Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: With Intelligence

🔹 Location: Sofia, Bulgaria (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (3 days in-office, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing innovative demand generation strategies to drive qualified leads and pipeline growth
• Collaborating with sales teams to improve lead quality and maintain effective communication
• Analyzing data and reporting on performance to drive continuous improvement
• Managing and mentoring a team in Bulgaria
• Working with multiple teams across the business to identify opportunities and build out nurture and engagement programs

ASSUMPTION: This role requires a strong understanding of B2B marketing, excellent campaign management skills, and the ability to lead a team. Experience in a B2B demand generation environment is preferred.

📋 Key Responsibilities

✅ Developing and executing innovative and effective demand generation strategies to drive qualified leads and pipeline growth

✅ Using email marketing platforms and automations (Pardot) to deliver effective direct marketing email campaigns

✅ Collaborating with sales teams to communicate activities, get actionable input, evaluate and improve lead quality, and develop positive relationships

✅ Identifying gaps in data and delivering on plans to add relevant new contacts and clean/maintain existing data within campaign segments

✅ Executing strategies that drive brand awareness, engagement, and conversions across new and existing subscribers through the management of campaigns

✅ Monitoring and regularly reporting on the effectiveness of all campaign activity within roles, demonstrating ROI and strategic changes based on data analysis

✅ Working closely with relevant stakeholders to ensure consistent brand messages across all contact points and sharing all learnings and insights that drive performances

✅ Using market intelligence and customer insight and analysis to increase understanding of audiences and effectiveness of marketing campaigns

ASSUMPTION: This role involves a high level of autonomy and requires strong project management, communication, and analytical skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of proven B2B marketing experience, with at least 2 years in a leadership or management role

Required Skills:

• Excellent campaign planning, management, and execution skills
• Excellent stakeholder management skills and a good understanding of best practices
• Flexible approach, good at prioritizing, reporting KPIs, and learning from them
• Previous experience within a B2B demand generation environment
• Good hands-on technical skills, especially with email automation and digital marketing
• Highly analytical and data-driven
• Desire to truly understand the customer, the products, and new opportunities
• CRM and marketing automation knowledge and experience (previous experience with Salesforce and Pardot would be an advantage)
• Strong understanding of reporting on campaign effectiveness and customer engagement
• A self-starter, able to work independently and lead multiple projects at once autonomously

Preferred Skills:

• B2B subscriptions marketing experience in a role with a focus on demand generation
• Experience with Google Analytics

ASSUMPTION: Candidates with experience in the financial services industry may have an advantage.

💰 Compensation & Benefits

Salary Range: €45,000 - €65,000 per year (Based on market research for similar roles in Sofia)

Benefits:

• 22 days of annual leave plus an additional day off for your birthday
• Up to 5 days of wellness and care leave
• Volunteer day
• Share with scheme
• 50% contribution towards therapy sessions
• Lunch & learns events
• Charity matching days
• Hybrid working arrangement (3 days in the office, 2 days working from home)
• 50% contribution towards a multisport card
• Pension & health provision
• Family-friendly policy
• Free onsite gym
• Employee assistance programme
• Refer a friend referral scheme
• Hardship fund
• Learn with us - online learning platform with over 80,000 courses

Working Hours: 40 hours per week, with flexible hours and the option to work from home two days a week

ASSUMPTION: The salary range is estimated based on market research for similar roles in Sofia. Benefits may vary based on individual circumstances and local laws.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services - With Intelligence provides data intelligence on the global asset management industry, focusing on hedge funds, private markets, and public funds

Company Size: Medium (501-1,000 employees) - With Intelligence employs over 700 staff globally, with its head office based in London

Founded: 1998 - With Intelligence has been at the heart of the alternatives and private markets since 1998 and has an unparalleled network

Company Description:

• With Intelligence provides the insight-enriched, exclusive data you need to power smarter asset raising, capital allocation, and deal origination
• Its data is unique, ahead-of-the-market, and sourced directly from allocators and fund managers, enriched with expert intelligence and actionable, forward-looking insights
• With Intelligence gives you the breadth and depth on your markets, from big market trends and competitor activity to the detail on specific companies, funds, and investors

Company Specialties:

• Hedge Funds
• Mutual Funds
• Private Equity
• Asset Management
• Traditional Fund Management
• Investment Industry
• Real Estate Funds
• Private Debt
• Allocation
• Asset Management Events
• Asset Management Awards
• Asset Management Data

Company Website: withintelligence.com

ASSUMPTION: With Intelligence is a well-established company in the financial services industry, focusing on providing data intelligence to its clients. Its extensive network and unique data sets make it a valuable resource for asset managers and investors.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Global Head of Marketing and has team lead responsibilities in Bulgaria

Work Arrangement: Hybrid (3 days in the office, 2 days working from home)

Growth Opportunities:

• Progression to a more senior marketing role within the company
• Expanding the team and taking on more direct reports
• Gaining experience in a global marketing role within the financial services industry

ASSUMPTION: This role offers opportunities for career growth and development within the company and the industry.

🌍 Location & Work Environment

Office Type: Contemporary office space with free onsite gym

Office Location(s): 51, "Cherni vrah" Blvd, 1407 Sofia, WorkBetter Coworking space

Geographic Context:

• Sofia is the capital and largest city of Bulgaria, with a population of over 1.2 million
• The city is known for its historical sites, cultural attractions, and vibrant nightlife
• Sofia has a humid continental climate, with warm summers and cold winters

Work Schedule: 40 hours per week, with flexible hours and the option to work from home two days a week

ASSUMPTION: Sofia offers a high quality of life, with a rich cultural scene, affordable cost of living, and a growing job market. The hybrid work arrangement provides a good balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Global Head of Marketing

Key Assessment Areas:

• Marketing and campaign management skills
• Leadership and team management abilities
• Analytical and data-driven mindset
• Understanding of the financial services industry

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and leadership experience
• Prepare examples of successful campaigns you've managed and the results you achieved
• Research With Intelligence and the financial services industry to demonstrate your understanding of the company and its clients

ATS Keywords: B2B Marketing, Campaign Management, CRM, Demand Generation, Email Marketing, Data Analysis, Stakeholder Management, Lead Generation, Brand Awareness, Customer Insight, Reporting, Email Automation, Digital Marketing, Analytical Skills, Project Management, Team Leadership

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant skills and experience. Researching the company and its industry will help applicants to prepare for interviews and demonstrate their fit for the role.

🛠️ Tools & Technologies

• Salesforce
• Pardot
• Google Analytics
• Email marketing platforms
• Campaign management tools

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Candidates should be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Results-oriented and proactive
• Strong communication and interpersonal skills
• Ability to work independently and in a team environment

Self-Assessment Questions:

• Do you have a proven track record of success in B2B marketing and demand generation?
• Are you comfortable working in a hybrid environment and managing a team remotely?
• Do you thrive in a data-driven and collaborative work environment?

ASSUMPTION: Candidates who are results-oriented, proactive, and comfortable working in a hybrid environment are likely to be a good fit for this role. A strong understanding of data-driven decision making and collaboration is essential for success in this role.

⚠️ Potential Challenges

• Managing a team remotely and ensuring consistent communication and collaboration
• Balancing multiple projects and priorities in a fast-paced and dynamic work environment
• Adapting to a hybrid work arrangement and maintaining productivity and focus
• Navigating the complexities of the financial services industry and understanding its unique challenges and opportunities

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills. Candidates should be comfortable working in a dynamic and fast-paced environment and be willing to adapt to new situations as needed.

📈 Similar Roles Comparison

• This role is similar to other B2B marketing manager positions, but with a focus on the financial services industry and a hybrid work arrangement
• Compared to other marketing manager roles, this position offers a unique opportunity to work with a global company in a niche industry
• Career progression in this role may lead to more senior marketing positions within the company or other global financial services organizations

ASSUMPTION: Candidates should compare this role to other B2B marketing manager positions and consider the unique opportunities and challenges it offers. This role may be a good fit for candidates interested in working in the financial services industry and gaining experience in a global marketing role.

📝 Sample Projects

• Developing and executing a targeted email campaign to generate leads for a new product launch
• Analyzing campaign performance data to identify trends and optimize future campaigns
• Collaborating with the sales team to develop targeted content and nurture programs for key accounts

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that may be required in this role. Candidates should be prepared to provide examples of their own relevant experience and demonstrate their ability to succeed in these types of projects.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the marketing team currently, and how can this role help to address them?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: These questions can help candidates better understand the role, the company, and its culture. Asking thoughtful and insightful questions demonstrates a candidate's interest in and preparation for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and leadership experience
• Prepare examples of successful campaigns you've managed and the results you achieved
• Research With Intelligence and the financial services industry to demonstrate your understanding of the company and its clients
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.