📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Informa Group Plc.
🔹 Location: Brighton, England, United Kingdom
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: Mid-Senior level (4+ years of experience)
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing efforts across a portfolio of expo brands
- Setting and achieving key marketing objectives
- Executing multi-channel campaigns
- Collaborating with Marketing Executives and Assistants
- Managing budgets and data planning
ASSUMPTION: This role requires a strategic mindset, with the ability to balance both long-term planning and day-to-day execution. Strong analytical skills and experience in B2B marketing, preferably in the events sector, are essential for success.
📋 Key Responsibilities
✅ Conduct detailed market analysis and generate actionable insights
✅ Create detailed tactical marketing planning documents
✅ Oversee campaign execution, ensuring timelines are met and activities are optimized
✅ Manage budgets, including day-to-day management and invoice processing
✅ Contribute to portfolio-specific projects and initiatives
✅ Share best practices with the wider Marketing team and prepare monthly reports
✅ Attend external events and assist the Marketing Team on-site as required
✅ Commission and/or write marketing copy as required
✅ Ensure event stakeholders are well-briefed and kept updated on campaign progress
✅ Collaborate and contribute to multi-stakeholder portfolio projects and initiatives
✅ Ensure brand guidelines are adhered to on all marketing assets
ASSUMPTION: This role requires strong organizational skills, with the ability to manage multiple campaigns simultaneously and balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of B2B marketing experience, preferably in the events sector
Required Skills:
- Proven experience in B2B marketing
- Strong digital marketing skillset
- Analytical approach to decision-making
- Ability to manage multiple campaigns simultaneously
- Excellent communication and collaboration skills
- Proficient in using marketing tools and platforms
Preferred Skills:
- Experience in the events industry
- Fluency in additional languages
- Experience working with global teams
ASSUMPTION: Candidates with experience in the events sector and a strong digital marketing skillset are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for a Marketing Manager with 4-10 years of experience in the UK)
Benefits:
- Freedom & Flexibility: Colleagues rate Informa highly for the flexibility and trust they receive, with most balancing time in the office with time working remotely
- Great Community: A welcoming culture with in-person and online social events, active diversity and inclusion networks, and charity initiatives
- Broader Impact: Up to four days per year to volunteer, with charity match funding available
- Career Opportunity: Bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning
- Time Out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company-funded private medical cover
- ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more
- Recognition for great work, with global awards and kudos programs
- International collaboration opportunities
ASSUMPTION: Informa offers a competitive salary and benefits package, with a strong focus on work-life balance and employee wellbeing.
📌 Applicant Insights
🔍 Company Context
Industry: Informa operates in the information services industry, serving academic and business-to-business markets. They connect people with knowledge to help them learn more, know more, and do more.
Company Size: Informa is a large organization with over 10,000 colleagues across 30 countries. This size offers opportunities for growth and collaboration but may also have a more structured work environment.
Founded: Informa was founded in 1998 and has since grown into a leading international events, digital services, and academic knowledge business, headquartered in the UK and listed on the London Stock Exchange.
Company Description:
- Informa champions specialists working in academic and business-to-business markets
- They connect people with knowledge to help them learn more, know more, and do more
- Informa serves a wide range of specialist markets, including Pharma, Medical, and Biotech; Tech; Natural Products; Beauty & Aesthetics; Finance; Research and Advanced Learning; and many more
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: www.informa.com
ASSUMPTION: Informa's large size and diverse range of specialist markets offer applicants a wide range of opportunities for growth and career development.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring 4+ years of experience in B2B marketing, preferably in the events sector. It offers opportunities for career growth within Informa's diverse range of specialist markets.
Reporting Structure: The Marketing Manager will report directly to the Marketing Director and collaborate with Marketing Executives and Assistants.
Work Arrangement: This role is hybrid, requiring the Marketing Manager to be on-site for three days per week.
Growth Opportunities:
- Career progression within Informa's diverse range of specialist markets
- Opportunities to work on global events and projects
- Access to bespoke training and learning, mentoring platforms, and on-demand courses on LinkedIn Learning
ASSUMPTION: This role offers strong growth opportunities, both within the Marketing department and across Informa's diverse range of specialist markets.
🌍 Location & Work Environment
Office Type: Informa's Brighton office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): North Street, Brighton and Hove, Brighton BN1, UK
Geographic Context:
- Brighton is a vibrant coastal city with a strong cultural scene, located approximately 50 miles south of London
- The city is well-connected by train, with regular services to London and other major cities
- Brighton offers a mix of urban and coastal living, with a range of housing options and a high quality of life
Work Schedule: This role follows a hybrid work arrangement, with the Marketing Manager required to be on-site for three days per week.
ASSUMPTION: Brighton offers a high quality of life, with a mix of urban and coastal living and strong connections to London and other major cities. The hybrid work arrangement offers flexibility while still requiring regular on-site presence.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Face-to-face or video interview with the hiring manager and/or team members
- Final round interview with the Marketing Director
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and optimization
- Budget management and data analysis
- Collaboration and communication skills
- Cultural fit and alignment with Informa's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions, focusing on your marketing strategy, campaign execution, and problem-solving skills
- Research Informa's specialist markets and be prepared to discuss how your experience aligns with their portfolio of expo brands
- Demonstrate your ability to manage multiple campaigns simultaneously and balance multiple priorities
ATS Keywords: B2B marketing, events sector, digital marketing, campaign execution, budget management, data analysis, market research, marketing strategy, collaboration, project management, copywriting, event marketing, stakeholder management, segmentation, tactical planning, audience briefing
ASSUMPTION: Informa's application process focuses on assessing candidates' marketing strategy, campaign execution, and problem-solving skills, as well as their cultural fit and alignment with the company's values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) and pay-per-click (PPC) tools (e.g., Google Ads, SEMrush)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Informa uses a range of marketing automation, CRM, and data analysis tools to support their marketing efforts. Candidates should be comfortable using these tools and be prepared to discuss their experience with them in the interview process.
👔 Cultural Fit Considerations
Company Values:
- Champions specialists
- Connects people with knowledge
- Helps them learn more, know more, and do more
- Collaborates and shares knowledge
- Celebrates diversity and inclusion
- Committed to sustainability and social responsibility
Work Style:
- Collaborative and supportive
- Focused on delivering results and driving growth
- Flexible and adaptable
- Committed to continuous learning and development
Self-Assessment Questions:
- How do you align with Informa's value of 'champions specialists' and how have you demonstrated this in your previous roles?
- Can you provide an example of a time when you had to adapt your work style to fit a new team or project, and what was the outcome?
- How do you approach continuous learning and development, and what steps do you take to stay up-to-date with industry trends and best practices?
ASSUMPTION: Informa values candidates who align with their core values and demonstrate a collaborative, results-driven, and adaptable work style. Candidates should be prepared to discuss their alignment with Informa's values and provide examples of their work style in the interview process.
⚠️ Potential Challenges
- The role requires managing multiple campaigns simultaneously, which can be challenging and demanding at times
- Informa's large size and diverse range of specialist markets may present opportunities for career growth but also require strong navigation and adaptability
- The hybrid work arrangement may present challenges in terms of maintaining work-life balance and staying connected with the team
- Brighton's coastal location may present challenges for candidates who prefer an urban environment or have limited access to transportation
ASSUMPTION: While Informa offers numerous opportunities for growth and development, candidates should be prepared to manage multiple priorities, navigate a large organization, and adapt to a hybrid work environment.
📈 Similar Roles Comparison
- Compared to other Marketing Manager roles in the events sector, this role offers a broader portfolio of brands and a more diverse range of specialist markets
- Informa's large size and global presence provide opportunities for career growth and international collaboration that may not be available in smaller organizations
- This role requires a strong digital marketing skillset and experience in B2B marketing, with a focus on campaign execution and optimization
ASSUMPTION: Candidates should research other Marketing Manager roles in the events sector and consider Informa's unique offerings, including their diverse range of specialist markets and global presence.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign for an international expo event, including digital advertising, email marketing, and social media promotion
- Conducting market research and analysis to inform marketing strategy and tactics for a portfolio of expo brands
- Managing a team of Marketing Executives and Assistants to execute campaigns and deliver on key performance indicators (KPIs)
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Manager role at Informa, with a focus on campaign execution, market research, and team management.
❓ Key Questions to Ask During Interview
- Can you describe the marketing strategy for one of Informa's expo brands, and how it has evolved over time?
- How does Informa support the professional development of its marketing team members?
- Can you provide an example of a successful marketing campaign that you've executed, and what made it successful?
- How does Informa measure the success of its marketing campaigns, and what key performance indicators (KPIs) do you focus on?
- Can you describe the team structure for the Marketing department, and how does the Marketing Manager role fit into this structure?
ASSUMPTION: These key questions help candidates understand Informa's marketing strategy, professional development opportunities, and team structure, allowing them to better assess their fit for the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on B2B marketing, digital marketing, and campaign execution
- Prepare for behavioral and situational interview questions, focusing on your marketing strategy, campaign execution, and problem-solving skills
- Research Informa's specialist markets and be prepared to discuss how your experience aligns with their portfolio of expo brands
- Demonstrate your ability to manage multiple campaigns simultaneously and balance multiple priorities
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
