Marketing Manager, Data & Analysis

📌 Core Information 🔹 Job Title: Marketing Manager, Data & Analysis 🔹 Company: Lyric Opera of Chicago 🔹 Location: Chicago, Illinois, United States 🔹 Job Type: Full-time, On-site 🔹 Category: Performing Arts 🔹 Date Posted: April 29, 2025 🔹 Experience Level: 2-5 years of experience 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: 1. Data Extraction & Audience Segmentation: Build and maintain lists, extractions, and segments for marketing campaigns using Tessitura. 2. Reporting & Data Analysis: Develop and maintain reports, dashboards, and analytics to support marketing efforts and drive data-informed decisions. 3. Post-Performance Surveys: Manage and execute post-performance surveys, utilizing Python for data transformation and Looker Studio for dashboard updates. 4. Collaboration & Communication: Work closely with marketing leadership, other departments, and external vendors to ensure data accuracy, consistency, and optimal usage. 5. Continuous Learning & Improvement: Stay up-to-date with industry trends, new tools, and best practices to enhance data management and analysis processes. ASSUMPTION: This role requires a strong background in data analysis and reporting, with a focus on ticketing sales analytics and familiarity with Tessitura. Candidates should possess excellent problem-solving skills, attention to detail, and the ability to communicate complex data insights effectively. 📋 Key Responsibilities 🌟 Data Extraction & Audience Segmentation - Build and maintain lists, extractions, and segments for marketing campaigns using Tessitura. - Assist with the import of outside lists and marketing demographic research. - Extract constituent data for demographic appends via external vendors. - Manage routine and ad hoc list requests and data clean-up projects. - Document processes, best-practices, and overall workflows. 📈 Reporting & Data Analysis - Build new and revised existing reports in Tessitura and other analytics platforms. - Schedule advance reports and maintain and update dashboards in Tessitura Analytics to support audience insights. - Assist marketing leadership with data analysis and append demographics data to reporting. - Provide reporting on marketing efforts for a variety of needs, from development to general year-end wrap-ups. - Maintain direct mail and email response reporting and lead conclusion campaign reports. - Liaise with other departments as part of an institutional data team and serve as project lead for research projects. - Assist in basic Google Analytics reporting. 📊 Post-Performance Surveys - Manage and execute the Post-Performance Survey (PPS) process, utilizing Python for data transformation. - Perform annual updates to the PPS, including enhancements to Looker Studio dashboards and minor code adjustments. - Serve as organizational admin for Survey Monkey. 🎟 Assist Ticketing Data Set Up & Management - Assist with new Tessitura version upgrades through testing and maintain a general awareness of data-related changes. - Assist with season build by proofing pricing and providing reports and lists to support the subscription campaign. 🎯 Required Qualifications Education: - Bachelor's degree in a relevant field (e.g., Statistics, Data Science, Marketing, or a related discipline) or equivalent experience. Experience: - 3-5 years of experience in analytics and reporting, ideally in ticketing and the arts, with familiarity in using Tessitura. Required Skills: - Proficiency in data extraction, analysis, and reporting. - Strong problem-solving skills and attention to detail. - Excellent communication and interpersonal skills. - Familiarity with Python and Google Analytics. - Experience with Tessitura and other relevant ticketing platforms. - Knowledge of marketing principles and best practices. - Ability to work independently and in a team environment. Preferred Skills: - Experience with Looker Studio or similar data visualization tools. - Familiarity with the performing arts industry. - Knowledge of SQL and other programming languages. 💰 Compensation & Benefits Salary Range: $55,000 - $62,000 per year Benefits: - Health, dental, and vision insurance - 403B and 401(k) retirement plans with company match - Paid time off (PTO), including sick, vacation, and personal days, and holidays - Life and AD&D coverage - Opportunities for professional development and complimentary tickets 📌 Applicant Insights 🔍 Company Context Industry: Performing Arts Company Size: 501-1,000 employees Founded: 1954 Company Description: Lyric Opera of Chicago, founded in 1954, is one of the world's greatest opera companies, renowned for its artistic excellence and financial strength. With an average attendance of 100% from 1988-2002, Lyric Opera has operated in the black for 20 of the past 21 years. Company Specialties: - Opera productions - Music education and community engagement programs - Ticketing and fundraising initiatives Company Website: www.lyricopera.org ASSUMPTION: Lyric Opera of Chicago offers a dynamic and challenging work environment, with opportunities for professional growth and development within the performing arts industry. 📊 Role Analysis Career Level: Mid-level (2-5 years of experience) Reporting Structure: Reports directly to the Director of Sales & Advertising and works closely with the marketing team and other departments. Work Arrangement: On-site, full-time position with occasional evening, weekend, or holiday work requirements. Growth Opportunities: - Potential advancement to senior roles within the marketing department or other areas of the organization. - Opportunities to expand skills and expertise in data analysis, reporting, and project management. - Exposure to various aspects of the performing arts industry, including opera productions, community engagement, and fundraising initiatives. 🌍 Location & Work Environment Office Type: On-site, with a modernized Opera House and administrative offices in downtown Chicago. Office Location(s): 20 N Wacker Drive, Chicago, IL 60606, US Geographic Context: - Chicago, Illinois, United States - Central time zone (America/Chicago) - Latitude: 41.8375° N, Longitude: 87.6866° W Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for evening, weekend, or holiday events as needed. ASSUMPTION: The on-site work environment at Lyric Opera of Chicago offers a collaborative and engaging atmosphere, with opportunities for professional growth and development within the performing arts industry. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening with the hiring manager. 3. In-person or virtual interview with the marketing team and other relevant stakeholders. 4. Final interview with the Director of Sales & Advertising and/or other senior leadership. Key Assessment Areas: 1. Technical skills and proficiency in data analysis and reporting. 2. Problem-solving abilities and attention to detail. 3. Communication and interpersonal skills, with a focus on collaboration and teamwork. 4. Cultural fit and alignment with Lyric Opera's mission and values. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role. 2. Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability. 3. Research Lyric Opera of Chicago and the performing arts industry to demonstrate your enthusiasm and understanding of the organization and its mission. ATS Keywords: Data extraction, audience segmentation, reporting, data analysis, Python, Google Analytics, Tessitura, marketing campaigns, post-performance surveys, project management, collaboration, attention to detail, performing arts industry. ASSUMPTION: Applicants should tailor their resumes and cover letters to emphasize relevant skills and experiences, and be prepared to discuss their fit for the role and the organization during the interview process. 🛠 Tools & Technologies - Tessitura (ticketing and analytics platform) - Python (data transformation and analysis) - Looker Studio (data visualization and dashboarding) - Google Analytics (web analytics) - Microsoft Office Suite (word processing, spreadsheets, and presentations) - SQL (database management) - Other relevant tools and technologies as needed 👔 Cultural Fit Considerations Company Values: 1. Artistic excellence and innovation 2. Collaboration and teamwork 3. Integrity and accountability 4. Diversity, equity, and inclusion 5. Community engagement and impact Work Style: 1. Collaborative and team-oriented 2. Data-driven and analytical 3. Adaptable and responsive to change 4. Creative and innovative 5. Committed to continuous learning and improvement Self-Assessment Questions: 1. How do your personal values align with Lyric Opera of Chicago's core values? 2. Describe a time when you had to adapt to a significant change in a project or work environment. How did you handle it, and what was the outcome? 3. Can you provide an example of a data-driven decision you made that positively impacted a marketing campaign or other initiative? 4. How do you approach collaborating with team members from various departments or backgrounds? 5. How do you stay current with industry trends and new tools in data analysis and reporting? ASSUMPTION: Applicants should carefully consider their alignment with Lyric Opera of Chicago's values and work style, and be prepared to discuss their fit for the organization during the interview process. ⚠️ Potential Challenges 1. Workload fluctuations: The role may require additional hours during peak periods, such as performance seasons or special events. 2. Data management complexities: The position involves working with large datasets and complex reporting requirements, which can be challenging at times. 3. Stakeholder communication: Balancing the needs and expectations of various departments and external vendors may require strong communication and diplomatic skills. 4. Technical obstacles: Troubleshooting data-related issues or learning new tools may present occasional challenges. ASSUMPTION: Applicants should be prepared to address potential challenges and demonstrate their ability to adapt and thrive in a dynamic work environment. 📈 Similar Roles Comparison 1. Marketing Data Analyst vs. Marketing Manager, Data & Analysis: While both roles focus on data analysis and reporting, the Marketing Manager position carries more strategic and supervisory responsibilities, such as leading projects and collaborating with senior leadership. 2. Industry-specific context: Lyric Opera of Chicago's unique position within the performing arts industry offers a distinctive blend of artistic, community, and fundraising initiatives, setting it apart from other organizations in the sector. 3. Career path comparison: The Marketing Manager, Data & Analysis role can serve as a stepping stone to senior marketing positions or other leadership roles within the organization, depending on the applicant's career goals and the company's growth trajectory. ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and aspirations within the performing arts industry. 📝 Sample Projects 1. Post-Performance Survey Enhancements: Develop and implement improvements to the post-performance survey process, including new questions, enhanced data collection methods, or advanced data analysis techniques. 2. Audience Segmentation Strategies: Create and refine audience segmentation strategies to better target marketing campaigns and enhance overall engagement with Lyric Opera's programming and events. 3. Data Visualization Dashboards: Design and maintain intuitive and informative data visualizations to support marketing efforts and facilitate data-driven decision-making across the organization. ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and their ability to apply these skills to the unique challenges and opportunities presented by this role. ❓ Key Questions to Ask During Interview 1. Role-specific questions: * How does this role fit into the overall marketing strategy for Lyric Opera of Chicago? * What are the most pressing data analysis and reporting challenges facing the marketing team currently? * How does the organization support the professional development and growth of its marketing team members? 2. Team and culture-related questions: * How does the marketing team collaborate with other departments, such as sales, development, and production? * What is the dynamic like between the marketing team and the broader organization? * How does Lyric Opera foster a culture of innovation and continuous learning? 3. Career growth and opportunities: * What opportunities exist for career advancement within the marketing department or the organization as a whole? * How does Lyric Opera support work-life balance for its employees? ASSUMPTION: Applicants should carefully consider the questions they ask during the interview process, as they can provide valuable insights into their understanding of the role, the organization, and their fit for the position. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: https://lyricopera.applytojob.com/apply/BjFd87ZRhh/Marketing-Manager-Data-Analysis 2. Tailor your resume and cover letter to emphasize your relevant skills and experiences for this specific role. 3. Prepare for the interview process by researching Lyric Opera of Chicago, the performing arts industry, and the specific requirements and responsibilities of the Marketing Manager, Data & Analysis position. 4. Follow up with the hiring manager or HR representative after your interview to reiterate your interest in the role and address any remaining questions or concerns. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.