- Job Title: Marketing Manager
- Company: TD SYNNEX
- Location: Chennai, Tamil NΔdu, India
- Job Type: Full-Time
- Category: IT Services and IT Consulting
- Date Posted: May 12, 2025
- Experience Level: 3-5 years
- Remote Status: On-site (with occasional remote work)
π Job Overview
Key aspects of this role include:
- Achieving sales and profit targets for product groups through marketing programs and sales enablement.
- Executing business plans and supporting the sales team.
- Maintaining and developing operational level vendor relationships.
- Collaborating with the channels sales team to ensure optimal performance.
- Providing reports for commercial decision-making.
ASSUMPTION: This role requires a balance of strategic planning, tactical execution, and strong interpersonal skills to succeed.
π Key Responsibilities
- β Assist in creating and executing business plans for vendor product groups.
- β Implement sales enablement programs and marketing campaigns to support product group objectives.
- β Develop market understanding, customer needs, and competitive analysis.
- β Design effective planning, including inventory turns, fulfillment, and obsolescence minimization.
- β Provide various reports for commercial decision-making.
- β Maintain and develop operational level vendor relationships.
- β Support the sales team to ensure optimal performance.
- β Maintain knowledge of sales processes, proposals, pipeline management, partner engagement, and recommend remedial actions when necessary.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong organizational and communication skills.
π― Required Qualifications
- Education: Bachelor's Degree or Diploma in Information Technology/Marketing/Business Studies/Engineering or other relevant course of study.
- Experience: 3 to 5 years of relevant work experience.
- Required Skills:
- Strong data entry skills.
- Complex problem-solving, critical thinking, and decision-making abilities.
- Accuracy and efficiency in recognizing and attending to important details.
- Ability to communicate clearly and convey necessary information.
- Proficiency in English and other local/regional languages.
- Presentation and negotiation skills.
- Ability to work independently with minimum supervision.
- Adaptability and resilience under pressure.
- Strong organizational and time management skills.
- Ability to collaborate and build effective working relationships with others.
- Multi-tasking skills.
Preferred Skills:
- Experience in sales enablement or a related field.
- Knowledge of the IT industry and relevant vendors.
- Familiarity with sales processes, proposals, pipeline management, and partner engagement.
ASSUMPTION: Candidates with relevant experience in sales enablement, marketing, or a related field will have a competitive advantage.
π° Compensation & Benefits
- Salary Range: INR 12-18 lakhs per annum (based on experience and performance)
- Benefits:
- Elective benefits tailored to the country.
- Programs for career growth and personal well-being.
- Diversity, equity, and inclusion initiatives.
- Opportunities to connect with the community.
- Working Hours: Full-time (40 hours/week) with occasional non-standard hours and travel (25%) as business requires.
ASSUMPTION: The salary range is estimated based on industry standards for a marketing manager role in Chennai, considering the required experience level.
π Applicant Insights
π Company Context
- Industry: TD SYNNEX is a leading distributor and solutions aggregator for the IT ecosystem, focusing on IT distribution, technology solutions, customer engagement services, and business process services.
- Company Size: 10,001+ employees (global), with a significant presence in India.
- Founded: 1977 (as Tech Data), merged with SYNNEX in 2021 to form TD SYNNEX.
- Company Description: TD SYNNEX is an innovative partner that helps customers maximize the value of IT investments, demonstrate business outcomes, and unlock growth opportunities. They are committed to being a diverse, inclusive employer of choice and a good corporate citizen.
- Company Specialties: IT distribution, technology solutions, customer engagement services, and business process services.
π Role Analysis
- Career Level: Mid-level management role with opportunities for growth.
- Reporting Structure: This role reports to the Director of Product Management and has no direct reports.
- Work Arrangement: Primarily on-site, with occasional remote work and travel (25%) as business requires.
- Growth Opportunities: Potential career progression into senior management roles within the product management or marketing functions.
ASSUMPTION: This role offers opportunities for career growth within the organization, as demonstrated by the company's commitment to employee development and internal promotions.
π Location & Work Environment
- Office Type: Modern, collaborative workspaces with a mix of open-plan and private offices.
- Office Location(s): Chennai, Tamil NΔdu, India.
- Geographic Context: Chennai is the capital city of Tamil NΔdu, located on the Bay of Bengal in eastern India. It is known for its rich cultural heritage, historical landmarks, and vibrant food scene.
- Work Schedule: Full-time (40 hours/week) with occasional non-standard hours and travel as business requires.
ASSUMPTION: Chennai offers a mix of traditional and modern amenities, with a cost of living that is generally lower than other major Indian cities.
πΌ Interview & Application Insights
- Typical Process: Online application review β Phone/Video screen β In-depth interviews with hiring managers and team members β Final decision.
- Key Assessment Areas: Problem-solving skills, communication abilities, cultural fit, and relevant experience.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Prepare examples demonstrating your problem-solving, communication, and negotiation skills.
- Research the company and the role to show your enthusiasm and understanding.
ASSUMPTION: TD SYNNEX uses a structured interview process to assess candidates' skills and cultural fit, with a focus on problem-solving, communication, and relevant experience.
ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.
π Cultural Fit Considerations
- Company Values: Collaboration, Accountability, Integrity, Excellence, and Inclusion.
- Work Style: TD SYNNEX values a collaborative, inclusive, and innovative work environment. They encourage employees to take ownership of their roles, work independently, and contribute to the company's success.
- Self-Assessment Questions:
- How do you demonstrate collaboration and accountability in your work?
- How have you handled working with diverse teams or in inclusive environments?
- How do you approach problem-solving and decision-making in a fast-paced, dynamic work environment?
ASSUMPTION: TD SYNNEX values employees who align with their core values, demonstrate strong communication skills, and thrive in a collaborative, inclusive work environment.
β οΈ Potential Challenges
- Managing multiple stakeholders, including vendors, the sales team, and internal teams.
- Balancing strategic planning with tactical execution.
- Adapting to changes in the market, vendor priorities, or company objectives.
- Occasional travel and non-standard work hours as business requires.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on priorities and time management.
π Similar Roles Comparison
- Product Manager: Focuses on product development, roadmaps, and feature prioritization. This role is more technical and involves working closely with engineering and product development teams.
- Marketing Specialist/Coordinator: Concentrates on tactical marketing tasks, such as campaign execution, event planning, and content creation. This role has a narrower scope and requires less strategic thinking.
- Sales Enablement Manager: Primarily focuses on supporting the sales team with tools, content, and training. This role is more sales-focused and involves less strategic planning and vendor management.
ASSUMPTION: The Marketing Manager role requires a balance of strategic planning, tactical execution, and stakeholder management, making it distinct from similar roles.
π Sample Projects
- Developing and executing a marketing campaign to launch a new product group.
- Conducting market research and competitive analysis to inform business planning.
- Designing and implementing a sales enablement program to improve sales team performance.
- Collaborating with vendors to develop co-marketing campaigns and ensure contract compliance.
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the importance of stakeholder management and collaboration.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to the overall company strategy and growth?
- What opportunities are there for career growth and development within the product management or marketing functions?
- How does the company support work-life balance, especially with occasional travel and non-standard hours?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: These questions help candidates understand the role's priorities, growth opportunities, and the company's culture and values.
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://synnex.wd5.myworkdayjobs.com/tdsynnexcareers/job/Chennai-India/Marketing-Manager_R39347).
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Prepare examples demonstrating your problem-solving, communication, and negotiation skills.
- Research the company and the role to show your enthusiasm and understanding.
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
