Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Heartland Business Systems LLC

🔹 Location: Sun Prairie, Wisconsin

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing the strategy, management, and execution of all marketing initiatives
• Leading diverse teams and managing resources to drive engagement, brand strength, and revenue growth
• Collaborating with sales, service, operations, and finance teams to ensure alignment with organizational goals
• Managing marketing budgets and ensuring optimal ROI

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration. The ideal candidate will have a proven track record in marketing and experience managing teams.

📋 Key Responsibilities

✅ Lead and inspire marketing teams, fostering collaboration and professional growth

✅ Recruit and hire team members, set and achieve goals, conduct performance reviews, and provide feedback and corrective action

✅ Oversee the strategy and execution of digital marketing, field marketing, brand and communications, and marketing/sales campaigns

✅ Manage marketing budgets and ensure optimal ROI

✅ Collaborate with sales, service, operations, and finance teams to ensure alignment with organizational goals

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, or related field

Experience: 5+ years of Marketing experience, 3+ years of Leadership experience, Power BI and Marketing Analytics experience, Proven track record of building successful ABM campaigns

Required Skills:

• Active Listening
• Adaptability
• Assertiveness
• Business Acumen
• Coaching and Development
• Communication
• Conflict Resolution
• Decision Making
• Delegating Responsibility
• Financial Aptitude
• Honesty / Integrity
• Innovative
• Leadership
• Problem Solving
• Relationship Building
• Resource Management
• Strategic Planning
• Time Management

Preferred Skills:

• Experience utilizing ConnectWise
• Project management and strategic planning experience

ASSUMPTION: The required skills and experience for this role are quite specific and may limit the pool of qualified candidates. The ideal candidate will have a strong background in marketing, leadership, and data analysis.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the IT Services sector)

Benefits:

• Health, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Paid Time Off (Vacation, Sick, and Holidays)
• Employee Assistance Program
• Professional Development Opportunities

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for occasional remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level. The actual salary may vary depending on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Heartland Business Systems LLC operates in the IT Services and IT Consulting sector, focusing on Microsoft Dynamics ERP, CRM, application development, cloud migration, hosting, and IT outsourcing.

Company Size: Heartland Business Systems LLC is a small company with 11-50 employees, which may offer a more intimate work environment and opportunities for growth.

Founded: 1994, Heartland Business Systems LLC has been in business for over two decades, providing a stable and experienced work environment.

Company Description:

• Heartland Business Systems LLC is a boutique software and IT consulting company specializing in rapid design and implementation of business solutions for small to mid-market businesses.
• The company offers a broad array of services, including application development, cloud migration, hosting, and IT outsourcing, leveraging the Microsoft suite of products.
• Heartland Business Systems LLC serves clients in various industries, such as Aerospace and Defense, Manufacturing, Distribution, Benefit Services / Insurance, Not-for-Profit, Financial Services, Healthcare, and Hospitality.

Company Specialties:

• Microsoft Dynamics ERP
• Microsoft Dynamics CRM
• Application Development
• Cloud Migration
• Hosting
• IT Outsourcing

Company Website: http://www.hbsys.com

ASSUMPTION: Heartland Business Systems LLC is a well-established company with a strong focus on Microsoft-based solutions. The company's size may offer opportunities for growth and close collaboration with team members.

📊 Role Analysis

Career Level: This role is at the mid to senior level, requiring a significant amount of experience and leadership.

Reporting Structure: The Marketing Manager will report directly to the CEO and will oversee various marketing teams.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work.

Growth Opportunities:

• As a small company, Heartland Business Systems LLC may offer opportunities for career growth and advancement as the company expands.
• The Marketing Manager role provides ample opportunities to develop leadership and strategic planning skills.
• This role may lead to senior-level positions within the marketing department or other areas of the business.

ASSUMPTION: The growth opportunities for this role will depend on the company's expansion and the candidate's performance. The ideal candidate will be proactive in seeking out growth opportunities and taking on additional responsibilities.

🌍 Location & Work Environment

Office Type: Heartland Business Systems LLC has an on-site office in Downers Grove, Illinois, with additional offices in Wisconsin and other locations.

Office Location(s): 2232 Wisconsin Ave., Downers Grove, Illinois 60515, US

Geographic Context:

• Downers Grove is a suburb of Chicago, offering a mix of urban and suburban living.
• The area has a diverse range of housing options, restaurants, and cultural attractions.
• The office is conveniently located near major highways and public transportation.

Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for occasional remote work)

ASSUMPTION: The work environment at Heartland Business Systems LLC is likely to be collaborative and supportive, with a focus on teamwork and mutual respect.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management
• Budget management and financial acumen
• Cross-functional collaboration and communication

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements.
• Be prepared to discuss your experience with Power BI and marketing analytics, as well as your track record of building successful ABM campaigns.
• Demonstrate your understanding of the company's services and target industries.

ATS Keywords: Marketing strategy, leadership, team management, budget management, cross-functional collaboration, ABM campaigns, Power BI, marketing analytics

ASSUMPTION: The interview process at Heartland Business Systems LLC is likely to be thorough and comprehensive, focusing on both technical skills and cultural fit.

🛠️ Tools & Technologies

• Microsoft Excel
• Microsoft PowerPoint
• CRM systems
• Power BI
• Marketing analytics tools
• ConnectWise (preferred)

ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, with a preference for candidates familiar with ConnectWise.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Innovation
• Collaboration
• Accountability

Work Style:

• Collaborative
• Adaptable
• Results-driven
• Data-informed

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable managing multiple projects and priorities?
• Do you have a proven track record of driving results through data-informed decision-making?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit, with a collaborative work style and a focus on driving results through data-informed decision-making.

⚠️ Potential Challenges

• Managing a small marketing team with limited resources
• Balancing strategic planning with hands-on execution
• Adapting to the unique needs and priorities of a small, growing company
• Managing multiple projects and priorities simultaneously

ASSUMPTION: The potential challenges for this role are related to the size and growth stage of the company, as well as the need to balance strategic planning with hands-on execution.

📈 Similar Roles Comparison

• Compared to larger IT services companies, this role may offer more opportunities for growth and close collaboration with team members.
• However, the role may also come with fewer resources and more responsibilities, requiring the candidate to be adaptable and proactive.
• In terms of career path, this role could lead to senior-level positions within the marketing department or other areas of the business, depending on the company's expansion and the candidate's performance.

ASSUMPTION: The ideal candidate for this role will be comfortable with the unique challenges and opportunities presented by a small, growing company and will be proactive in seeking out growth opportunities.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new product launch
• Managing a team to create and distribute targeted email campaigns to drive customer engagement and conversion
• Collaborating with sales and service teams to create and implement cross-selling plays involving marketing, inside sales, and sales

ASSUMPTION: The sample projects listed are representative of the types of initiatives the Marketing Manager may be responsible for, requiring a mix of strategic planning, team management, and hands-on execution.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as sales, service, and operations?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: The key questions to ask during the interview should focus on the company's growth plans, team dynamics, and support for professional development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements
• Prepare for interview questions related to your experience with Power BI, marketing analytics, and ABM campaigns
• Research the company's services and target industries to demonstrate your understanding and fit
• Follow up with the hiring manager within one week of your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.