Marketing Manager

stratasys

Full-time

On-site

Minneapolis, Minnesota, United States

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Stratasys

🔹 Location: Minneapolis, Minnesota, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Strategic Leadership: Develop and implement vertical marketing strategies that align with overall company objectives, identifying market opportunities and driving revenue growth.
Campaign Development and Demand Generation: Design and execute end-to-end marketing campaigns that build pipeline and are tailored to vertical audiences, including messaging, creative direction, and channel management (digital, events, content, etc.).
Cross Functional Collaboration: Partner with Product Management, Sales, Vertical Leaders, Regional and Channel teams to align marketing efforts with product offerings and customer needs.
Customer Advocacy: Build relationships with key customers and leverage them for testimonials, case studies, and industry advocacy within the vertical.

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with cross-functional teams. A successful candidate will have a proven track record in vertical marketing, with a deep understanding of industry-specific challenges, trends, and customer needs.

📋 Key Responsibilities

✅ Marketing Strategy and Planning:

Strategic Leadership: Develop and implement the vertical marketing strategy that aligns with overall company objectives, identifying market opportunities and driving revenue growth.
Campaign Development and Demand Generation: Design and execute end-to-end marketing campaigns that build pipeline and are tailored to vertical audiences, including messaging, creative direction, and channel management (digital, events, content, etc.).
Cross Functional Collaboration: Partner with Product Management, Sales, Vertical Leaders, Regional and Channel teams to align marketing efforts with product offerings and customer needs.

ASSUMPTION: The Marketing Manager will be responsible for owning and executing the end-to-end marketing strategy, demand generation, campaign execution, and market positioning for aerospace, defense, and government. This role requires a deep understanding of industry-specific challenges, trends, and customer needs. You will work closely with product management, sales, vertical leaders, and external partners to create targeted marketing initiatives that drive demand and brand awareness.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 7+ years of marketing experience, with at least 3 years in vertical marketing, B2B technology, or the 3D printing/additive manufacturing industry with an emphasis in demand generation and campaign management.

Required Skills:

Proven track record in vertical marketing, with a deep understanding of industry-specific challenges, trends, and customer needs.
Excellent communication, presentation, and interpersonal skills.
Strong analytical and problem-solving skills.
Ability to work effectively with cross-functional teams.
Proficient in marketing analytics tools (e.g., Google Analytics, HubSpot).

Preferred Skills:

Manufacturing industry knowledge or experience.
Experience in a global environment.

ASSUMPTION: Candidates should have a proven track record in vertical marketing, with a deep understanding of industry-specific challenges, trends, and customer needs. They should be able to work effectively with cross-functional teams and have strong analytical and problem-solving skills. Preferred candidates will have manufacturing industry knowledge or experience and experience in a global environment.

💰 Compensation & Benefits

Salary Range: $85,000 - $100,000 base salary, which does not include variable incentive pay. This range represents a good faith estimate for this position. Your individual base pay will depend on your skills, qualifications, geographical location, and/or experiences.

Benefits:

Health, dental, and vision insurance
Retirement savings plan with company match
Paid time off and holidays
Employee assistance program
Tuition reimbursement

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for the role.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with the required experience level. The actual salary may vary based on the candidate's skills, qualifications, and location. Benefits are subject to change and may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Industrial Machinery Manufacturing

Company Size: 1,001-5,000 employees

Founded: 1987

Company Description:

Stratasys develops industrial-grade additive solutions to help you solve critical design and manufacturing challenges, right along your production cycle.
Working with you to push the boundaries of what’s possible. And thrive in a changing world.

Company Specialties:

3D printing
rapid prototyping
fused deposition modeling (FDM)
Additive Manufacturing
carbon fiber
PolyJet
SAF
P3
Stereolithography
3D Printer
and Make additive work for you

Company Website: stratasys.com

ASSUMPTION: Stratasys is a leading provider of 3D printing solutions, with a strong focus on industrial-grade applications. As a large company with a global presence, Stratasys offers a dynamic work environment with opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Vice President of Marketing and works closely with cross-functional teams, including Product Management, Sales, Vertical Leaders, Regional, and Channel teams.

Work Arrangement: On-site, with occasional travel required (up to 15%).

Growth Opportunities:

Potential to advance to a senior marketing leadership role within the company.
Opportunities to work on high-impact projects and collaborate with cross-functional teams.
Access to professional development resources and training programs.

ASSUMPTION: This role offers a unique opportunity to work in a dynamic, global organization and make a significant impact on the company's marketing efforts. With a strong focus on vertical marketing, this role provides ample opportunities for career growth and development within the marketing function.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with open work areas and private offices.

Office Location(s): 1 Holtzman St. Science Park, Rehovot, 7612401, IL

Geographic Context:

Minneapolis is the largest city in the state of Minnesota and the 46th-most populous city in the United States.
The city is known for its strong economy, driven by industries such as healthcare, finance, and technology.
Minneapolis offers a high quality of life, with a vibrant arts and culture scene, numerous parks and recreational opportunities, and a diverse food scene.

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for the role.

ASSUMPTION: The office environment at Stratasys is modern, collaborative, and designed to foster innovation and productivity. The location in Minneapolis offers a high quality of life, with numerous cultural and recreational opportunities for employees to enjoy.

💼 Interview & Application Insights

Typical Process:

Online application submission
Phone or video screening
On-site or virtual interview with the hiring manager
Final interview with the Vice President of Marketing
Background check and offer

Key Assessment Areas:

Marketing strategy and planning
Campaign development and execution
Cross-functional collaboration
Industry knowledge and trends
Problem-solving and analytical skills

Application Tips:

Tailor your resume and cover letter to highlight relevant marketing experience and skills.
Be prepared to discuss your marketing strategy and planning approach, as well as your campaign development and execution experience.
Demonstrate your ability to work effectively with cross-functional teams and your understanding of industry trends and challenges.

ATS Keywords: Marketing Strategy, Demand Generation, Campaign Management, Vertical Marketing, Industry Trends, Cross-Functional Collaboration, Marketing Analytics, B2B Technology, 3D Printing, Additive Manufacturing

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy and planning skills, campaign development and execution experience, cross-functional collaboration abilities, and industry knowledge. Candidates should be prepared to discuss their relevant marketing experience and demonstrate their problem-solving and analytical skills.

🛠️ Tools & Technologies

Marketing automation platforms (e.g., HubSpot, Marketo)
Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
Analytics tools (e.g., Google Analytics, Tableau)
Social media management tools (e.g., Hootsuite, Buffer)
Project management tools (e.g., Asana, Trello)
Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The Marketing Manager will be expected to be proficient in using marketing automation platforms, CRM software, analytics tools, and other relevant technologies to effectively manage marketing campaigns and track performance.

👔 Cultural Fit Considerations

Company Values:

Innovation
Customer-centricity
Collaboration
Integrity
Sustainability

Work Style:

Dynamic and fast-paced
Collaborative and team-oriented
Results-driven and data-focused
Adaptable and open to change

Self-Assessment Questions:

How do you align with the company's value of innovation, and can you provide an example of a time when you drove innovation in a marketing campaign?
How do you ensure that your marketing efforts are customer-centric, and can you describe a successful customer-centric marketing campaign you've led?
How do you work effectively in a collaborative, team-oriented environment, and can you share an example of a successful team project you've managed?

ASSUMPTION: Stratasys values candidates who demonstrate a strong alignment with the company's core values, particularly innovation, customer-centricity, and collaboration. Successful candidates will be able to provide concrete examples of how they have embodied these values in their previous marketing roles.

⚠️ Potential Challenges

Working in a fast-paced, dynamic environment may require adaptability and quick decision-making.
Managing multiple initiatives simultaneously may present time management and prioritization challenges.
The role may require occasional travel, which could disrupt personal schedules or routines.
Working in a global organization may present cultural and time zone differences that require effective communication and collaboration skills.

ASSUMPTION: While this role offers numerous opportunities for career growth and development, it also presents several challenges that candidates should be prepared to address. These include working in a fast-paced, dynamic environment, managing multiple initiatives simultaneously, occasional travel, and navigating cultural and time zone differences in a global organization.

📈 Similar Roles Comparison

Compared to other marketing manager roles, this position places a stronger emphasis on vertical marketing and industry-specific trends and challenges.
As a large, global organization, Stratasys offers more opportunities for career growth and development than smaller companies in the industry.
This role requires a deeper understanding of the 3D printing and additive manufacturing industry, as well as the aerospace, defense, and government sectors.

ASSUMPTION: While this role shares similarities with other marketing manager positions, it also presents unique challenges and opportunities specific to the 3D printing and additive manufacturing industry, as well as the aerospace, defense, and government sectors. Candidates should be prepared to demonstrate their industry-specific knowledge and experience.

📝 Sample Projects

Developing a targeted marketing campaign for the aerospace industry, focusing on the benefits of 3D printing for aircraft maintenance and repair operations.
Creating a case study highlighting the successful implementation of a 3D printing solution in the defense industry, improving operational efficiency and reducing costs.
Conducting market research on the 3D printing trends and applications in the government sector, and developing a strategic marketing plan to capitalize on emerging opportunities.

ASSUMPTION: These sample projects illustrate the types of marketing initiatives and campaigns that the Marketing Manager may be responsible for developing and executing. Candidates should be prepared to discuss their relevant marketing experience and demonstrate their ability to create targeted, industry-specific marketing strategies.

❓ Key Questions to Ask During Interview

Can you describe the company's marketing strategy for the aerospace, defense, and government sectors, and how this role fits into that strategy?
How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are tracked?
What opportunities exist for career growth and development within the marketing function at Stratasys?
How does the company support work-life balance for its employees, particularly for those in marketing roles?
Can you provide an example of a successful marketing campaign that the company has executed, and what lessons were learned from that campaign?

ASSUMPTION: These key questions are designed to help candidates better understand the company's marketing strategy, performance metrics, career growth opportunities, work-life balance policies, and marketing campaign successes. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the following link: https://careers.stratasys.com/job/Minneapolis-Marketing-Manager-MN-55401/1302628000/
Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on vertical marketing, campaign management, and industry-specific knowledge.
Prepare for your interview by researching the company's marketing strategy, performance metrics, and industry trends, as well as practicing your responses to common marketing interview questions.
Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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