Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Vital Lyfe

🔹 Location: Hawthorne, California

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building and scaling the marketing engine from scratch
• Setting strategy, shaping the brand, and driving growth across channels
• Leading a high-performance team across growth, content, social, product marketing, and ops
• Defining and evolving brand positioning and messaging frameworks
• Optimizing data-driven marketing operations and improving key metrics

ASSUMPTION: This role requires a versatile marketing professional with a strong strategic mindset and the ability to execute tactically. The ideal candidate will have experience in a leadership role and be comfortable wearing many hats.

📋 Key Responsibilities

✅ Set the vision and strategy for all marketing activities from brand to performance, content to lifecycle

✅ Grow and lead a high-performance team across growth, content, social, product marketing, and ops

✅ Own and execute go-to-market strategy for product launches, acquisition funnels, and integrated campaigns

✅ Define and evolve brand positioning, messaging frameworks, and storytelling across customer segments

✅ Build and optimize data-driven marketing operations using tools like HubSpot, GA4, Meta Pixel, and attribution platforms

✅ Scale lead generation and improve CAC, ROAS, and LTV across paid, earned, and owned channels

✅ Drive high-quality content across blogs, video, thought leadership, and social platforms

✅ Lead market research, persona development, and competitive analysis to inform product and sales strategy

✅ Own marketing KPIs, dashboards, and reporting focus on what moves the needle

ASSUMPTION: This role requires a strong understanding of the full marketing funnel and the ability to optimize it for maximum impact. The ideal candidate will be comfortable working with data and analytics tools to inform decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years in marketing, with 2-3+ years in a leadership or head-of-marketing role

Required Skills:

• Proven experience owning GTM strategy and budgets at an early- or growth-stage startup
• A full-stack marketing skill set: product marketing, paid acquisition, SEO, lifecycle, content, analytics
• Deep knowledge of funnels, segmentation, CRM orchestration, and conversion rate optimization
• Strong strategic instincts, but also ready to get tactical and execute when needed
• Fluency with modern marketing tools (HubSpot, GA4, Webflow, Meta Ads, UTM frameworks, etc.)
• A portfolio of successful campaigns or launches that moved the needle on growth or brand awareness
• A scrappy, hands-on approach to building systems, processes, and teams from scratch

Preferred Skills:

• Experience in the water technology or sustainability industry
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a proven track record in marketing leadership roles and a passion for driving growth and brand awareness.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for a Senior Marketing Manager role in California)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO and flexible work arrangements
• Professional development opportunities
• Competitive compensation and equity packages

Working Hours: Full-time, with flexible hours and the opportunity to work remotely occasionally

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in California. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Water technology and sustainability

Company Size: Small, mission-driven team at a critical stage of growth

Founded: 2022

Company Description:

• At Vital Lyfe, we're redefining water access through breakthrough desalination technology, bringing clean water to the edge of infrastructure, and directly into people's hands.
• This is an opportunity to join a fast-moving, mission-driven team solving one of the most urgent challenges on the planet with aerospace-grade engineering and field-tested simplicity.

Company Specialties:

• Desalination technology
• Water access solutions
• Sustainability and social impact

Company Website: https://www.vital-lyfe.com/

ASSUMPTION: Vital Lyfe is a mission-driven company focused on solving the global water crisis through innovative technology. This role offers the opportunity to make a significant impact on a critical issue while building a brand from scratch.

📊 Role Analysis

Career Level: Senior Marketing Manager

Reporting Structure: This role reports directly to the CEO and will lead a team of marketing professionals

Work Arrangement: On-site with flexible remote work opportunities

Growth Opportunities:

• As the first marketing hire, there is significant opportunity for growth and advancement as the team expands
• The ability to shape the brand and marketing strategy from the ground up offers unparalleled career growth potential
• Working closely with the CEO provides exposure to strategic decision-making and leadership development

ASSUMPTION: This role offers exceptional growth opportunities for the right candidate, with the potential to shape the company's brand and marketing strategy and make a significant impact on its success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on sustainability and innovation

Office Location(s): Hawthorne, California

Geographic Context:

• The office is located in the heart of the South Bay, close to major tech hubs and transportation options
• The area offers a diverse range of cultural attractions, dining, and outdoor activities
• Hawthorne is home to SpaceX and other innovative companies, providing a dynamic and inspiring work environment

Work Schedule: Full-time, with flexible hours and the opportunity to work remotely occasionally

ASSUMPTION: The office environment at Vital Lyfe is designed to foster collaboration, creativity, and innovation, with a strong focus on sustainability and social impact.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the CEO
• In-depth interview with the CEO and other team members
• Case study or project presentation
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team-building skills
• Cultural fit and passion for the mission
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your marketing leadership experience and relevant industry experience
• Prepare a case study or project presentation that demonstrates your ability to build and scale a marketing engine from scratch
• Be ready to discuss your strategic vision for the brand and marketing strategy

ATS Keywords: Marketing strategy, brand positioning, go-to-market strategy, data-driven marketing, lead generation, content creation, market research, competitive analysis, KPI management, product marketing, paid acquisition, SEO, lifecycle marketing, analytics, CRM orchestration

ASSUMPTION: The interview process at Vital Lyfe is designed to assess the candidate's strategic thinking, marketing expertise, leadership skills, and cultural fit. The ideal candidate will be able to demonstrate their ability to build and scale a marketing engine from scratch and make a significant impact on the company's success.

🛠️ Tools & Technologies

• HubSpot
• GA4
• Meta Pixel
• Attribution platforms
• Webflow
• Meta Ads
• UTM frameworks

ASSUMPTION: The ideal candidate will be comfortable working with modern marketing tools and technologies and be able to optimize their use to drive growth and improve key metrics.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Social impact
• Collaboration
• Adaptability

Work Style:

• Fast-paced and dynamic
• Collaborative and inclusive
• Focused on results and impact
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you passionate about sustainability and social impact?
• Do you have a proven track record of building and scaling marketing engines from scratch?
• Are you comfortable working with data and analytics tools to inform decision-making?

ASSUMPTION: The ideal candidate will be a strategic thinker with a strong marketing background and a passion for sustainability and social impact. They will be comfortable working in a fast-paced, dynamic environment and be able to adapt to change.

⚠️ Potential Challenges

• The role requires a strong understanding of the full marketing funnel and the ability to optimize it for maximum impact
• The ideal candidate will be comfortable working with data and analytics tools to inform decision-making
• The role requires a scrappy, hands-on approach to building systems, processes, and teams from scratch
• The company is at a critical stage of growth, and the ideal candidate will be able to handle ambiguity and adapt to change

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to change. They will have a strong understanding of the full marketing funnel and be comfortable working with data and analytics tools to inform decision-making.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position offers the opportunity to build and scale a marketing engine from scratch and shape the brand and marketing strategy
• The role requires a strong understanding of the full marketing funnel and the ability to optimize it for maximum impact, making it well-suited for candidates with experience in growth-stage startups or agency environments
• The company's focus on sustainability and social impact sets it apart from other marketing roles and offers the opportunity to make a significant impact on a critical issue

ASSUMPTION: This role offers a unique opportunity to shape the brand and marketing strategy for a mission-driven company focused on solving the global water crisis through innovative technology.

📝 Sample Projects

• Develop and execute a go-to-market strategy for a new product launch, including brand positioning, messaging frameworks, and integrated campaigns
• Optimize the marketing funnel to improve CAC, ROAS, and LTV across paid, earned, and owned channels
• Conduct market research and competitive analysis to inform product and sales strategy and identify new opportunities for growth

ASSUMPTION: The ideal candidate will have experience in developing and executing go-to-market strategies, optimizing marketing funnels, and conducting market research and competitive analysis.

❓ Key Questions to Ask During Interview

• How does the company plan to scale its marketing efforts in the next 12-24 months?
• What are the key priorities for the first 90 days in this role?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to diversity, equity, and inclusion?
• How does the company measure the success of its marketing efforts, and what are the key KPIs for this role?

ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions about the company's growth plans, priorities, and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing leadership experience and relevant industry experience
• Prepare a case study or project presentation that demonstrates your ability to build and scale a marketing engine from scratch
• Be ready to discuss your strategic vision for the brand and marketing strategy
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.