of the autonomous community of Catalonia
• The city is known for its unique architecture, rich culture, and vibrant nightlife
• Barcelona offers a high quality of life, with a mild Mediterranean climate, beautiful beaches, and a wide range of recreational and cultural activities

Work Schedule: Standard working hours Monday to Friday, 9:00 AM to 5:30 PM. Occasional evening and weekend work may be required to support events and campaigns.

ASSUMPTION: While not explicitly stated, the office environment is likely to be dynamic and fast-paced, reflecting the company's commitment to innovation and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the Director of Marketing or another senior leader
• Background check and reference check

Key Assessment Areas:

• Marketing and communication skills
• Problem-solving and decision-making abilities
• Cultural fit and alignment with company values
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with marketing campaigns, branding strategies, and market research
• Demonstrate your ability to work effectively in a team and manage multiple projects simultaneously
• Showcase your creativity and innovation in your approach to marketing

ATS Keywords: Marketing Management, Team Leadership, Communication Skills, Digital Marketing, Branding Strategies, Market Research, Campaign Execution, Relationship Building, Problem Solving, Attention to Detail, Multitasking, Fluent in Spanish, Fluent in English

ASSUMPTION: The interview process may include behavioral and situational questions to assess the candidate's problem-solving skills, adaptability, and cultural fit. The company may also use assessment tools, such as personality tests or case studies, to evaluate the candidate's suitability for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, Outlook)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Email marketing software (e.g., Mailchimp, Constant Contact)

ASSUMPTION: While not explicitly stated, the company may use additional tools and technologies to support the marketing department's work, such as project management software, event planning tools, and analytics platforms.

👔 Cultural Fit Considerations

Company Values:

• Passion for service and achievement
• Creativity and innovation
• Respect and integrity
• Teamwork and collaboration
• Accountability and excellence

Work Style:

• Fast-paced and dynamic environment
• Results-driven and proactive approach
• Strong team leadership and collaboration skills
• Willingness to challenge the norm and try new things
• Desire to work hard and have fun along the way

Self-Assessment Questions:

• Do you have a proven track record of living AccorHotel's values and embodying the SLS brand?
• Are you comfortable working in a fast-paced environment and managing multiple projects simultaneously?
• Do you have strong team leadership skills and the ability to inspire others?
• Are you a strong relationship builder and able to work effectively with cross-functional teams?
• Do you have excellent problem-solving skills and the ability to make effective decisions?
• Are you humble and open to ideas, with a willingness to help get things done?
• Are you willing to challenge the norm and try new things?
• Do you want to be part of a team that works hard, supports each other, and has fun along the way?

ASSUMPTION: AccorHotel places a strong emphasis on cultural fit and alignment with the company's values. Candidates who demonstrate a strong fit with the company's culture and values are more likely to be successful in the role and within the organization.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously in a fast-paced environment
• Balancing the needs and priorities of different stakeholders, including the Director of Marketing, cross-functional teams, and external agencies
• Adapting to the unique culture and values of the SLS brand and AccorHotel
• Working occasional evenings and weekends to support events and campaigns

ASSUMPTION: While not explicitly stated, the role may require occasional travel to support international projects and events, depending on the company's expansion and growth plans.

📈 Similar Roles Comparison

• This role is similar to other Marketing Manager positions within the hospitality industry, but with a focus on luxury brands and a commitment to creating extraordinary experiences
• Compared to other marketing roles, this position offers a unique opportunity to work with a global hospitality company with a strong commitment to sustainability, diversity, and inclusion
• Career progression in this role may include opportunities to work on international projects and gain exposure to different markets and cultures

ASSUMPTION: While not explicitly stated, this role may offer opportunities for international travel and exposure to different markets and cultures, depending on the company's expansion and growth plans.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new luxury hotel brand in an international market
• Conducting market research to identify and analyze new market opportunities, consumer preferences, and emerging trends in the luxury hospitality industry
• Collaborating with cross-functional teams to develop branding strategies and commercial tools that align with the SLS brand's identity, values, and objectives

ASSUMPTION: While not explicitly stated, the company may offer opportunities to work on high-profile projects and initiatives that align with its commitment to innovation, creativity, and excellence.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for SLS Barcelona and AccorHotel?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does AccorHotel support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's goals and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns, branding strategies, and market research to showcase your expertise and achievements
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.