Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Universal Business Team

🔹 Location: Kempston, Bedford, United Kingdom

🔹 Job Type: On-site, Full-time

🔹 Category: Business Consulting and Services

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and executing a full-spectrum marketing strategy across digital, traditional, and content channels
• Driving website performance, SEO, PPC, email campaigns, and lead generation
• Creating engaging campaigns and branded content that speak to both B2B and B2C audiences
• Managing agencies and suppliers to deliver value and results
• Using data to shape your approach, tracking ROI, conversions, and customer engagement
• Partnering with sales to support business development and align with commercial goals

ASSUMPTION: This role requires a versatile marketer with a strong grasp of digital marketing tools and a strategic mindset to drive growth and engagement across various channels.

📋 Key Responsibilities

✅ Leading and executing a comprehensive marketing strategy across various channels

✅ Driving website performance, SEO, PPC, email campaigns, and lead generation

✅ Creating engaging campaigns and branded content for B2B and B2C audiences

✅ Managing agencies and suppliers to deliver value and results

✅ Using data to track ROI, conversions, and customer engagement

✅ Partnering with sales to support business development and align with commercial goals

ASSUMPTION: The role requires a balance of strategic planning and hands-on execution, with a focus on data-driven decision making and collaboration with internal teams and external partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in a B2B marketing role within an SME environment

Required Skills:

• Strong grasp of SEO, PPC, content strategy, and email marketing tools
• Confident using CMS and analytics platforms to drive decision-making
• Excellent communication skills and creative flair
• Self-starter with a strategic mindset and hands-on approach

Preferred Skills:

• Design skills (Adobe Creative Suite or Canva)
• Experience in e-commerce or construction/facilities sectors

ASSUMPTION: Candidates should have a proven track record in B2B marketing and be comfortable using digital marketing tools to drive results.

💰 Compensation & Benefits

Salary Range: £35,000 - £40,000 per year (negotiable depending on experience)

Benefits:

• Free parking
• Stocked kitchen
• Employee incentives

Working Hours: Monday to Friday, 8:00am – 5:00pm

ASSUMPTION: The salary range is estimated based on industry standards for marketing managers with 2-5 years of experience in the United Kingdom.

📌 Applicant Insights

🔍 Company Context

Industry: The Universal Business Team (UBT) is a fast-paced global consulting organization supporting over 3,000 family businesses across 19 countries. They provide business advisory, coaching, consulting, and training programs to move businesses forward.

Company Size: UBT has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: UBT was founded in 2001 and has since expanded its services and global presence.

Company Description:

• UBT offers a wide range of business advisory and support services
• The company has a unique value proposition, investing all profits into education and charity work
• UBT partners with leading brands to provide products and services at competitive prices

Company Specialties:

• Family Business
• Group Buying
• Business Advisory
• Accounting
• Leadership
• Online coaching
• Market Research
• Digital services
• Human Resources
• Recruitment
• Business Culture
• Innovation
• and Technology

Company Website: http://www.universalbusinessteam.com/

ASSUMPTION: UBT's focus on education and charity work sets it apart from other consulting organizations, providing a unique opportunity for employees to contribute to a higher purpose.

📊 Role Analysis

Career Level: This role is suitable for a mid-career marketing professional looking to take on more responsibility and drive growth within a company.

Reporting Structure: The Marketing Manager will report directly to the leadership team and work closely with internal teams and external partners.

Work Arrangement: This is an on-site role with standard business hours, Monday to Friday, 8:00am – 5:00pm.

Growth Opportunities:

• As the company grows, there may be opportunities for the Marketing Manager to expand their team and take on more strategic responsibilities
• UBT's global presence offers opportunities for international collaboration and exposure
• The company's focus on education and charity work may provide opportunities for employees to contribute to these initiatives

ASSUMPTION: The Marketing Manager role at UBT offers significant growth potential as the company continues to expand its services and global presence.

🌍 Location & Work Environment

Office Type: The company has a single office location in Sydney, Australia.

Office Location(s): Level 6, 10 Herb Elliott Avenue, Sydney Olympic Park, Sydney, NSW 2127, AU

Geographic Context:

• The office is located in Sydney, Australia, offering a vibrant and multicultural work environment
• The company's global presence provides opportunities for international collaboration and exposure
• Sydney is known for its high quality of life, with a mix of urban and outdoor activities

Work Schedule: The work schedule is Monday to Friday, 8:00am – 5:00pm, with flexibility for occasional overtime as needed.

ASSUMPTION: The Sydney office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the leadership team
• Background check and reference verification

Key Assessment Areas:

• Marketing strategy and planning
• Digital marketing skills and experience
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their results
• Research UBT's company culture and values to demonstrate your fit
• Be prepared to discuss your long-term career goals and how this role fits into your plans

ATS Keywords: Marketing Manager, B2B Marketing, Digital Marketing, SEO, PPC, Content Strategy, Email Marketing, CMS, Analytics, Communication Skills, Creative Flair, Self-Starter

ASSUMPTION: The application process at UBT is designed to assess candidates' marketing skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the company's growth plans.

🛠️ Tools & Technologies

• CMS (Content Management System) platforms (e.g., WordPress, Drupal)
• Analytics platforms (e.g., Google Analytics, Adobe Analytics)
• SEO and PPC tools (e.g., Google Ads, SEMrush, Ahrefs)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The Marketing Manager will be expected to have experience with a range of marketing tools and platforms, with a focus on digital marketing and data-driven decision making.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and continuous improvement
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively and across teams?
• Do you have a proven track record of driving results and continuous improvement?
• Are you adaptable and responsive to change?

ASSUMPTION: UBT values employees who are driven, collaborative, and adaptable, with a focus on delivering results and continuous improvement.

⚠️ Potential Challenges

• The role requires a balance of strategic planning and hands-on execution, which can be challenging at times
• The company's rapid growth may present challenges in terms of keeping up with demand and maintaining a high level of service
• The role may require occasional overtime or flexibility in work hours to meet deadlines or respond to unexpected opportunities
• The company's global presence may present challenges in terms of time zone differences and international collaboration

ASSUMPTION: The Marketing Manager role at UBT presents a range of challenges, from balancing strategic planning and execution to keeping up with the company's rapid growth and global presence.

📈 Similar Roles Comparison

• Compared to other Marketing Manager roles, this position offers a higher level of autonomy and responsibility for driving the company's marketing function
• The role is unique in its focus on both B2B and B2C marketing, requiring a versatile and adaptable approach
• As a mid-sized company, UBT offers opportunities for growth and career development that may not be available in larger organizations

ASSUMPTION: The Marketing Manager role at UBT is unique in its focus on both B2B and B2C marketing and offers a high level of autonomy and responsibility for driving the company's growth.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive website traffic and lead generation
• Creating engaging content and campaigns that speak to both B2B and B2C audiences
• Managing agencies and suppliers to deliver value and results, while optimizing marketing spend
• Using data to track ROI, conversions, and customer engagement, and adjusting marketing strategies accordingly

ASSUMPTION: The Marketing Manager role at UBT involves a range of projects, from strategic planning and execution to data analysis and optimization, with a focus on driving growth and engagement.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's long-term growth plans?
• What are the biggest challenges facing the marketing department, and how can this role address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is this role expected to fit into that?

ASSUMPTION: Asking these questions during the interview process will help you better understand the role's priorities, challenges, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their results
• Research UBT's company culture and values to demonstrate your fit
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.