Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Reusables.com

🔹 Location: Remote (Canada)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive marketing strategy in collaboration with the CEO.
• Optimizing digital campaigns, managing content, and refining brand positioning to align with business objectives.
• Driving growth, engagement, and brand awareness while supporting sales efforts.
• Collaborating with cross-functional teams to ensure marketing efforts effectively support company goals.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a fast-paced, agile environment.

📋 Key Responsibilities

✅ Develop and execute a comprehensive marketing strategy in collaboration with the CEO.

✅ Optimize lead generation funnels and nurture campaigns to drive business growth.

✅ Manage and enhance website content and performance, ensuring a consistent and engaging brand voice.

✅ Plan and manage paid and organic digital campaigns, including LinkedIn and Google advertising, to drive engagement and brand awareness.

✅ Collaborate with sales, product, and customer support teams to communicate product updates and customer stories.

✅ Manage the marketing budget for efficient resource allocation and track marketing spend and its impact on business outcomes.

ASSUMPTION: This role requires a high-ownership mindset, proactive approach, and strong stakeholder engagement skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3+ years of experience in B2B SaaS marketing and sales, with a proven track record in lead generation and driving revenue growth.

Required Skills:

• Proven success in B2B SaaS marketing strategies, leveraging data-driven insights.
• Strong analytical and data-driven mindset, with a track record of optimizing performance.
• Deep expertise in digital marketing, content creation, and campaign management.
• Proficiency in AI-enabled marketing tools like Apollo and HubSpot.
• Strong stakeholder engagement and ability to align teams around marketing initiatives.
• Comfortable working in a small, agile team with a hands-on approach.

Preferred Skills:

• Experience in early-stage enterprise sales and marketing in a fast-growing tech company.
• Familiarity with the climate technology or related industries.

ASSUMPTION: Candidates with diverse experiences and unique perspectives are encouraged to apply, as Reusables values non-traditional backgrounds.

💰 Compensation & Benefits

Salary Range: $80,000 - $110,000 USD per year, plus stock options. This range is based on industry standards for a Marketing Manager role with 3+ years of experience in B2B SaaS marketing and sales.

Benefits:

• Benefits package provided by Pacific Blue Cross (dental, vision, health).
• Membership to Outdoor Prolink for discounted outdoor gear.
• Beautiful co-working space downtown Vancouver with a view of the North Shore mountains!
• Annual offsite with the entire Reusables team.

Working Hours: Full-time, with flexible hours and a remote work arrangement.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Climate Technology and Product Manufacturing. Reusables.com is a leading technology platform for the circular economy, focusing on reducing single-use plastic waste and promoting sustainability.

Company Size: 11-50 employees. As a mid-sized company, Reusables.com offers a dynamic and collaborative work environment where employees can make a significant impact.

Founded: 2020. Reusables.com was founded in 2020 with a mission to make it easy and rewarding for businesses and their customers to eliminate waste.

Company Description:

• Reusables.com offers a scalable, tech-enabled solution for food businesses to adopt reusable packaging, helping to eliminate thousands of tons of single-use waste each year.
• The company's Tap to Reuse software, RFID tracking, and Smart Return Bins help enterprise food service operators save money on disposable packaging and waste management while capturing valuable sustainability data.
• Reusables.com works with various industries, including higher education, corporate food services, restaurant/QSR, grocery, and more.

Company Specialties:

• Circular economy technology
• Reusable packaging solutions
• Sustainability data tracking
• Enterprise food service industry

Company Website: reusables.com

ASSUMPTION: Reusables.com is a mission-driven company focused on making a positive environmental impact through its technology platform.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for an experienced marketing professional looking to drive growth and engagement in a fast-paced, agile environment.

Reporting Structure: The Marketing Manager will report directly to the CEO and collaborate with cross-functional teams, including sales, product, and customer support.

Work Arrangement: Fully remote, with a flexible work schedule. The Marketing Manager will be based in Canada and may occasionally work from the company's co-working space in Vancouver.

Growth Opportunities:

• As Reusables.com continues to grow, there will be opportunities for the Marketing Manager to take on additional responsibilities and advance their career within the company.
• The Marketing Manager may have the opportunity to mentor junior team members and contribute to the company's overall growth and success.

ASSUMPTION: Reusables.com values internal promotions and offers growth opportunities for employees who demonstrate strong performance and leadership skills.

🌍 Location & Work Environment

Office Type: Co-working space in downtown Vancouver with a view of the North Shore mountains.

Office Location(s): Vancouver, BC, Canada

Geographic Context:

• Vancouver is a coastal city in British Columbia, Canada, known for its mild climate, natural beauty, and vibrant cultural scene.
• The city is home to a thriving tech industry and offers a high quality of life for its residents.
• Reusables.com's co-working space is located in the heart of downtown Vancouver, providing easy access to public transportation, restaurants, and amenities.

Work Schedule: Full-time, with flexible hours and a remote work arrangement. The Marketing Manager will be expected to work core business hours and be available for occasional meetings with the team in Vancouver.

ASSUMPTION: Reusables.com offers a flexible work environment that prioritizes results and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the CEO to discuss the role and assess cultural fit.
• In-depth interview with the CEO to discuss marketing strategies, campaign management, and digital marketing experience.
• Final interview with the CEO to address any remaining questions and discuss next steps.

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Analytical skills and data-driven mindset
• Collaboration and communication skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in B2B SaaS and digital marketing.
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and ROI.
• Research Reusables.com and be prepared to discuss how your skills and experience align with the company's mission and values.

ATS Keywords: B2B marketing, lead generation, digital marketing, campaign management, analytics, SaaS marketing, stakeholder engagement, budget management, brand positioning, climate technology, circular economy

ASSUMPTION: Reusables.com uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• AI-enabled marketing tools: Apollo, HubSpot
• Marketing automation and analytics tools: Google Analytics, Google Ads, LinkedIn Ads
• Content creation and management tools: WordPress, Canva, Adobe Creative Suite
• Project management and collaboration tools: Asana, Slack, Google Workspace

ASSUMPTION: Reusables.com uses a variety of marketing and project management tools to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Sustainability-focused: Reusables.com is committed to making a positive environmental impact through its technology platform.
• Innovative: The company encourages creativity, experimentation, and continuous learning.
• Collaborative: Reusables.com values teamwork, open communication, and cross-functional collaboration.

Work Style:

• Agile and dynamic: Reusables.com operates in a fast-paced, ever-changing environment, requiring employees to be adaptable and proactive.
• Data-driven: The company prioritizes data-informed decision-making and continuous improvement.
• Results-oriented: Reusables.com values employees who take ownership of their work and focus on delivering measurable results.

Self-Assessment Questions:

• Do you share Reusables.com's commitment to sustainability and making a positive environmental impact?
• Are you comfortable working in a fast-paced, agile environment and adapting to change?
• Do you have strong analytical skills and a data-driven mindset?
• Are you a proactive, results-oriented individual who takes ownership of your work?

ASSUMPTION: Reusables.com values employees who align with the company's mission, values, and work style, and who are committed to driving growth and engagement in a dynamic, collaborative environment.

⚠️ Potential Challenges

• The Marketing Manager may face challenges in balancing multiple priorities and managing a tight budget.
• Reusables.com is a growing company, and the Marketing Manager may need to adapt to changes in the company's structure and priorities.
• The Marketing Manager may need to work with limited resources and external vendors to execute campaigns and projects.
• The Marketing Manager may face competition from other companies in the climate technology and sustainability spaces for talent and market share.

ASSUMPTION: Reusables.com offers a dynamic and challenging work environment that requires employees to be adaptable, proactive, and results-oriented.

📈 Similar Roles Comparison

• Compared to other marketing roles in B2B SaaS companies, the Marketing Manager at Reusables.com has a broader scope of responsibilities and more direct impact on the company's growth and success.
• Reusables.com is a mission-driven company focused on sustainability, which may appeal to candidates who want to make a positive environmental impact through their work.
• As a mid-sized company, Reusables.com offers more opportunities for growth and advancement than larger enterprises, but may also require employees to wear multiple hats and adapt to change.

ASSUMPTION: Reusables.com offers a unique and challenging marketing role that combines strategic thinking, data-driven decision-making, and a strong commitment to sustainability.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive growth, engagement, and brand awareness for Reusables.com's Tap to Reuse software and Smart Return Bins.
• Managing a high-impact newsletter for Reusables.com's community, featuring customer success stories, industry insights, and company updates.
• Crafting drip-sequences to nurture leads and communicate Reusables.com's value proposition to prospective customers.

ASSUMPTION: Reusables.com offers a dynamic and challenging marketing role with a wide range of projects and initiatives to drive growth and engagement in the climate technology and sustainability spaces.

❓ Key Questions to Ask During Interview

• How does Reusables.com measure the success of its marketing campaigns, and how can I contribute to improving performance and ROI?
• What are the key priorities for the Marketing Manager in the first 90 days, and how can I ensure a smooth transition into the role?
• How does Reusables.com support the professional development and growth of its marketing team members?
• What are the biggest challenges facing Reusables.com in the next year, and how can the Marketing Manager contribute to addressing them?
• How does Reusables.com foster a culture of innovation and continuous learning, and how can I contribute to this culture as the Marketing Manager?

ASSUMPTION: Reusables.com values proactive and inquisitive candidates who ask thoughtful questions and demonstrate a strong commitment to driving growth and engagement in the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in B2B SaaS and digital marketing.
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and ROI.
• Research Reusables.com and be prepared to discuss how your skills and experience align with the company's mission and values.
• Follow up with Reusables.com one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.